A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, May 03, 2006

Blood Magazine

Genuine reader's enquiry:


What's the story with all the ads in it - can they be entered in awards?


Anonymous Anonymous said...

Those ads were in there as the content of the magazine; they didn't pay to be in there. So, no, they shouldn't be allowed to be entered for awards.

10:10 AM NZST

Anonymous Anonymous said...

Yet I expect they were there to qualify for awards rather than to celebrate good work.

10:13 AM NZST

Anonymous eatshit said...

It's an integrity issue i think. Nobody will stop you entering internationals - but do you really want your creative reputation to be built on a scam? For you to be deemed by the rest of the nz industry as a cheat? Let's be honest - all those ads were merely a demonstration of how creativity works in an MPA format. If you can even call them ads; No client brief, no target market, no budget, no strategy behind them and no objective other than to try and win an award. The magazine was for the creative sector only - if thats your target market then they may well be legit. But i didn't see too many ads for sharpies or recruiters or adobe products CFEs in there.

Your call really, but if Blood is the only place your 'ad' was run then my personal mission will be to out you as the dirty cheat you are. And I don't think I'm alone on that one.

So it boils down to this... how much does a career in advertising mean to you?

11:05 AM NZST

Anonymous Anonymous said...

mostly average work anyway...

11:14 AM NZST

Anonymous anonymouse said...

Hey, it's not like anyone's copying a Larsen comic or forging a client's signature...

The mag is what it is - something the MPA asked Andy to do. He did it. It certainly wasn't a scam-based thing.

Now it's someone elses turn to edit their mag. Good luck to them - hope whomever it is manages to avoid the petty bullshit that we've all seen going on with Blood.

12:20 PM NZST

Anonymous Freud's Pancreatic Cancer said...

Issues 12.20? Maybe you should get some counselling for that, seems you've got some ongoing resentment.

12:39 PM NZST

Anonymous Anonymous said...

Why doesn't everyone just put their ads in Loot where it's about $11 for a full page. Other good ones are those skater mags (one's run out of Mojo I think) or any of those 'what's on' free rags. My mother died last week, I took the opportunity to place a very funny condom scam in the booklet we gave to everyone. I'm pretty sure there's nothing wrong with doing that, according to the rules.

12:49 PM NZST

Anonymous anonymouse said...


I do have issues with petty bullshit.

1:06 PM NZST

Anonymous Freud's Vastly Enlarged Anus said...

Maybe you should've chosen another industry then. I hear accounting is nice at this time of year.

2:02 PM NZST

Anonymous Jello Biafra said...

What a load of old bollocks.

I've never met Andy Blood. Someone told me he was a scam. His real name is Dwayne Hardwood.

I hope in the next issue there'll be some really cool diagrams of valves and lathes.

Believe me, lathes are the next big thing in scams.

2:16 PM NZST

Anonymous Anonymous said...

You guys really are a bunch of cunts.

2:43 PM NZST

Anonymous Anonymous said...

I think it should be a gaggle of cunts.

2:50 PM NZST

Anonymous Anonymous said...

Some of the work in the mag has actually run. The rest of it is ineligible. Not that we know how to stick to rules anyway. The mag is great. Why don't you all just stop your moaning. Advertising wankers.

3:07 PM NZST

Anonymous Anonymous said...

Some of the work in the mag has actually run. The rest of it is ineligible. Not that we know how to stick to rules anyway. The mag is great. Why don't you all just stop your moaning. Advertising wankers.

3:07 PM NZST

Anonymous anonymouse said...

Hey Freud,

Interpret this.

You're a stupid fuck.

Get back to your unrewarding career please.

3:46 PM NZST

Anonymous Vincent Heeringa said...

Blood was what it was. Idealog meanwhile continues with real readers in real industry. Give us a try for ads that won't run in other dreary titles. Use it as a log of ideas. (I'm one of the publishers of Idealog)

3:49 PM NZST

Anonymous Anonymous said...

Hate to sound like a child but... Is not great!

Great things do not look like they were done in Word with 20pt Arial type.

However it is what it is and there's some nice stuff in there. No doubt a lot of blood (pardon the pun), sweat and tears went into it.

Now I'll wait for the cry "You fucking do better". No thanks.

3:52 PM NZST

Anonymous anonymouse said...

It kinda reminds me of when I first saw E.T.

It looked like such fun getting to look after an alien... but then you find out how much of a hassle it is. You've got school, parents and friends to deal with - as well as a fucking alien.

Analogise that.

4:06 PM NZST

Anonymous Anonymous said...

Eatshit 11.05am:

"...my personal mission will be to out you as the dirty cheat you are. And I don't think I'm alone on that one."


What a cock. Who the fuck do you think you are??

4:13 PM NZST

Anonymous Anonymous said...

It's time for the truth to come out. Eastshit is Ian Wishart. Or possibly Rodney Hide.

4:34 PM NZST

Anonymous Anonymous said...

Nate, stop reading this shit and get me that copy

4:45 PM NZST

Anonymous eatshit said...

I'm not an anonymous scam-handler.

4:50 PM NZST

Anonymous Anonymous said...

Dear Eatshit,

Lets say I work for one of the big five agencies and I have have ads for charity clients that they could never afford to run in mags, but they are potentially award winners, so I talk to my head of media and he gets free spots in mags for me to run the ads. But as with all free things I can't choose my mags, so don't end up talking to my target market.

But hey I'm eligible to enter awards.

Now what's the difference between me and someone who puts an ad in Blood?

Your a bit slow so I'll help you. A: Nothing.

So sit down and shut the fuck up you stupid muppet cunt!

9:26 PM NZST

Anonymous Anonymous said...

I usually complain about the grammar police. But writing your, not you're shows me that you are a complete and utter marnis.

10:56 PM NZST

Anonymous Anonymous said...

12:49 - you're joking about the whole mother's funeral thing, aren't you? Please.

And 9:26pm: you know it's not really a charity ad when you write it for your own purposes and place it in a magazine where it's not going to do the charity any good. That's sort of more just using the charity for your own purposes, isn't it.

Signing off now - Jesus.

4:29 AM NZST

Anonymous Anonymous said...


7:56 AM NZST

Anonymous Anonymous said...

Dear 9.26, please read the top comment; it says it all. They weren't there to advertise anything, thus making them not advertis-ments. They were in there to celebrate creativity, just like in Lürzer’s Archive and award annuals, etc.


8:02 AM NZST

Anonymous Freud's childish infatuation with seeping sores said...

Freud's Theory:

Any fucker who works under the pseudonym 'anonymouse' is obviously doing so for two reasons.

Firstly, they think they are a subtle humourist observing society and gently reflecting it back with a twist. This will be reflected in their work, which will be of a similar nature. Unfortunately, the problem with this subtlety is that most people don't get it. Those who do don't even give a fuck, it's just limping. Thus the person inevitably developes a 'nobody gets my genius complex' (thats a trademarked scientific term cunt).

Secondly, the name reveals an unhealthy infatuation with Mice, which of course have small ears. Small mouse ears, obviously resemble a young girls vagina. So, we can conclude, rather than your mother, you fuck your sister. So there, Q.E. Fucking D. Beyartch.

Anyway, I liked the content in Blood other than the ads, there was some cool shit in there, dunno if I'd buy it, but I don't have to, that's what the Media Dept is for: Free Mags

8:53 AM NZST

Anonymous Freud's sense of comple incompleteness said...

And so, on further thought, does that mean MPA is actually scamming us? If the magazine is developed via free art & writing & editing & marketing to the point where it can be sold to the general public on the shelf in between Vice and that cool Art Magazine some prick stole off my desk. So Blood is just a niche title really, no less legitimate than the mag that comes out of Mojo for skaters or maybe Classic Car for pipe smokers like me. It's specialised audience is us twats. So, are we an invalid audience? Do we not live and breathe and feel (cue soft light, gentle zoom) and dream and hope and does my penis not harden every morning like every man here?

This shit is way over this niggaz head.

Besides who reads magazines for the ads? Sad Bastards.

How do you get some real content into it?

9:09 AM NZST

Anonymous Anonymous said...


He probably works with Bryyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyce.

9:16 AM NZST

Anonymous anonymouse said...


Clearly it's your unconscious mind blogging here - the true source of one's motivations, which unbeknownst to you has revealed your true self to us all: Frustrated, fascination with own mother and sister, stifled genius - the works.

Or - to put it even simpler: Something must have happened to you when you were younger. You need a good couch.


10:21 AM NZST

Anonymous freud's deluded inner child said...

This shit's got far too existential for me.

I just want to dance my own steps at the Pan Pacific.

10:58 AM NZST

Anonymous Anonymous said...

Dear Eatshit -
Can you honestly, hand on heart, if-you're-lying-your-entire-family-will-die-of-aids tell us that you've never done anything even slightly scammy?

11:13 AM NZST

Anonymous eatshit said...

Of course. I think everyone prob has at some point. Especially in the scam-era a few years back. But it doesn't match the buzz of winning for good work that is not only a very creative execution but also a very fititng solution to a client's very real problem: dwindling sales or maybe increased competition.

Surely the measure of your creative success is not only metal and what the rest of the industry thinks of your ads but the buzz you get when joe public says 'I love those ads' and you realize that this whole advertising gig actually works.

What do you reckon anonymous?

11:54 AM NZST

Anonymous Anonymous said...


Different Anonymous here.

Agree. There is nothing better than Joe Bloggs down the pub who says "Great ad". Personally, it's a better buzz than an award.

12:22 PM NZST

Anonymous Anonymous said...

He said pub

12:39 PM NZST

Anonymous drinkwee said...

Well, eatshit you said:
'if Blood is the only place your 'ad' was run then my personal mission will be to out you as the dirty cheat you are'

So lets assume that the scam ads you have claimed responsibility for only ran once and most probably in an obscure place where nobody saw them.

Does that not make you a hypocritical 'dirty cheat' aswell?

1:02 PM NZST

Anonymous eatshit said...

OK everyone,

I'm really sorry.

I've made an absolute cunt of myself. I've just had a really really bad day writing retail headlines whilst trying to art direct a circle. I haven't done single a piece of work i'm proud of all year and instead of going into cubicle four for a hate-wank or blaming the suits I made the decision to take it out anonymously on this here 'blog' site. I'm really really sorry for being such a negative wanker and promise that next time I log on i'll say something kind and supportive. And if i've got something negative to say I'll choose my words a bit more carefully. In fact, I'd also like to apologise on behalf of all the other dickheads who use this blog site to vent the frustrations of their own waning careers. It makes us all look like a pack of bitter and twisted idiots who can't have a proper intellegent dialogue about advertising with out resorting to petty insults.

Again, sorry.

3:37 PM NZST

Anonymous Listerine said...

And what a cunt you are eatshit.

3:59 PM NZST

Anonymous John Johns said...

So, what's the cover price on a Blood Mag and how many came off the presses?

4:38 PM NZST

Anonymous Someone who knows said...

5000 copies @ 29.95 ea. Most are sold already. A few left at maggazino.

10:52 AM NZST

Anonymous Anonymous said...

Wow... those are some crap ads.
Crap ideas that have been REALLY badly produced.

I've seen student stuff that has better ideas and mac skills than some of that stuff.

The Playstation one especially. Does Sony know about this?

9:47 AM NZST


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