Madness from regulatory bodies Part 2.

The fictitious thirstfighters from Saatch for DB Export Gold have escaped the fireman's axe from the ASC which did not uphold 3 complaints.

Now - whether you like them's not the issue.

The code for liquor advertising says alchol ads must not refer to identifiable heroes or heroines of the young.

The board ruled that, although the Fire Service engaged in heroic acts from time to time ( yup, like rescuing people and putting out fires and cutting people out of car wrecks etc) it did not fall into this category. Of being heroes or heroines. Of the young.

Why is it that such different standards are applied to ads than are applied to regular tv where you can get away with saying the "C" word any old time.

TVCAB ( which is just a thing run by the channels and has no basis in legislation) gives us opinions on every script and the finished job which are a complete fucking waste of time because their decisions are meaningless and not enforecable. This is charged for, by the way. Just comes off your production budget. Totally useless.

We think the ASC should ban the " Smash!!! If it's broken, call Winstone Glass ad", because it is audio pollution and frightens our children and animals on every, very frequent playing - and also the nauseatingly punny " We've got Shiploads of cars" the kind of nasty, low budget things which pollute out televisual environments every morning and evening. Or just hike up the rates so they are unaffordable. Media??

It only takes one or two letters ( usually only one, from Mortified of Mount Roskill) to get them on the case, so we'll provide you with the address soon and you can get complaining.

F.