A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, April 11, 2006

NZI ad

Having finally seen this on the telly this morning we think it's far too close to 42 Below and really is a shitty rip-off. Whatever the nice Darryl says. Not just the animation style but the whole script basically is borrowed. This is Assignment, right? Not good.

Heidi x

Sorry bloogers, confusing AMP with NZI. AMP rips off an old joke.they are both acronyms.Easy mistake to make. So yeah, this must be from from Colenso who won the IAG business (State Insurance and NZI) when Walkers fell over last year.

H x


Anonymous Anonymous said...

Oh how the mighty have fallen. It is still funny though. I wouldn't say ripped off, more like inspired by.

8:47 AM NZST

Anonymous Anonymous said...

I would say 100% ripped off...
... and not that funny

8:52 AM NZST

Anonymous Anonymous said...

Yep. Agreed. I was honestly waiting for a 'payoff line' from 42 Below.

The eventual 'payoff' was a bit weak. I'm hoping there will be more ads and not just one about 'stuff getting nicked'.

9:41 AM NZST

Anonymous Anonymous said...

So you can complain about them some more? Agree with 8.47

10:16 AM NZST

Anonymous Anonymous said...

I'm doing an ad where a tough Mongrel Mob guy joins the faggy Ponsonby Rugby Club.

But because he's so strong when competing at the breakdown and during scrum time, and he accidently breaks the arms of the opposition.

Each time this happens he mutters 'Rugga'.

I think it's original. I'm going to ring Richard M to check.

10:19 AM NZST

Anonymous Anonymous said...

So, who did it? Colenso or Assignment?

11:09 AM NZST

Anonymous Anonymous said...


11:12 AM NZST

Blogger The Wanderer said...

It's no "slips down easy".
Has anyone ever been to the Shire skin cancer clinic?

11:44 AM NZST

Anonymous Anonymous said...

speaking of 'imitation'... the new kiwibank spot reminds me of the Phones 4u ad out of JWT Manchester. Starring Kiwi boys "flight of the Conchords"


2:36 PM NZST

Anonymous Anonymous said...

get over yourselves

3:11 PM NZST

Anonymous Anonymous said...

Liked it when i first saw it and was waiting for 42 below logo. total fucken rip off.

3:42 PM NZST

Anonymous Anonymous said...

if you think thats a style rip-off you should see the new burger king spot... Y&R what the fuck are you doing please?

12:32 PM NZST

Anonymous Anonymous said...

Haven't seen it. What happens and who is it ripping off please.

2:17 PM NZST

Anonymous Anonymous said...

For an ad thats all about stealing I think its quite fitting the "animation style" is completely stolen. more importantly the script is completely true and bout time someone came out and said it!

2:29 PM NZST


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