First work from Robber's Dog
The new Kiwibank spot, well written and far too good for Kiwibank actually. May just work. Which would be a shame.
http://www.bestadsontv.com/ad_details.php?id=2175
posted by CB at 4/13/2006 07:51:00 am
Thursday, April 13, 2006
http://www.bestadsontv.com/ad_details.php?id=2175
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7 Comments:
very nice. don't know about the world cup though.
8:02 am NZST
Yeah I think it is funny. Won't win awards but it is nice enough.
8:37 am NZST
Gotta love marching girls
8:59 am NZST
I think its good in a strategic sort of way.
The problem is that, culturally, there seems to be a lot of ads out there who have the same tone of voice as the KB ad.
I call it the Little Brother T-Shirt Nostalgic/ironic tactic.
Also, it reminds me of the Fru-Ju summer TV ad for some reason.
9:08 am NZST
Actually, the ad Fru Ju called to my mind was the great British Tango spot of the mid 90s. The one where a blobby marketing director ends up on the cliffs of Dover in a boxing ring, surrounded by a cast of thousands, challenging the world to a fight. Harrier jump jets rise to support him. Utter genius.
Fru Ju isn't the same idea but the tone is similar.
10:29 am NZST
Just out of interest, why too good for kiwibank?
I actually think they're a-okay.
A few genuine branches wouldn't hurt though I guess.
1:14 pm NZST
Just a political/philosophical problem with the Kiwibank concept. Also hate lime green. Except on Charlene. She makes it work.
2:17 pm NZST
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