A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, May 16, 2006

Don't you love it when great minds think alike?

Just having a quick flick through Blood magazine and noticed an ad for Mizuno Golf equipment. Looks very similar to this campaign from Downtown Partners in Canada.

[img]http://4dimensions.org/CL2004-6_0006570.jpg[/img]

I also found this, which reminds me of the Nokia stuff done by Generator.

[img]http://4dimensions.org/00889.jpg[/img]

Shoe-ins for gold at Axis?

134 Comments:

Anonymous Anonymous said...

opps.

2:45 PM NZST

 
Anonymous Anonymous said...

There's two more
http://www.adme.ru/paedia/print/55/15e5.html
http://www.adme.ru/paedia/print/56/15e6.html

2:50 PM NZST

 
Anonymous Anonymous said...

thats a fuck'n joke, they're all finalists at Axis!!

2:58 PM NZST

 
Anonymous Anonymous said...

Axis is a fucking joke.

3:00 PM NZST

 
Anonymous Anonymous said...

Fuck me. Doesn't get much closer than that.

3:02 PM NZST

 
Anonymous Anonymous said...

'opps' don't you mean oops fuckhead??

3:03 PM NZST

 
Anonymous Anonymous said...

Where's Josh Moore when you need him...

3:03 PM NZST

 
Anonymous Anonymous said...

Kick them out of AXIS!

3:04 PM NZST

 
Anonymous Anonymous said...

Oh Dear, didn't our Karl work on that?

We should call him Karlour Copier.

3:05 PM NZST

 
Anonymous Anonymous said...

At least opps hasn't been done before.

3:05 PM NZST

 
Anonymous Anonymous said...

Kick AXIS out of AXIS

3:07 PM NZST

 
Anonymous Anonymous said...

Axis is fucking rubbish. It's so bloody political. Winning at the overseas shows is where it's at. Many a bronze Cannes winner has failed to even score a finalist at Axis.

3:09 PM NZST

 
Anonymous Anonymous said...

Come on guys...that's not fair...The Mizuno campaign is for golf clubs not balls.

3:10 PM NZST

 
Anonymous Anonymous said...

those ads are fucking rubbish, second time around.

3:11 PM NZST

 
Anonymous Anonymous said...

Fuckk off 3.10, it's the same idea knob

3:11 PM NZST

 
Anonymous Anonymous said...

this blog blows

3:13 PM NZST

 
Anonymous Anonymous said...

I was joking cock-knuckle. Of course it's the same idea.

3:13 PM NZST

 
Anonymous Anonymous said...

this is the end.

3:13 PM NZST

 
Anonymous Anonymous said...

Hmm, I think someone at Colenso should raise it with Maddocks. I overheard that a few campaigns that made the original finalist list got the boot subsequently because they'd been done before. I think these campaigns should also be held up to the same test.

3:19 PM NZST

 
Anonymous Anonymous said...

Does anyone speak Yiddish? I need a new site to steal ads from? I thought I was the only one who knew Russian. Doh......

KARL

3:19 PM NZST

 
Anonymous Anonymous said...

It hurts when I pee.

3:24 PM NZST

 
Anonymous Anonymous said...

that's why you shouldn't have sex with your mum

3:25 PM NZST

 
Anonymous Anonymous said...

I want to know what Axis are going to do about this?

3:39 PM NZST

 
Anonymous Anonymous said...

The first decent ad ever for Scam Generator and they stole it. very very sad!!!!!!!

3:58 PM NZST

 
Anonymous Anonymous said...

http://www.strategymag.com/aoy/2003/downtown/dunlop.html

4:02 PM NZST

 
Anonymous Anonymous said...

Kick 'em both out. No question. I don't care if they were ripped off or it was a coincedence or whatever. It just makes Axis look like shit to have work in there that's been done before.

It's one thing if the ads are just a little similar but these are exactly the same thing.

Sorry fellas.

4:07 PM NZST

 
Anonymous Anonymous said...

'Scam Generator'? You had better be referring to Mojo and NOT Generator, who with their Nokia back-lit adshels probably have the best standard-format idea in the finalists list.

5:41 PM NZST

 
Anonymous Anonymous said...

I think the word scam was misused. But did you not see what this post is all about. The idea's been done. This one's on a larger scale, but it's been done.

5:49 PM NZST

 
Anonymous Anonymous said...

Fucking funny isn't it how Axis kicks that Rav4 telly ad out because a couple of old ladies from Fielding find it offensive but not these ads which have plainly been done before. Wicked double standards. Shame on you Maddocks.

8:12 AM NZST

 
Anonymous Anonymous said...

Good thing Axis isn't political.

10:17 AM NZST

 
Anonymous Anonymous said...

I'd seen those Nokia backgrounds done before - I even told people when I saw them go up on the street here.

Lot's of deaf ears - how does stuff like that - get into awards?

I mean just on the idea alone - it's not ground breaking. It's not that clever and it is executed like a bucket of shit.

10:55 AM NZST

 
Anonymous Anonymous said...

There is no arguing that both these ad have been done so there should be no argument about what needs to be done. Both campaigns should be removed from Axis. Fair is fair.

1:39 PM NZST

 
Anonymous Anonymous said...

The finalists are up on the CB blog with those ads in the list. Embarrassing. Should be fixed ASAP. The Mizuno campaign especially, since it was a scam to begin with. I can't believe it was a finalist in the first place, knowing some of the work that didn't make it.

2:13 PM NZST

 
Anonymous Anonymous said...

giz the link to the cb blog?

10:02 AM NZST

 
Anonymous Anonymous said...

How did these ads get past the judges without even one of them knowing they'd been done before?

10:32 AM NZST

 
Anonymous Anonymous said...

10:02 - it's http://campaignbrief.blogspot.com/

10:32 - sounds like you have an agenda

10:43 AM NZST

 
Anonymous Anonymous said...

what do you mean?

2:28 PM NZST

 
Anonymous Steve McCabe said...

These revelations have been interesting. I can’t help but be impressed with the encyclopaedic knowledge that people have of world advertising. I’d be interested to know if our experts could tell me a little more about the Nokia Photo Messaging “original”. What agency did it? In which country? What awards did it win? Where did it run? if it actually did, because there are a few things about it that suggest it might not be a genuine ad. The role playing/gaming website it’s attached to seems a slightly odd place to showcase such a piece of work. But if someone truly beat us to the idea, well done to them and I hope they get the credit they deserve. Well, I obviously think it’s a good idea.

2:57 PM NZST

 
Anonymous Anonymous said...

Nice first-ever entry onto the site, Steve.

Are you going to email Richard Maddox and ask him to take it out of Axis?

2:59 PM NZST

 
Anonymous Anonymous said...

good point steve. what is that website the nokia ad was on?

3:10 PM NZST

 
Anonymous Anonymous said...

yes there's something dodgy there. it called picture messaging, not photo messaging.

4:25 PM NZST

 
Anonymous Anonymous said...

Picture messaging is what they call it in the Sates and Canada.

Either way it's still an average idea.

5:08 PM NZST

 
Anonymous Anonymous said...

Hmmm I think Steve has a point... that ad posted doesn't look real. I think someone is trying something on here.

9:25 PM NZST

 
Anonymous Anonymous said...

so someone's mocked up a scam just to try and get something booted out of axis. that's fucked.

8:46 AM NZST

 
Anonymous Anonymous said...

Why would someone mock up a scam to get something booted out of AXIS?

AXIS is a crappy award show anyway - who cares about it.

8:51 AM NZST

 
Anonymous nelson muntz said...

the nokia stuff is ok, you'd maybe put it in your book but it's not award worthy, not even close.

9:08 AM NZST

 
Anonymous Anonymous said...

fair point. so where did the ad come from then?

9:08 AM NZST

 
Anonymous Anonymous said...

probably some student had the idea and is bitter that someone did it for real. they should get used to it though. happens all the time.

9:10 AM NZST

 
Anonymous Anonymous said...

So obviously your book isn't full of award winners.

9:13 AM NZST

 
Anonymous Anonymous said...

8:51 - I guess you didn't enter anything into axis. Nor will we see you there on the night. Good.

I actually think the Nokia stuff is quite good regardless of who did it first. Let's be honest, hold it up against the majority of outdoor in NZ over the past year and it leaves the rest for dead. And no, I had nothing to do with it.

Why don't all you juniors spend less time pretending to be authorities on advertising and more time becoming authorities on advertising.

9:39 AM NZST

 
Anonymous Anonymous said...

The thing that makes the 'original' ad seem apocryphal is this: Picture messaging is the term for the service in North America, and then the end line is an attempt at SE-Asian Chinglish.
If Mr. Original Back-lit background wanted to be consistent he would have either gone for correct English, or described the service/product with whatever loopy term Nokia used in Asian territories.
This ad is a fake, and Steve and Tony's is the OG.
So there.

10:34 AM NZST

 
Anonymous Anonymous said...

If that is true 10:34 and someone has gone to those lengths to oust an axis entry, they should literally be banned from the industry.

Personally, I still don't believe anyone would do that but i guess you never know.

Someone ring Nokia.

11:02 AM NZST

 
Anonymous Anonymous said...

It does seem a tad extreme. Maybe they were upset by someone at Generator.

11:05 AM NZST

 
Anonymous Anonymous said...

What's wrong with the line?

Have fun with where you are.

Seems ok to me, sounds like you're interacting with where you are.

Chill.

11:37 AM NZST

 
Anonymous Anonymous said...

It does seem weird that there is only one in the 'campaign.'

Besides if it's that hard to find I dont think it has been copied.

Still, the Golf stuff is not a fake. That is exactly the same idea. That is very bad news I think.

11:41 AM NZST

 
Anonymous Anonymous said...

Although just because something has been done before doesn't mean it's been copied. People have the same ideas. And with such a tough Ad Police around, it would be suicide to copy. Unfortunate coincidence Ireckon.

11:54 AM NZST

 
Anonymous Anonymous said...

'Have fun with where you are?' That's as gross a waste of 6 words as I've ever seen in an end line - because 1) it's awkwardly phrased (faux Chingrish as previously suggested?) and ambiguous, and 2) it doesn't get the idea across. The ad is attempting to promote harmless deception in the same way as Steve's, but all the end line says is 'you can interact with the ad and enjoy it (or something)'.
All of which clearly marks it out as a fake.

10.34

12:07 PM NZST

 
Anonymous Anonymous said...

The simple fact is, how can Axis reward work that has been done before?

12:20 PM NZST

 
Anonymous Anonymous said...

You're not getting it are you - the ad hadn't been done before, someone 'faked' it up and is trying to discredit Generator's idea. As both ads accused are from the same indoor, outdoor campaign section perhaps we should be looking at who would benefit - anyone from Colenso or M&C wanna own up?

1:25 PM NZST

 
Anonymous Anonymous said...

Faked up, are you taking the piss? I can only suppose it's your first Axis finalist. It's been done before.

1:31 PM NZST

 
Anonymous Anonymous said...

Nokia info: The ad was done in 2004 by TBWA Toronto. Sadly it is not a forgery.

1:32 PM NZST

 
Anonymous Anonymous said...

TBWA/Toronto: Phone: 416.260.6600

Ask for Joe Amaral - Creative Director.

While you're on the line ask him if he's got any other ideas worth ripping off.

1:38 PM NZST

 
Anonymous Anonymous said...

If you still don't believe it check the Cannes Archive under NO PRIZE Steve.

1:41 PM NZST

 
Anonymous Anonymous said...

I know who you are.

1:42 PM NZST

 
Anonymous Anonymous said...

I still want to know what Axis are going to do about it?

1:47 PM NZST

 
Anonymous Anonymous said...

Country code for Canada is 001. Put that on the front and you should be good to go. Canadians are real nice eh? They'll tell you everything you need to know.

-A Canadian.

1:50 PM NZST

 
Anonymous Anonymous said...

" But if someone truly beat us to the idea, well done to them and I hope they get the credit they deserve."

You got the info so be a man except defiet and remove the ad from Axis Mr. Mccabe. TBWA deserve the credit.

1:56 PM NZST

 
Anonymous Anonymous said...

What's an Axis?

2:04 PM NZST

 
Anonymous Anonymous said...

'defeat', 'accept'?

I guess we all make mistakes.

Some worse than others.

2:04 PM NZST

 
Anonymous Anonymous said...

What would Gary Larsen say?

2:23 PM NZST

 
Anonymous Anonymous said...

Dear disgruntled junior,

No one will care about any of this a month after AXIS.

No one from anywhere else in the world cares about this right now.

2:27 PM NZST

 
Anonymous Anonymous said...

Dear jaded old cunt.

Just trying to make sure original work wins.

3:14 PM NZST

 
Anonymous Anonymous said...

Dear 3:14 - nobody gives a fuck what is said on this blog. I suggest that if it's pissing you off so much then go down to Y&R and speak to the man himself.

But hang on, that's unlikely to happen... Why? Because you're a cunt.

3:19 PM NZST

 
Anonymous Anonymous said...

you seem to care an awful lot.

3:28 PM NZST

 
Anonymous Anonymous said...

Dear 3.14,

Good luck saving the world.

4:21 PM NZST

 
Anonymous Anonymous said...

Dear 4.21,

I laughed out loud at your witty comment.

I especially liked the way you took the comment of 3.14 and turned it into an impossible dream.

Very clever.

4:43 PM NZST

 
Anonymous Anonymous said...

Axis of evil

5:52 PM NZST

 
Anonymous Anonymous said...

77 comments. Can we make the ton?

Grant

7:28 AM NZST

 
Anonymous Anonymous said...

Graaaaaaaaaaaaaaaaant. Mmmmmmnnnnn.

8:40 AM NZST

 
Anonymous Anonymous said...

This

9:51 AM NZST

 
Anonymous Anonymous said...

is

9:52 AM NZST

 
Anonymous Anonymous said...

a

9:52 AM NZST

 
Anonymous Anonymous said...

good

9:52 AM NZST

 
Anonymous Anonymous said...

way

9:53 AM NZST

 
Anonymous Anonymous said...

to

9:53 AM NZST

 
Anonymous Anonymous said...

get

9:53 AM NZST

 
Anonymous Anonymous said...

this

9:54 AM NZST

 
Anonymous Anonymous said...

post

9:54 AM NZST

 
Anonymous Anonymous said...

into

9:55 AM NZST

 
Anonymous Anonymous said...

triple

9:55 AM NZST

 
Anonymous Anonymous said...

figures

9:55 AM NZST

 
Anonymous Anonymous said...

Far out man! 91 comments on this post and 19 on the above one. Read in order, that makes a palindrome, 9119. This blog is getting interesting again.

G

10:42 AM NZST

 
Anonymous Anonymous said...

Apparently when it reaches the ton we all get sent an EFFIE.

11:02 AM NZST

 
Anonymous Anonymous said...

93 comments and not a mention of B** P**gl** among them.

11:26 AM NZST

 
Blogger Anonymous #1 said...

Nice try, 11.26am! Does anyone remember the Seinfeld episode about masturbation, which followed the attempts of the main characters to abstain for a whole day - and yet actual word itself wasn't mentioned once?

3:52 PM NZST

 
Anonymous Anonymous said...

Are all recent Axis Students cunts or what? Seem to be the majority of injoking idiots here are graduates of Mr Bell.

4:37 PM NZST

 
Anonymous Anonymous said...

Yes, they are. That is the most accurate, salient thing ever said on this blog in the history of ever.
If Axis students got off this blog, they might do some work and stop slutting around with senior suits. Most of them have more money than good ideas, and while this all seems a tad bilious, last year's AUT crop look like geniuses compared to them.
Off to sharpen my claws now,

The Parnell Advertising Panther

6:13 PM NZST

 
Anonymous Anonymous said...

David hates this site, and never looks at it.

Hi David.

6:15 PM NZST

 
Anonymous Anonymous said...

This kind of thing would never have happened in my day. We would never have put our own desire to reach the summit ahead of our duty to help a fellow climber.

Sir Edmund Hillary

9:40 PM NZST

 
Anonymous Anonymous said...

Ladies and gentlemen,

100.

As we celebrate this milestone perhaps we should reflect on the tone and manner of our postings.

And as we move into the future let us do so in the bonds of love, harmony and empathy for our advertising brothers and sisters.

God bless you all.

9:00 AM NZST

 
Anonymous Anonymous said...

I can just imagine him having a heart attack at seeing someone from another party up there. He should shut the fuck up. Everyone up there is taking a massive risk. I doubt anyone would even go up if they thought they might have to carry someone else down.

Sure he climbed a mountain, but that doesn't make him an important New Zealander. We need a real Kiwi hero to comment on this. Anyone know how to get in contact with Olli Olsen?

9:04 AM NZST

 
Anonymous Anonymous said...

6:13 PM

"If Axis students got off this blog, they might do some work and stop slutting around with senior suits."

True

Out of curiosity, are these two students at an agency in Parnell.

9:30 AM NZST

 
Anonymous Anonymous said...

umm, I might be wrong, but isn't this blog about dealing with these copycats? Or shall we continue this degrading trend?

10:01 AM NZST

 
Anonymous Anonymous said...

Dear 4.47 and 6.13, the only difference between our work and yours is that we don't get paid. I apologise if we have made you feel insecure.

Tristan Ogden

11:37 AM NZST

 
Anonymous Anonymous said...

Word Tristan.

12:06 PM NZST

 
Anonymous Anonymous said...

Word to the motherfucker!

12:10 PM NZST

 
Anonymous Anonymous said...

Fujitsu Heat Pumps. Gold

12:15 PM NZST

 
Anonymous Anonymous said...

Anything from L. J. Hooker - Platinum!

12:18 PM NZST

 
Anonymous Anonymous said...

Tristan - try doing some great work that gets noticed and then you might score a job. Don't bleat off to people more senior than you that you're just as good as them. Try being humble, it works wonders.

3:37 PM NZST

 
Anonymous Anonymous said...

It was 4.37 actually.

3:52 PM NZST

 
Anonymous Anonymous said...

10:01 AM


Umm,

Yes you are wrong

Its not degrading if its true

4:46 PM NZST

 
Anonymous Anonymous said...

Fuck off......that is degrading. I have worked with them before and one of them is really fucking good.....a really good writer.

5:25 PM NZST

 
Anonymous Anonymous said...

Hands up if there's one little twat from last year's Axis course who didn't have a trust fund?

Alternatively, hands up if getting one of your rubbish films scripts run didn't go straight to your head?

6:18 PM NZST

 
Anonymous Anonymous said...

Hillary sucks Sherpa cock.

6:37 PM NZST

 
Anonymous Anonymous said...

May I suggest that the moderator screens the comments before they go up on his site. I'm tired of adschool students writing uninformed drivel on this site. Less and less proper creatives are still reading this site - we've mainly all migrated (or are in the process of migrating) onto the campaign brief blog that has a bit more substance.

6:45 PM NZST

 
Anonymous jello Biafra said...

Hey Tristrian, you're doing good stuff.

Rise above. And tell your partner to get a bloody shave.

7:33 PM NZST

 
Anonymous Anonymous said...

That's Tristan who needs a shave actually...

8:12 PM NZST

 
Anonymous Anonymous said...

People without trust funds are inferior.

9:39 AM NZST

 
Anonymous Anonymous said...

Dear 3.37pm, taking cheap shots at juniors isn't humble or even professional. The real seniors are the ones who command and give respect. Why don't you take your own advice instead of being so patronising.

Tristan

10:02 AM NZST

 
Anonymous Anonymous said...

It's hard enough as it is without snide remarks. And yes, we are getting good work out. Why is it, though, that sometimes those further up the foodchain take the credit.

10:15 AM NZST

 
Anonymous Anonymous said...

Auckland's Paris Hilton - you know who you are

10:25 AM NZST

 
Anonymous Anonymous said...

Squawk! Squawk!

10:32 AM NZST

 
Anonymous Anonymous said...

"Auckland's Paris Hilton - you know who you are"

You must be joking, otherwise you are a twat,


LOOKS - NO
IQ - YES

11:28 AM NZST

 
Anonymous Anonymous said...

Lay the gospel on them Tristan. A few indiscretions from a few, um, indiscrete 05 Adschool students shouldn't taint the rep of others more dedicated and considerate.
Hollah.

12:00 PM NZST

 
Anonymous Anonymous said...

Fuck yes 12.
This industry is tough to break into as it is.

12:25 PM NZST

 
Anonymous Anonymous said...

boohoo...
somewhere a junior violin is playing.

2:03 PM NZST

 
Anonymous Anonymous said...

While all you little guys are reading, posting, checking and re-checking this blog a relatively junior creative at another agency has spent all day working on a brief and coming up with an idea that will win quite big overseas next year. Don't worry though, because you will find out about it on the blog in a few months time. So stay right where you are.

2:37 PM NZST

 
Anonymous Anonymous said...

Dear 2:03 & 2:37,
At what stage in your career did you make the conversion into arrogant, smug, assclowns?
Just so i can avoid that.
I'm sure you were in the same place as these juniors once.

Feast on a bouquet of cocks.

2:55 PM NZST

 
Anonymous Anonymous said...

2:55 -

For starters, your first sentence doesn't make any sense. Learn to write corky.

Secondly, yes I was a junior once but I never bitched and moaned like these little turds.

Thirdly, you're a bag of aids.

3:10 PM NZST

 
Anonymous Anonymous said...

Dear 3:10:

you're soooooo annoying...

3:18 PM NZST

 
Anonymous Anonymous said...

I'm so fucking tired of people pointing out spelling and grammar for a quick ego boost.
This is the inernets, if you want perfect sentence structure, read a dictionary, dork.

3:50 PM NZST

 
Anonymous Anonymous said...

All ad students that are bitter and resentful BEFORE they even get a job should just fuck off. It's the humble people that actually get jobs. Arrogant and bitterness is something you acquire over time.

4:00 PM NZST

 
Anonymous Anonymous said...

Cock stick cow wank!

7:15 PM NZST

 
Anonymous Anonymous said...

Hi Tristan,

I've heard a lot about you. No, not on this blog - on the toilet wall. Someone said you had a great big Kauri in your back yard. Nice one mate. You are swesome.

Please keep telling us what you think because we are all really rivetted. Maybe stick a photo up so we can all put something cool on our walls here at Y&R. Oh, whoops, didn't mean to say where I worked...

7:19 PM NZST

 

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