Don't you love it when great minds think alike?
Just having a quick flick through Blood magazine and noticed an ad for Mizuno Golf equipment. Looks very similar to this campaign from Downtown Partners in Canada.
[img]http://4dimensions.org/CL2004-6_0006570.jpg[/img]
I also found this, which reminds me of the Nokia stuff done by Generator.
[img]http://4dimensions.org/00889.jpg[/img]
Shoe-ins for gold at Axis?
posted by CB at 5/16/2006 04:19:00 pm
113 Comments:
opps.
2:45 pm NZST
There's two more
http://www.adme.ru/paedia/print/55/15e5.html
http://www.adme.ru/paedia/print/56/15e6.html
2:50 pm NZST
Where's Josh Moore when you need him...
3:03 pm NZST
Kick them out of AXIS!
3:04 pm NZST
Oh Dear, didn't our Karl work on that?
We should call him Karlour Copier.
3:05 pm NZST
At least opps hasn't been done before.
3:05 pm NZST
Kick AXIS out of AXIS
3:07 pm NZST
Come on guys...that's not fair...The Mizuno campaign is for golf clubs not balls.
3:10 pm NZST
this blog blows
3:13 pm NZST
I was joking cock-knuckle. Of course it's the same idea.
3:13 pm NZST
this is the end.
3:13 pm NZST
Hmm, I think someone at Colenso should raise it with Maddocks. I overheard that a few campaigns that made the original finalist list got the boot subsequently because they'd been done before. I think these campaigns should also be held up to the same test.
3:19 pm NZST
Does anyone speak Yiddish? I need a new site to steal ads from? I thought I was the only one who knew Russian. Doh......
KARL
3:19 pm NZST
It hurts when I pee.
3:24 pm NZST
that's why you shouldn't have sex with your mum
3:25 pm NZST
I want to know what Axis are going to do about this?
3:39 pm NZST
The first decent ad ever for Scam Generator and they stole it. very very sad!!!!!!!
3:58 pm NZST
http://www.strategymag.com/aoy/2003/downtown/dunlop.html
4:02 pm NZST
Kick 'em both out. No question. I don't care if they were ripped off or it was a coincedence or whatever. It just makes Axis look like shit to have work in there that's been done before.
It's one thing if the ads are just a little similar but these are exactly the same thing.
Sorry fellas.
4:07 pm NZST
'Scam Generator'? You had better be referring to Mojo and NOT Generator, who with their Nokia back-lit adshels probably have the best standard-format idea in the finalists list.
5:41 pm NZST
I think the word scam was misused. But did you not see what this post is all about. The idea's been done. This one's on a larger scale, but it's been done.
5:49 pm NZST
Good thing Axis isn't political.
10:17 am NZST
I'd seen those Nokia backgrounds done before - I even told people when I saw them go up on the street here.
Lot's of deaf ears - how does stuff like that - get into awards?
I mean just on the idea alone - it's not ground breaking. It's not that clever and it is executed like a bucket of shit.
10:55 am NZST
There is no arguing that both these ad have been done so there should be no argument about what needs to be done. Both campaigns should be removed from Axis. Fair is fair.
1:39 pm NZST
The finalists are up on the CB blog with those ads in the list. Embarrassing. Should be fixed ASAP. The Mizuno campaign especially, since it was a scam to begin with. I can't believe it was a finalist in the first place, knowing some of the work that didn't make it.
2:13 pm NZST
giz the link to the cb blog?
10:02 am NZST
How did these ads get past the judges without even one of them knowing they'd been done before?
10:32 am NZST
10:02 - it's http://campaignbrief.blogspot.com/
10:32 - sounds like you have an agenda
10:43 am NZST
what do you mean?
2:28 pm NZST
These revelations have been interesting. I can’t help but be impressed with the encyclopaedic knowledge that people have of world advertising. I’d be interested to know if our experts could tell me a little more about the Nokia Photo Messaging “original”. What agency did it? In which country? What awards did it win? Where did it run? if it actually did, because there are a few things about it that suggest it might not be a genuine ad. The role playing/gaming website it’s attached to seems a slightly odd place to showcase such a piece of work. But if someone truly beat us to the idea, well done to them and I hope they get the credit they deserve. Well, I obviously think it’s a good idea.
2:57 pm NZST
Nice first-ever entry onto the site, Steve.
Are you going to email Richard Maddox and ask him to take it out of Axis?
2:59 pm NZST
good point steve. what is that website the nokia ad was on?
3:10 pm NZST
yes there's something dodgy there. it called picture messaging, not photo messaging.
4:25 pm NZST
Picture messaging is what they call it in the Sates and Canada.
Either way it's still an average idea.
5:08 pm NZST
Hmmm I think Steve has a point... that ad posted doesn't look real. I think someone is trying something on here.
9:25 pm NZST
Why would someone mock up a scam to get something booted out of AXIS?
AXIS is a crappy award show anyway - who cares about it.
8:51 am NZST
the nokia stuff is ok, you'd maybe put it in your book but it's not award worthy, not even close.
9:08 am NZST
fair point. so where did the ad come from then?
9:08 am NZST
probably some student had the idea and is bitter that someone did it for real. they should get used to it though. happens all the time.
9:10 am NZST
So obviously your book isn't full of award winners.
9:13 am NZST
8:51 - I guess you didn't enter anything into axis. Nor will we see you there on the night. Good.
I actually think the Nokia stuff is quite good regardless of who did it first. Let's be honest, hold it up against the majority of outdoor in NZ over the past year and it leaves the rest for dead. And no, I had nothing to do with it.
Why don't all you juniors spend less time pretending to be authorities on advertising and more time becoming authorities on advertising.
9:39 am NZST
The thing that makes the 'original' ad seem apocryphal is this: Picture messaging is the term for the service in North America, and then the end line is an attempt at SE-Asian Chinglish.
If Mr. Original Back-lit background wanted to be consistent he would have either gone for correct English, or described the service/product with whatever loopy term Nokia used in Asian territories.
This ad is a fake, and Steve and Tony's is the OG.
So there.
10:34 am NZST
If that is true 10:34 and someone has gone to those lengths to oust an axis entry, they should literally be banned from the industry.
Personally, I still don't believe anyone would do that but i guess you never know.
Someone ring Nokia.
11:02 am NZST
It does seem a tad extreme. Maybe they were upset by someone at Generator.
11:05 am NZST
What's wrong with the line?
Have fun with where you are.
Seems ok to me, sounds like you're interacting with where you are.
Chill.
11:37 am NZST
It does seem weird that there is only one in the 'campaign.'
Besides if it's that hard to find I dont think it has been copied.
Still, the Golf stuff is not a fake. That is exactly the same idea. That is very bad news I think.
11:41 am NZST
Although just because something has been done before doesn't mean it's been copied. People have the same ideas. And with such a tough Ad Police around, it would be suicide to copy. Unfortunate coincidence Ireckon.
11:54 am NZST
'Have fun with where you are?' That's as gross a waste of 6 words as I've ever seen in an end line - because 1) it's awkwardly phrased (faux Chingrish as previously suggested?) and ambiguous, and 2) it doesn't get the idea across. The ad is attempting to promote harmless deception in the same way as Steve's, but all the end line says is 'you can interact with the ad and enjoy it (or something)'.
All of which clearly marks it out as a fake.
10.34
12:07 pm NZST
The simple fact is, how can Axis reward work that has been done before?
12:20 pm NZST
You're not getting it are you - the ad hadn't been done before, someone 'faked' it up and is trying to discredit Generator's idea. As both ads accused are from the same indoor, outdoor campaign section perhaps we should be looking at who would benefit - anyone from Colenso or M&C wanna own up?
1:25 pm NZST
Faked up, are you taking the piss? I can only suppose it's your first Axis finalist. It's been done before.
1:31 pm NZST
Nokia info: The ad was done in 2004 by TBWA Toronto. Sadly it is not a forgery.
1:32 pm NZST
TBWA/Toronto: Phone: 416.260.6600
Ask for Joe Amaral - Creative Director.
While you're on the line ask him if he's got any other ideas worth ripping off.
1:38 pm NZST
If you still don't believe it check the Cannes Archive under NO PRIZE Steve.
1:41 pm NZST
I know who you are.
1:42 pm NZST
I still want to know what Axis are going to do about it?
1:47 pm NZST
Country code for Canada is 001. Put that on the front and you should be good to go. Canadians are real nice eh? They'll tell you everything you need to know.
-A Canadian.
1:50 pm NZST
" But if someone truly beat us to the idea, well done to them and I hope they get the credit they deserve."
You got the info so be a man except defiet and remove the ad from Axis Mr. Mccabe. TBWA deserve the credit.
1:56 pm NZST
What's an Axis?
2:04 pm NZST
'defeat', 'accept'?
I guess we all make mistakes.
Some worse than others.
2:04 pm NZST
What would Gary Larsen say?
2:23 pm NZST
Dear disgruntled junior,
No one will care about any of this a month after AXIS.
No one from anywhere else in the world cares about this right now.
2:27 pm NZST
you seem to care an awful lot.
3:28 pm NZST
Dear 3.14,
Good luck saving the world.
4:21 pm NZST
Dear 4.21,
I laughed out loud at your witty comment.
I especially liked the way you took the comment of 3.14 and turned it into an impossible dream.
Very clever.
4:43 pm NZST
Axis of evil
5:52 pm NZST
77 comments. Can we make the ton?
Grant
7:28 am NZST
Graaaaaaaaaaaaaaaaant. Mmmmmmnnnnn.
8:40 am NZST
This
9:51 am NZST
is
9:52 am NZST
good
9:52 am NZST
way
9:53 am NZST
to
9:53 am NZST
get
9:53 am NZST
into
9:55 am NZST
triple
9:55 am NZST
figures
9:55 am NZST
Far out man! 91 comments on this post and 19 on the above one. Read in order, that makes a palindrome, 9119. This blog is getting interesting again.
G
10:42 am NZST
Apparently when it reaches the ton we all get sent an EFFIE.
11:02 am NZST
93 comments and not a mention of B** P**gl** among them.
11:26 am NZST
Yes, they are. That is the most accurate, salient thing ever said on this blog in the history of ever.
If Axis students got off this blog, they might do some work and stop slutting around with senior suits. Most of them have more money than good ideas, and while this all seems a tad bilious, last year's AUT crop look like geniuses compared to them.
Off to sharpen my claws now,
The Parnell Advertising Panther
6:13 pm NZST
David hates this site, and never looks at it.
Hi David.
6:15 pm NZST
This kind of thing would never have happened in my day. We would never have put our own desire to reach the summit ahead of our duty to help a fellow climber.
Sir Edmund Hillary
9:40 pm NZST
Ladies and gentlemen,
100.
As we celebrate this milestone perhaps we should reflect on the tone and manner of our postings.
And as we move into the future let us do so in the bonds of love, harmony and empathy for our advertising brothers and sisters.
God bless you all.
9:00 am NZST
I can just imagine him having a heart attack at seeing someone from another party up there. He should shut the fuck up. Everyone up there is taking a massive risk. I doubt anyone would even go up if they thought they might have to carry someone else down.
Sure he climbed a mountain, but that doesn't make him an important New Zealander. We need a real Kiwi hero to comment on this. Anyone know how to get in contact with Olli Olsen?
9:04 am NZST
6:13 PM
"If Axis students got off this blog, they might do some work and stop slutting around with senior suits."
True
Out of curiosity, are these two students at an agency in Parnell.
9:30 am NZST
umm, I might be wrong, but isn't this blog about dealing with these copycats? Or shall we continue this degrading trend?
10:01 am NZST
Dear 4.47 and 6.13, the only difference between our work and yours is that we don't get paid. I apologise if we have made you feel insecure.
Tristan Ogden
11:37 am NZST
Word Tristan.
12:06 pm NZST
Fujitsu Heat Pumps. Gold
12:15 pm NZST
Anything from L. J. Hooker - Platinum!
12:18 pm NZST
Tristan - try doing some great work that gets noticed and then you might score a job. Don't bleat off to people more senior than you that you're just as good as them. Try being humble, it works wonders.
3:37 pm NZST
It was 4.37 actually.
3:52 pm NZST
10:01 AM
Umm,
Yes you are wrong
Its not degrading if its true
4:46 pm NZST
Hands up if there's one little twat from last year's Axis course who didn't have a trust fund?
Alternatively, hands up if getting one of your rubbish films scripts run didn't go straight to your head?
6:18 pm NZST
May I suggest that the moderator screens the comments before they go up on his site. I'm tired of adschool students writing uninformed drivel on this site. Less and less proper creatives are still reading this site - we've mainly all migrated (or are in the process of migrating) onto the campaign brief blog that has a bit more substance.
6:45 pm NZST
Hey Tristrian, you're doing good stuff.
Rise above. And tell your partner to get a bloody shave.
7:33 pm NZST
That's Tristan who needs a shave actually...
8:12 pm NZST
People without trust funds are inferior.
9:39 am NZST
Dear 3.37pm, taking cheap shots at juniors isn't humble or even professional. The real seniors are the ones who command and give respect. Why don't you take your own advice instead of being so patronising.
Tristan
10:02 am NZST
It's hard enough as it is without snide remarks. And yes, we are getting good work out. Why is it, though, that sometimes those further up the foodchain take the credit.
10:15 am NZST
Auckland's Paris Hilton - you know who you are
10:25 am NZST
Squawk! Squawk!
10:32 am NZST
"Auckland's Paris Hilton - you know who you are"
You must be joking, otherwise you are a twat,
LOOKS - NO
IQ - YES
11:28 am NZST
Lay the gospel on them Tristan. A few indiscretions from a few, um, indiscrete 05 Adschool students shouldn't taint the rep of others more dedicated and considerate.
Hollah.
12:00 pm NZST
Fuck yes 12.
This industry is tough to break into as it is.
12:25 pm NZST
boohoo...
somewhere a junior violin is playing.
2:03 pm NZST
While all you little guys are reading, posting, checking and re-checking this blog a relatively junior creative at another agency has spent all day working on a brief and coming up with an idea that will win quite big overseas next year. Don't worry though, because you will find out about it on the blog in a few months time. So stay right where you are.
2:37 pm NZST
Dear 2:03 & 2:37,
At what stage in your career did you make the conversion into arrogant, smug, assclowns?
Just so i can avoid that.
I'm sure you were in the same place as these juniors once.
Feast on a bouquet of cocks.
2:55 pm NZST
2:55 -
For starters, your first sentence doesn't make any sense. Learn to write corky.
Secondly, yes I was a junior once but I never bitched and moaned like these little turds.
Thirdly, you're a bag of aids.
3:10 pm NZST
Dear 3:10:
you're soooooo annoying...
3:18 pm NZST
I'm so fucking tired of people pointing out spelling and grammar for a quick ego boost.
This is the inernets, if you want perfect sentence structure, read a dictionary, dork.
3:50 pm NZST
Hi Tristan,
I've heard a lot about you. No, not on this blog - on the toilet wall. Someone said you had a great big Kauri in your back yard. Nice one mate. You are swesome.
Please keep telling us what you think because we are all really rivetted. Maybe stick a photo up so we can all put something cool on our walls here at Y&R. Oh, whoops, didn't mean to say where I worked...
7:19 pm NZST
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