A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Sunday, April 02, 2006

Tui Billboards


To see what people outside the ad industry think of beer advertising and the Tui billboard campaign as it currently is, have a look in this week's Listener - Douglas Jenkins Wright has a few observations to make and opinions to share on page 52. It may surprise some of you. He also talks about Heineken.

Doesn't mean it's gospel. But interesting to have informed opinion. Not just PR.

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