A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Sunday, April 02, 2006

Madness from regulatory bodies Part 2.

The fictitious thirstfighters from Saatch for DB Export Gold have escaped the fireman's axe from the ASC which did not uphold 3 complaints.

Now - whether you like them's not the issue.

The code for liquor advertising says alchol ads must not refer to identifiable heroes or heroines of the young.

The board ruled that, although the Fire Service engaged in heroic acts from time to time ( yup, like rescuing people and putting out fires and cutting people out of car wrecks etc) it did not fall into this category. Of being heroes or heroines. Of the young.

Why is it that such different standards are applied to ads than are applied to regular tv where you can get away with saying the "C" word any old time.

TVCAB ( which is just a thing run by the channels and has no basis in legislation) gives us opinions on every script and the finished job which are a complete fucking waste of time because their decisions are meaningless and not enforecable. This is charged for, by the way. Just comes off your production budget. Totally useless.

We think the ASC should ban the " Smash!!! If it's broken, call Winstone Glass ad", because it is audio pollution and frightens our children and animals on every, very frequent playing - and also the nauseatingly punny " We've got Shiploads of cars" the kind of nasty, low budget things which pollute out televisual environments every morning and evening. Or just hike up the rates so they are unaffordable. Media??

It only takes one or two letters ( usually only one, from Mortified of Mount Roskill) to get them on the case, so we'll provide you with the address soon and you can get complaining.

F.

3 Comments:

Anonymous Anonymous said...

"TVCAB ( which is just a thing run by the channels and has no basis in legislation) gives us opinions on every script and the finished job which are a complete fucking waste of time because their decisions are meaningless and not enforecable"

A quick trip through American film history will reveal that self regulatory bodies are capable of being at first over zealous.Understandable if they are formed in response to government pressure.
You may recall earlier this year our Prime Minister getting pointed at Telecom about the speed and cost of broadband.It forced Telecom's (limp wristed) hand.There are also whispers of the Labour government's displeasure in New Zealand media advertising pharmaceuticals direct to the public,the frequency of fast food enticements directed at children and remember,please,the time when there was no liquor advertising on TV.Not everyone has the same sympathy for what we do and some work to put in place real limits.

"Totally useless".Not so;having a bell weather of public response has some use;it stays off official regulation while telling us where most effectively to cross the line.

8:14 AM NZST

 
Anonymous Anonymous said...

Auckland glass.

9:01 AM NZST

 
Anonymous Experiened TVCAB being useless said...

TVCAB is fucking useless. They are teethless and never back their own opinions.

10:00 AM NZST

 

Post a Comment

Links to this post:

Create a Link

<< Home