A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, May 31, 2006


Punching well above its weight, New Zealand has sent in a record 418 entries to the Cannes International Advertising Festival, placing it in the Top 20 countries in the world, proving no price is too high to win a coveted Lion.
There are 51 Film entries, 115 in Press, 132 in Outdoor, 26 in Cyber, 40 in Direct, 11 in Radio, 26 in Media and last but not least, 8 in Titanium. New Zealand has a few good chances at Cannes this year, with a couple of Titanium hopefuls (Adidas 'Be the Ball' and perhaps NZ Girl 'Hoax'), and hopefully a Gold Lion or two in other categories.

1. USA............. 3384
2. BRAZIL ......... 2537
3. UK ............. 1959
4. GERMANY ........ 1916
5. SPAIN .......... 1410
6. FRANCE .......... 767
7. INDIA ........... 738
8. SOUTH AFRICA..... 726
9. AUSTRALIA ....... 707
10. CANADA ...........669
11. ARGENTINA ....... 650
12. BELGIUM ......... 575
13. SINGAPORE ....... 574
14. SWEDEN .......... 551
15. JAPAN ........... 507
16. ITALY ........... 497
17. SWITZERLAND ..... 454
18. MEXICO .......... 441
20. NEW ZEALAND ..... 418


Anonymous Anonymous said...

This comment isn't relevant to this thread at all - but well done on the new tone of this blog. I like it. Back patting to whoever spent the hard yards to resurrect this site into what it was meant to be in the first place.

9:14 AM NZST

Anonymous Anonymous said...

I hope some of the new ads do well at Cannes (that were too late for One Show, D&AD and Clio) because so far this year it's been fucking depressing being a Kiwi creative. Unless you're bloody Andy Blood of course.

10:15 AM NZST

Anonymous creative fikker said...

yeah nice new look guys-onya

Howe comes there's no instructions on how to post-do i have to join your club?

If anyone has a D&AD ANNUAL 2005

I am trying to procure one-eme at creativefikker@hotmail.com

How do we post frenchy???


12:41 PM NZST

Anonymous Blog Meister said...

Any thought on any subject can be posted in the Comments of any article. Like here. If applicable, it can be the basis of another article.

1:56 PM NZST

Anonymous Anonymous said...

Hey, maybe the guys at Mojo can help out on this one... this isn't to mock, I'm just genuinely interested as to what 'grape' is that got accepted for D&AD this year. Just curious as I see it's not even made it into finalist status at Axis (unless I'm mistaken).

2:17 PM NZST

Anonymous Anonymous said...

How exactly does entering slightly fewer times than Mexico at Cannes mean we're punching above our weight? Absolutely anyone with a chequebook can enter, so what does the number of entries illustrate - the relative amount of power held by creative directors versus finance directors? So confusing for a Wednesday.

Thinking about it though, perhaps we've introduced an award tier below "mildly commended" or "finalist"... "entrant". As in, "JWT's creative track record includes no fewer than 15 entries in the 2006 Cannes Advertising Festival."

Hmm, doesn't sound half bad, that. A shiny new dollar to the first blogger to use it in a credentials pitch.

7:04 PM NZST

Anonymous Anonymous said...

I agree with 7.04. Anyone who's ever sat on an awards jury will know, just how depressing the general standard of work is. Sadly some people have more money than sense and play the numbers game. Bit like the Lotto, the more tickets you buy, the more chances you have. Personally I think it's sad that agencies spend more on entering creative awards than they do on nurturing young talent. What's even sadder is the fact that creatives support this.

8:09 PM NZST

Anonymous Anonymous said...

Mexico has sent in 441 entries! When you consider the level of poverty in that country, doesn't it make you feel a little ashamed to support an organisation that will make $20 million from entries alone? What price a stroked ego?

8:22 PM NZST


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