A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Monday, April 24, 2006

CB ranks Colenso #1 again

Colenso BBDO Auckland continues to retain the number one spot in Campaign Brief's creative rankings.

DDB Auckland has risen from from 4 to 3 spot, PublicisMojo Auckland rocketed up from 20 to 4, suprisingly Saatchi & Saatchi Auckland has retreated from 9 to 12, while Saatchi & Saatchi Wellington rose from 7 to 21.

Oddly, CB doesn't combine the two Saatchis offices as one ( which Saatchi itself has for quite a while now) and we can't do the math to figure out what difference it would have made.

Also, remember this information is rather historical by the time it is published and represents the picture about 18-24 months ago, when the work was being produced, but it's still probably the best measure there is. Expect to see a fair bit of movement in these positions next year though.

In the Network Rankings, BBDO is once again firmly on top with Saatchi & Saatchi at 2, Publicis at 3 and DDB at 4.

Saatchi's Toby Talbot easily retains his number one spot.

The CB Creative Rankings count the top four international award shows: Cannes, Clio, D&AD and The One Show; plus the big three regionals: AWARD, The Work and The Kodak Gongs. This means the Gongs may have a significant impact, as will the Caxtons from this year when NZ is allowed to enter and they join the ranked awards list.

The full ranking is in the current issue of CB - which unforrtunately you can't just go out and buy from Magazzino any longer.


Anonymous Anonymous said...

Isn't that when you kinghiot someone in your family?

12:22 PM NZST

Anonymous Anonymous said...

Where does that leave Vaughn, funnyface?

2:51 PM NZST

Anonymous Anonymous said...

What's kinghioting someone?

5:12 PM NZST


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