A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, April 06, 2006

Breaking News

Whybin/TBWA is changing its name to TBWA\Whybin. This is according to the Herald this morning, so it must be accurate. Note the forward-slash is now a back-slash. Or is it? Because in the last sentence the Herald referred to TBWA and used a forward-slash. Could someone from TBWA\Whybin or the Herald's sub-editing deptartment please clear this up quickly before any emails go astray.

Guy in Charge of Semantics


Anonymous Anonymous said...

It is this one - ' \ '

9:21 AM NZST

Anonymous Jello Biafra said...

I'm really worried about the back slash.

I mean, call me paranoid, but the forward slash really made Whybins feel powerful and awesome.

What with the back slash, I feel that their energy has gone. I mean, the forward slash was so iconic.

This morning, I was charting their future with some seagull bones and dried seaweed, and the great god Hvalstevebarelylegalovbali, told me that at the recent semiotic research done in conjunction with the Wizards and Witches Commune (West Auckland Division), they annoted that their future looked really unspiritual, and that the cheap sharpies of old will be coming back on the pun boat.

10:27 AM NZST

Anonymous Anonymous said...

Bloody hell Bill if you're in charge of semantics in NZ media then you've got your work cut out buddy

10:52 AM NZST

Anonymous Anonymous said...

Jello, we're not too sure whether it's forward or back, or when in fact you're meant to use it.

If anyone can shed light on this it'd be greatly appreciated. Untill then I might just try out an apostrophe.

We were hoping to sneak this whole thing through without anyone noticing, like the great Bellsouth rebranding of yore - unfortunately all the signwriters are our of forward slashes as no one ever uses them. "Signz and Logoz" out West offered to turn one of their backslashes into a forward slash but we'd probably get into trouble with Lee Clow.

That is all.


10:53 AM NZST

Anonymous Anonymous said...

I heard Saatchi & Saatchi might be changing their name to Saatchi & Saatchi.

1:50 PM NZST

Anonymous Anonymous said...

I heard Y&R were also in the process of a name change, to RandY

7:31 AM NZST

Anonymous Anonymous said...

I heard JWT were gong through it (again), to now be called WidjiT, I think they were going to get into maufacturing small forward slashes...

9:30 AM NZST

Anonymous Anonymous said...

Maybe DDB could get a name that didn't sound like a sexually transmitted disease.

11:22 AM NZST

Anonymous Anonymous said...

maybe, WRC?

11:32 AM NZST

Anonymous Anonymous said...

Apparently Silver is the new Grey.

11:39 AM NZST

Anonymous Anonymous said...

Consignment, or Assortium, I can't decide.

4:00 PM NZST

Blogger The Wanderer said...

I heard colenso was launching a cleaning product.

3:57 PM NZST


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