A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, April 20, 2006

Mixed signals



New and nice from TBWA\Whybin for MS - Creative Team Karen Maurice O'Leary and Verity Butt. Photographer Mark McClean.

46 Comments:

Anonymous Anonymous said...

That is just so real, it's very clever. Well done.

6:38 PM NZST

 
Anonymous Anonymous said...

6:38pm - Nice work Whybin's PR team.

6:41 PM NZST

 
Anonymous Anonymous said...

Bloody brilliant - clever, insightful, simple and clearly explains the issue!
Should win metal in the right category......
No, I do not work for Whybins, nor do I know the creative team - in fact I don't even live in Auckland. It's just nice to see smart, relevent work every now and again!

9:57 PM NZST

 
Anonymous Anonymous said...

It's nice but applying a traffic light analogy to different things is an old chestnut. It's a no go zone for me sorry. Up there with gnomes, astronauts and jigsaw puzzles.

7:55 AM NZST

 
Anonymous Anonymous said...

Good on you girls. I liked the ad when I saw it, I was hoping it was you. It's really good this. Think that's
worth a bit of bling.
CW

8:24 AM NZST

 
Anonymous Anonymous said...

Good on you girls. I liked the ad when I saw it, I was hoping it was you. It's really good this. Think that's
worth a bit of bling.
CW

8:26 AM NZST

 
Anonymous Anonymous said...

What about astronaut gnomes, 7.55? Or is that a visual collision?

9:46 AM NZST

 
Anonymous Anonymous said...

6.41pm. Not a PR stunt. Just someone who has to live with MS and understands the concept.
And Even an old chestnut can be powerful if applied correctly.

10:28 AM NZST

 
Anonymous Anonymous said...

Not sure how many of these comments are bona fide. If ya know what I mean.

10:33 AM NZST

 
Anonymous Anonymous said...

10.33 Good use of latin here.
Yes in good faith it is indeed. MS is a subject close to my heart, that's why.

10:38 AM NZST

 
Anonymous Anonymous said...

Caveat Emptor. I'm all used up with Latin. I'm just very suss whenever Whybins put something on here. There's always gushing comments from anonymous people that are congratulatory. Mojo and Saatchis never get that. I do smell a fish. A Whybins PR fish.

10:45 AM NZST

 
Anonymous Anonymous said...

Caveat empor however is not used so well here. But if you mean you want to check the goods before you buy.. then you're just gonna have to trust me.

10:54 AM NZST

 
Anonymous Anonymous said...

Amo Amas Amat, Amamus Amatis, Amant. OK. I trust you. Wanna go on a date? I've just declined the verb to love in latin for you.

10:59 AM NZST

 
Anonymous Anonymous said...

Amor est vitae essentia.
A date is out of the question, sorry. I'm spoken for. But thank you for your trust.
Aeternum vale.

11:09 AM NZST

 
Anonymous Anonymous said...

What I want to know is what happened to Quintus? Did he split from England after Cogidubnus died? Did he ever hook back up with Caecilius and Matella and his sister whose name I've forgotten?

11:17 AM NZST

 
Anonymous Anonymous said...

Caecilius est in Matella. Heh heh.

11:48 AM NZST

 
Anonymous Anonymous said...

Cerberus est in Matella. Woof woof!

12:40 PM NZST

 
Anonymous Anonymous said...

Grumio preparet canem pour Quentus.

1:23 PM NZST

 
Anonymous Anonymous said...

Catmur est in SPQR

1:24 PM NZST

 
Anonymous Anonymous said...

In vino veritas...

2:46 PM NZST

 
Anonymous Anonymous said...

http://en.wikipedia.org/wiki/Cambridge_Latin_Course

4:09 PM NZST

 
Anonymous Anonymous said...

Desinete latinam linguam pervertere! Ein hoc, quomodo intenditis facere illas tabulae adversendae, cum otiose sedentes effluvitis magnopere caccum?
Satis.
And Karen and Verity's MS ad is a nice, relevant and utterly poignant piece of communication. Yes, it's an execution that's been flogged over the years, but this is easily the most appropriate application I've seen yet.

Valete

5:31 PM NZST

 
Anonymous Anonymous said...

It's fuckin good. Anyone who says different can suck my mum off. I've never seen an ad that is good according to some of you cock bricks.

8:09 PM NZST

 
Anonymous Anonymous said...

But... head should say yes, legs say no.

8:11 PM NZST

 
Anonymous Anonymous said...

yeah - good call 8:11pm. I guess you still get the idea regardless but you're right, it is a bit flawed in it's logic.

1:57 PM NZST

 
Anonymous Anonymous said...

Not if the head's staying stop and the legs won't.

Works either way.

5:02 PM NZST

 
Anonymous Anonymous said...

How often does that happen?

3:31 PM NZST

 
Anonymous Anonymous said...

Sometimes my head says beer but my legs stay firmly on the sofa. That's why I got married.

5:58 PM NZST

 
Anonymous Anonymous said...

Lorrigan?

11:17 AM NZST

 
Anonymous Anonymous said...

Man, can someone give me an MS brief and a global soccer ball launch?

12:55 AM NZST

 
Anonymous Anonymous said...

It should definitely be the other way around. The top should be green and the bottom red. It's all about messages not getting through and not having control.

It may seem like a detail but I think it ruins the cleverness of the ad.

11:53 AM NZST

 
Anonymous anonymouse said...

It works either way.

It's a good ad.

Get over it.

2:23 PM NZST

 
Anonymous Mark said...

11:17 AM - That is slanderous. I don't even read this blog.

3:27 PM NZST

 
Anonymous Anonymous said...

Topically, I was walking along Queen Street today and was just about knocked over by an out of control man. His legs were going all over the place! He was yelling 'STOP!' but his legs had a mind of their own and wouldn't listen.

Must have had MS.

3:36 PM NZST

 
Anonymous Anonymous said...

Average ad. No soul. Technically explains (kind of) the cause/effect of MS but without being engaging. MS means your legs don't work - yep - so what does the MS Society do about it? How do people cope? what are the real world implications of having MS? These out of London(?) http://www.luerzersarchive.net/searchresults.asp?rp=1&qid=1055030 are a good comparison. they have humanity. suggest the creatives talk to some people with MS and find an insight. that is 71 words right there.

3:46 PM NZST

 
Anonymous Anonymous said...

Agreed. It's a nice 'ad' for ad people but doesn't really engage me. As a consumer on the street it wouldn't emotionally strike me.

4:37 PM NZST

 
Anonymous Anonymous said...

My MS client will post a comment so you lot can shut the fuck up.

Do a great ad yourself and post it on the blog.

I posted MS so Heidi would give me a gmail address as per her offer a couple of weeks ago.

As for 'I wish someone would give give me award winning briefs to work on', then show me your book.

We won 'Be the Ball' from an international creative pitch against the world's best creative agencies. So fuck you, piss ant. If you think you're so fucking cool show me your book. I bet it's shit.

Andy Blood

12:18 AM NZST

 
Anonymous Anonymous said...

AB - I agree with you. Whoever complained about the 'Be the ball' ad is being miserable. However I do agree with some of these comments in regards to the MS ad. Great brief, but just an OK ad considering some MS campaigns that have been done in the past. Surely you can take constructive criticism, you're a nice guy. I'd expect someone like Steve Back to say 'fuck you all,' not you.

9:17 AM NZST

 
Anonymous Anonymous said...

A soccer ball launch and an MS brief. Who wouldn't want those briefs? I'm confused. I want them.

9:37 AM NZST

 
Anonymous Anonymous said...

Complaining about no good briefs is pathetic.

Giving constructive criticism on ads is fine.

I think the 3:46 post is right on the money. You looka at those MS ads from London and think, "fuck, that's what MS is actually like, it's horrible".

9:55 AM NZST

 
Anonymous Anonymous said...

Chill bro. Love the ball stuff. Not so much the MS stuff and I said why. No need get all angry and stuff. Cheers.3:46

1:41 PM NZST

 
Anonymous Anonymous said...

Next year Andy's going to do an ad for AA.

2:30 PM NZST

 
Anonymous piss ant said...

Meep, meep!

12:30 PM NZST

 
Anonymous Anonymous said...

Post some more Whybins stuff on the blog to disect. I'm getting bored.

5:09 PM NZST

 
Anonymous Anonymous said...

post your own stuff fuckstick. i dare ye.

4:21 PM NZST

 
Anonymous Anonymous said...

Andy?

4:36 PM NZST

 

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