A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Saturday, April 15, 2006

Help for young creatives from Sharp Soot

There have been many a comment about the dire state of the brief that Fairfax has issued for the Young Creatives competition. You must understand: This is a client brief; not a creative brief which you, as creatives, are accustomed to. With this in mind, many of you will appreciate the value that a decent suit brings to the creative process.

Hence, I offer my services as a 'suit' to any creative team that is perturbed by the 'client' brief that has been issued for this competition. Drop a line to this email and I will respond with a creative brief that you will be able to understand, and which will no doubt lead you to an award-winning conclusion. All I want in return is to see your work



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