A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, April 05, 2006

A writer, writes....

“Too many copywriters are crappy writers. The Copy School is a great way to dial up the importance of good writing in advertising early in people’s careers. Don’t even think about not being able to write. As long as people read, advertising will need people who can write; and write well; in many different voices. The Fairfax AWARD Copy School gives me some confidence there will be such people in the future.”


Anonymous Anonymous said...

Is that the same Paul Fishlock that somehow got included in D&AD's 'The Copy Book'? I refer to it often.

But of the master copywriters featured (mainly British and American all-time best), Fishlock stands out as being totally out of his class. There are two great Australian copywriters featured in the book: Lionel Hunt and John Bevins. I remember thinking at the time that the third spot should have gone to another master, Jack Vaughan.

It was only later I discovered that Fishlock was the D&AD contact for recommending the three all-time best copywriters from Australia.

What a tragedy.

8:31 AM NZST

Anonymous Anonymous said...

Handbags at 8.31

9:12 AM NZST

Anonymous Anonymous said...

Sounds like we better roll out the old 80's craft style guys who perfected the tongue-in-cheek style of copy.

No-one reads copy.

This should be rename it to: 'How to write copy so you can end up in a DM Agency' School

10:08 AM NZST

Anonymous Anonymous said...

Or you need to write a letter. Or a whole website because you don't trust the people who design it to do it to standard.

Or you need to write a script for a movie instead of just a 30 second spot.

If you really don't think you need to know how to write, I encourage you to stay in advertising for the next ten years. I bet you don't last.

1:26 PM NZST

Anonymous Anonymous said...

Fuck off, Fishcock.

4:34 PM NZST

Anonymous Anonymous said...

Anyone who thinks they don't need to write can fuck off. And I'm not Fishlock.

6:38 PM NZST

Anonymous Anonymous said...

Val Klump is the best writer going. visit crowsoldier.com

He's now at W&K portland.

andy blood

9:50 PM NZST

Anonymous Anonymous said...

I can't believe someone has the gall to say"no one reads copy" - are we all going to be illiterate ? How crap and arrogant are you?

10:56 AM NZST

Anonymous Anonymous said...

9:50pm - don't get the joke. What is it you're trying to say?

3:08 PM NZST

Anonymous Anonymous said...


Fuck off you fishy cocklover.

3:57 PM NZST


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