A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, April 07, 2006

Freckled vs Flawless - do we care?

 
That big billboard thingy on Ponsonby Rd counting the Yes or No texts - seems a bit try-hard to me. Looks like it could be desperately clawing its way towards some kind of whizzbang DM/Interactive/Outdoor/Insert Category Here award... I guess we'll all need to be patient puppies to see what the next exciting instalment will be (yawn).
PS: I might've got the concept wrong because the lights were green and I didn't get a chance to look at it properly.

 

 

 

25 Comments:

Anonymous Anonymous said...

It's an overseas ad from O&M London that they've imported. It's won heaps of awards, not sure why as it feels a bit naff to me.

2:41 PM NZST

 
Anonymous Anonymous said...

Drove pass, look at it, didn't think anything further. What's it on about?

2:47 PM NZST

 
Anonymous Anonymous said...

I was only being facetious about the awards... honestly!! So it really did win them - what a scream!!!

2:54 PM NZST

 
Anonymous Anonymous said...

Yeah. It did. Um, there's a campaign of them. The CD was Malcolm Poiynton (excuse the dodgy spelling). I've never understood the deep consumer insight behind them but they've won a few bigish awards. No shit.

3:06 PM NZST

 
Anonymous Anonymous said...

Right. That's it then. If an old suit like me can spot a whole campaign and awards from one dodgy bloody execution, then I'm out of here. Goodbye...

3:17 PM NZST

 
Anonymous Anonymous said...

That freckled chick makes me hard.

3:26 PM NZST

 
Anonymous Anonymous said...

I came at the lights just looking.Where can I get some of that soap?

3:41 PM NZST

 
Anonymous Anonymous said...

I've got some handmade face cream you may like to try.

3:49 PM NZST

 
Anonymous Anonymous said...

You creative guys are terrible - as soon as the suit leaves, the whole tone descends as your minds sink into the gutter. Typical!

4:15 PM NZST

 
Anonymous Anonymous said...

Rip-off of Euro RSCG's campaign for Orange - 'Let's Talk'. 2003 Cannes finalist, utilises mulitiple-choice box format with the orange square representing 'let's talk'.

And 2:41, 'it's' isn't a contraction of it has, it's 'it is'.
Grammatical pedantry is the only thing that doesn't get
shot down on this site, may as well rock it out hard-core.
Have a nice, ad-obsessed weekend

6:29 PM NZST

 
Anonymous Anonymous said...

6:29 twat'

10:44 PM NZST

 
Anonymous Anonymous said...

10.44, shouldn't you be out on the town having a life, or at least rimming some poor media girl?

2:21 PM NZST

 
Anonymous Anonymous said...

Can someone tell us who the purile, immature twats are who cream their pathetic asses over saying 'cock' and 'rimming' etc on this blog? Seriously, it is so fucking lame.

11:24 PM NZST

 
Anonymous Anonymous said...

It's me.

8:55 AM NZST

 
Anonymous Aaqib Maheef Indajar Besidedabed said...

I don't get the ad.

The woman has freckles. That's not to say freckles are a positive or negative thing, but they are there regardless. You can see them, so how can you vote "no"?

11:44 AM NZST

 
Anonymous Anonymous said...

Dunno, can we just get back to saying 'cock' and 'rimming'?

11:55 AM NZST

 
Anonymous Anonymous said...

Only if you make it funny or clever.

You hardcase ad students you, eh, eh...

1:05 PM NZST

 
Anonymous Anonymous said...

The whole campaign seems flawed to me.
It's forcing you to choose between freckled and flawless. She is obviously freckled, which makes you choose against flawless, which is supposed to be the whole point of their 'real people are beautiful' branding.

2:04 PM NZST

 
Anonymous Anonymous said...

So will this soap to get rid of my freckles?

3:13 PM NZST

 
Anonymous Anonymous said...

I'm with 2.04, definitely a loaded question.
And will foreigners to get good grasp of England?

3:31 PM NZST

 
Anonymous Anonymous said...

I've been putting soap on my freckle for years and it's still there.

6:17 PM NZST

 
Anonymous Anonymous said...

No image, I'm in Sydney but sounds like this is for HSBC. If so, it's the debut worldwide campaign created by Craig Davis and his lads at JWT in London. Basically the same as Orange via Euro RSCG Sydney (and before that for Orange in Asia) and The Australian via Clems Melbourne. Also it's the same as the early 90s Guardian 'Points of View' campaign in the UK. Been in 'Deja View' in CB last year.

8:59 PM NZST

 
Anonymous Anonymous said...

Sydney here again. Saw an adshell on the way into work which was for Dove, via Malcolm Poynton and the lads at O&M London, probably another in the series that you describe in NZ. Which is also the same idea as, in reverse chronological order, HSBC, The Australian, Orange (Aust), Orange (Asia) and The Guardian.

11:20 AM NZST

 
Anonymous Anonymous said...

I agree with "I Don't get it", I dont get it. I understand the campaign but the questions is so ambiguous, are we supposed to say she has freckles or is it that even with freckles she is flawless? or are freckles etc...

2:15 PM NZST

 
Anonymous Anonymous said...

Who the fuck do Dove thnk they are? It's soap. Soap! S-O-A-P boiled pig fat SOAP!

11:31 PM NZST

 

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