A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Monday, April 03, 2006

BNZ Piggy banks

Is it a campaign? How long will it last? Please discuss.

31 Comments:

Anonymous Anonymous said...

It was a huge let down.

Now, lets get one thing clear, I was with a bunch of girls who liked the teaser ad. When the main ad came on last night they were all left feeling deflated. One actually said 'I thought the piggy banks were for the ANZ'. Eh?

I think they needed to cut 15 seconds out of the ad. And bad butchering of the Roxy Music track. It felt like something you would do for an animatic.

8:17 AM NZST

 
Anonymous Anonymous said...

Yeah the teaser was cool - is the full whack anywhere I can see?

9:09 AM NZST

 
Blogger nzcreativecircle said...

Thought M&C's ambush full-page ambush of the piggy bank campaign at the weekend was good - strategically of course, not creatively.

9:57 AM NZST

 
Anonymous Anonymous said...

I agree. Well done M&C, Y&R left a gap and you took it.

11:08 AM NZST

 
Anonymous anonymouse said...

Your money's going off-shore.

That was my out take of the teaser.

(sfx: whistle down)

11:43 AM NZST

 
Anonymous Anonymous said...

No, it's going to a lodge in Queenstown for a 'rub and tug'.

11:48 AM NZST

 
Anonymous Anonymous said...

Has the theme song been used for an early '90's (I think) camapign for Steinlager/Rugby World Cup or something big like this?

It seemed to trigger a few memories.

Can anyone confirm this or not?

2:07 PM NZST

 
Anonymous anonymouse said...

Not the first time that song has been used, and it won't be the last.

It's a very "ad" song isn't it.

2:48 PM NZST

 
Anonymous Anonymous said...

Its not the first time piggy banks have been done either, its hardly a orginal creative campaign.

2:51 PM NZST

 
Anonymous Anonymous said...

Its not the first time piggy banks have been done either, its hardly a orginal creative campaign.

2:52 PM NZST

 
Anonymous Anonymous said...

2:52 That's hardly an original post.

4:37 PM NZST

 
Anonymous Anonymous said...

It's a very expensive ad about nothing, following in the tradition of many other very expensive BNZ ads about nothing. Strategically, I didn't exactly get any blinding insights. How a crass story like that adds up to 'Bank Smarter' is beyond me. And using piggy banks in a bank ad is as cliched as shire horses in a beer ad. The direction is cheese - Josh obviously took the money and ran. But on the positive side, the animation's nice. Especially that wet piggy bank shaking the water off bit.

4:49 PM NZST

 
Anonymous Anonymous said...

Well done.Families like it. Kids point at those banks on the street and thenshriek when they see it on tv. A kid's dream... Mom and Dad get pulled in by the kids and the thought of saving money for university; saving for a house. It works for people saving money.

11:24 PM NZST

 
Anonymous Anonymous said...

What if you are unemployed? I don't get it.

11:26 PM NZST

 
Anonymous Anonymous said...

Kids point at toys and then drag their parents into the shop to buy them. I really can't imagine kids saying, " Mummy, lets go an open up a revolving credit account with a floating interest rate of only 8.2 percent"

9:13 AM NZST

 
Anonymous Anonymous said...

I like it.

9:28 AM NZST

 
Anonymous Anonymous said...

It's high on the likeability scale, so I think this is a good thing. Leonard Malten (sic) gives that an 8 out of 10.

11:07 AM NZST

 
Anonymous Anonymous said...

My girlfriend loved it. Maybe she was the target, not advertising creatives?

12:50 PM NZST

 
Anonymous Anonymous said...

My flatmate giggled and said "That's a good ad."

2:06 PM NZST

 
Anonymous Anonymous said...

My piggy bank thought it was awesome but thought the CGI pigs lacked real emotion.

4:11 PM NZST

 
Anonymous Anonymous said...

My BNZ bank manager asked me today if I liked it. Of course, I was topping up the mortgage at the time... loved it!! Absofuckinglutely loved it!! Asked for a piggy bank for my son, but she said they haven't srrived yet.

4:21 PM NZST

 
Anonymous Anonymous said...

I went into BNZ to ask for a piggybank for my kid. The chick gave me a nasty look and said: "They're not back from the shoot. They're probably all doing Thai-chi on that fucking island".

Might try again next week.

5:03 PM NZST

 
Anonymous Anonymous said...

In a move designed to counter the threat of waterborne piggybanks, the Iranian navy (with the backing of ANZ) have come up with a clever new underwater missile.

http://www.nzherald.co.nz/search/story.cfm?storyid=000534A7-30DF-1430-8DA183027AF1011C

5:08 PM NZST

 
Anonymous Anonymous said...

This campaign is the work of Y&R, who somewhat ironically, also have Kiwi Bacon. Pigs. Cute. Eat them.

12:31 PM NZST

 
Anonymous Anonymous said...

That Solus on the Herald today was utter shit.

It wasn't even funny.

4:28 PM NZST

 
Anonymous Anonymous said...

Nice art direction though.

6:18 PM NZST

 
Anonymous Anonymous said...

Just had to wait at an ATM in Ponsonby (across from Colenso) while the mum and kid in front of me were watching a cutdown of the pig ad run on the screen. Funnily enough, neither had anything to say about piggy banks being done before. Pathetic really, you can tell people it's a tired old idea until you're blue in the face but they just keep liking it.

5:38 PM NZST

 
Anonymous Anonymous said...

Which just goes to show you don't know shit.

2:45 PM NZST

 
Anonymous Anonymous said...

In fact you don't know pig shit!

2:47 PM NZST

 
Anonymous Anonymous said...

I liked it too. The bank said they will have ceramic pigs for sale in August.

6:48 PM NZST

 
Anonymous Anonymous said...

is the full ad available online anywhere?
I've been given a mission to track it down and send it overseas... errr, I mean reli's over seas..

3:19 PM NZST

 

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