Blood on the street in Newmarket tonight
Don't forget - The MPA cordially invites you to attend the launch of Blood (the new magazine edited by Andy Blood, Group Creative Director TBWA\Whybin), and the announcement of the first winner of the Your Name On It competition (who will get to rename and edit the next issue). 6pm, Tuesday, 11 April 2006 Magazzino Newmarket, 6 Morrow St, across from Two Double Seven
posted by CB at 4/10/2006 10:50:00 pm
20 Comments:
No Comments!
Have you all got jobs or something?
Well here's a comment: I'm sitting in Sydney airport on my way back to purchase a copy and to celebrate Julian Andrews, Bette, Paul, John Mc, and every genius who contributed. And there are lots of you.
You should all be celebrated. But no one more than Julian. You're a fucking legend.
Cheers,
AB
12:24 pm NZST
Bob,
Lood Magazin
12:24 pm NZST
Scott, can you make me a birthday card?
12:26 pm NZST
Aidan, can I have some tea?
12:27 pm NZST
I don't think anyone cares now it's inelligible for Axis
12:27 pm NZST
A lot of people in New Zealand will gain international recognition for their incredible ideas.
Shame they won't get local recognition.
AB
12:35 pm NZST
Hi Andy,
Can you please buy me a 30Gig iPod, a bottle of 42 Below (current tipple of the blog by the looks of things), and a pack of B&H for the missus.
12:40 pm NZST
Done.
Does that mean you've just identified yourself as being the person who respond to the posting with your name in it?
12:43 pm NZST
Sorry about my typo, before you all launch a tirade of invective.
Am I the first to use 'tirade' and 'invective' ?
Andy Blood
12:46 pm NZST
Gunter,
While we're at it, can I publicly say that your Hell Pizza campaign is one of the best I've ever seen.
Ever.
12:49 pm NZST
Andy, you are going to miss your plane mate. Disconnect now!!
12:54 pm NZST
Salaam aleikum, I am going to a better place
12:57 pm NZST
Andy,
I'm already drunk from our lunch at Tony's so we'll be there with bells on... only if you promise not to kiss me on the lips again.
S.
3:13 pm NZST
There's a Cock and Bull in Newmarket.
We could go there afterwards, drink their really huge mini-kegs (only one per table), then head to Iguacu to look at car dealers and property merchants on 'P' picking up media chicks and dreary office blondes.
4:24 pm NZST
Andy - I checked out your mag this morning and saw a number of great ideas. Great ideas that have been done already overseas.
Famous racetrack, the stain remover, etc. so I don't know if they will achieve the recognition you're on about. If this mag is a celebration of creative thinking then that's cool. But I have a funny feeling it's more about legitimising suspect award entries. Correct me if I'm wrong but has not been done in the spirit of advertising - great ideas are great ideas when you convince your conservative client to run with it and it works for them. That's great. Anything short is up there with beating the under-9's down syndrome netball team 10-0.
I take it all your ads in there got entered overseas?
C'mon bro NZ is better than that. We don't need to cheat.
12:55 pm NZST
Nice analogy.
But I was only the editor. You lot sent the work in. And most people had a client sign off attached their work.
It's only bad timing on my part that some of the work you've seen, has now been seen elsewhere-cambrief seen & noted, etc. Because we were supposed to be in print last year.
But I do think you're missing the point: It's about magazine content, not ads, and there's no need to marginalize it. And there's some truly brilliant stuff in there from people I've never met from agencies I've never heard of.
Stories, poems, illustrations, screenwriting, photography, reviews, comment, etc that make up approx 80 pages of the 116.
But hey, Guy and Emmanuel can now make their version and you can contribute. Me too.
I don't give a hoot about AXIS. Never won a gold.
But I've got D&AD, One Show, Cannes Golds, you name it.
And now 5,000 copies of a magazine with my name on all your-what I personally consider-great ideas.
The client is the the MPA. Not me, not TBWA, not anyone else. And they backed Julian Andrew's brilliant marketing idea.
But there's nothing wrong with healthy debate.
Cheers,
Andy Blood.
Ex Editor-Thank God.
5:37 pm NZST
Nice analogy.
But I was only the editor. You lot sent the work in. And most people had a client sign off attached their work.
It's only bad timing on my part that some of the work you've seen, has now been seen elsewhere-cambrief seen & noted, etc. Because we were supposed to be in print last year.
But I do think you're missing the point: It's about magazine content, not ads, and there's no need to marginalize it. And there's some truly brilliant stuff in there from people I've never met from agencies I've never heard of.
Stories, poems, illustrations, screenwriting, photography, reviews, comment, etc that make up approx 80 pages of the 116.
But hey, Guy and Emmanuel can now make their version and you can contribute. Me too.
I don't give a hoot about AXIS. Never won a gold.
But I've got D&AD, One Show, Cannes Golds, you name it.
And now 5,000 copies of a magazine with my name on all your-what I personally consider-great ideas.
The client is the the MPA. Not me, not TBWA, not anyone else. And they backed Julian Andrew's brilliant marketing idea.
But there's nothing wrong with healthy debate.
Cheers,
Andy Blood.
Ex Editor-Thank God.
5:45 pm NZST
Some good ideas, however none of them are brilliant. In fact, some of them are as bad as that story you told at La Zeppa. And I still don't see the point in the magazine.
5:57 pm NZST
The point of the magazine was to try and achieve cut-through with the most cynical bunch of individuals around - agency creatives.
The Magazine Publishers Association wants to promote magazines as a great medium for your ads.
We figured the best way to do that was to give one of you their own magazine - the ultimate vanity project. And then we turned it into a competition so that next year someone else would get to edit it.
Print immortality - that's what we're talking about.
Blood showcases three things for us: three strengths of the magazine medium.
1) the power of the editor as trusted friend, valued opinion, and source of gossip.
2) the unique ability magazines have to target niche audiences, in this case, you guys.
3) the way in which advertising doesn't interrupt a magazine, but rather adds to the editorial environment.
Whether you love Blood or hate it, the most important thing to the MPA was that we got your attention. If you think it sucks, win next year's competition, and show Andy how it should be done.
1:58 pm NZST
Thanks. I get it now.
2:39 pm NZST
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