NZI ad
Having finally seen this on the telly this morning we think it's far too close to 42 Below and really is a shitty rip-off. Whatever the nice Darryl says. Not just the animation style but the whole script basically is borrowed. This is Assignment, right? Not good.
Heidi x
Sorry bloogers, confusing AMP with NZI. AMP rips off an old joke.they are both acronyms.Easy mistake to make. So yeah, this must be from from Colenso who won the IAG business (State Insurance and NZI) when Walkers fell over last year.
H x
12 Comments:
Oh how the mighty have fallen. It is still funny though. I wouldn't say ripped off, more like inspired by.
8:47 am NZST
I would say 100% ripped off...
... and not that funny
8:52 am NZST
Yep. Agreed. I was honestly waiting for a 'payoff line' from 42 Below.
The eventual 'payoff' was a bit weak. I'm hoping there will be more ads and not just one about 'stuff getting nicked'.
9:41 am NZST
So you can complain about them some more? Agree with 8.47
10:16 am NZST
So, who did it? Colenso or Assignment?
11:09 am NZST
Colenso
11:12 am NZST
speaking of 'imitation'... the new kiwibank spot reminds me of the Phones 4u ad out of JWT Manchester. Starring Kiwi boys "flight of the Conchords"
http://www.bestadsontv.com/ad_details.php?id=500
2:36 pm NZST
get over yourselves
3:11 pm NZST
Liked it when i first saw it and was waiting for 42 below logo. total fucken rip off.
3:42 pm NZST
if you think thats a style rip-off you should see the new burger king spot... Y&R what the fuck are you doing please?
12:32 pm NZST
Haven't seen it. What happens and who is it ripping off please.
2:17 pm NZST
For an ad thats all about stealing I think its quite fitting the "animation style" is completely stolen. more importantly the script is completely true and bout time someone came out and said it!
2:29 pm NZST
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