A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, May 09, 2006

New vodafone ad

-  Nothing to do with product.
-  Everything to do with the product.

Now talk.

I like it. Anyone got a link please?

34 Comments:

Anonymous Anonymous said...

its great,but it needs more knitting

1:26 PM NZST

 
Anonymous Anonymous said...

yeah, Knitting is so hot right now.
It's kinda cool though.

1:34 PM NZST

 
Anonymous Anonymous said...

I dunno, my breathable polycotton mix with a gossamer thin membrane underlayer seems to be nice and cool, and then hot, all at once.
That's a scam benefit right there.

2:04 PM NZST

 
Anonymous anonymouse said...

I reckon it needs a bit of cross-stitching to brighten it up. Too depressing.

2:43 PM NZST

 
Anonymous knitting used to be cool said...

is that you nathan?

2:53 PM NZST

 
Anonymous Anonymous said...

Congrats for digging yourselves out of retail. Been a while since we've seen a brand ad from vodafone. In fact... I can't remember the last one. Has there ever been one? Anyone?

S

2:54 PM NZST

 
Anonymous Anonymous said...

THis ad was done by BBH London.

Re-voiced for down under I suspect.

3:08 PM NZST

 
Anonymous Anonymous said...

Eeek. I take it all back.

S.

3:22 PM NZST

 
Anonymous Jello Biafra said...

If I view this ad, will I get some of the leftover 2003 Vodafone Warriors tickets?

3:36 PM NZST

 
Anonymous Gavin Larceny said...

3:08, it was Lowe London.
But you could be forgiven for thinking it was the Hegarty Empire, given it is tangential and extremely expensive.
Sometimes I wonder about agencies the size of BBH - do they have tanning beds for all their staffers who never see the sun, or is it so big it has its own micro-climate? Like Biodome without Pauly Shore perhaps.

3:52 PM NZST

 
Anonymous Pauly Shore said...

Bio dome rocks.
"I've got a lovely bunch of coconuts"

3:57 PM NZST

 
Anonymous Anonymous said...

"Pauly Shore is Dead"

You MUST watch this.

3:59 PM NZST

 
Anonymous Anonymous said...

how many more months before Vodaphone moves from Lowe to DDB?

me thinks not many...

4:04 PM NZST

 
Blogger Anonymous #1 said...

This is all very lovely, but where can we see the ad????

4:13 PM NZST

 
Anonymous pauly shore used to be cool said...

watch t.v.

4:17 PM NZST

 
Anonymous knitta please said...

knittaplease.com

4:22 PM NZST

 
Anonymous Anonymous said...

Sorry to get all ad geek on yer arse Gavin Larceny, but check yer facts.

BBH did the TVC, written by Nick Gill and Ewan Paterson. Who work at BBH.

Work at Lowe then, do you?

PS why would Vodafone go to DDB? Is there a rumour? Or are we starting one?

4:51 PM NZST

 
Anonymous Anonymous said...

http://www.passion-pictures.com/
-animation
-vodafone mayfly

need flash and quicktime

5:04 PM NZST

 
Anonymous Glass Houses said...

Doesn't that ad have a website as part of the campaign?
A website where you get to give life to something and put your name on it so you can show your friends?
And doesn't that website look suspiciously like another website for a local Pro Bono?

5:20 PM NZST

 
Anonymous nelson muntz said...

word is that vodafone is up for pitch shortly and DDB have a leg up due to the wrc pr connection.

5:21 PM NZST

 
Anonymous Anonymous said...

Hi My name is Robin, I work at Vodafone. We've been calling DDB for weeks now. No one answers the phone. Is there any one there? We didn't think there was, but who else would lamely plant ddb's name in this post.

5:21 PM NZST

 
Anonymous anonymouse said...

I really dislike the ad when I imagine it with the english v/o. Just another crap nature doco ad.

Good job with the kiwi v/o on it, who was that - Dave Gibson?

5:22 PM NZST

 
Anonymous Anonymous said...

Yes it was. (Dave Gibson)

5:59 PM NZST

 
Anonymous Anonymous said...

do DDB make knitting ads?

8:12 PM NZST

 
Anonymous stopyamoaning said...

No that's Saathci.

9:12 AM NZST

 
Anonymous ican'tspell said...

I mean Saatchi.
I work there and I can't even spell it.

9:14 AM NZST

 
Anonymous Anonymous said...

I made a cross stitch ad once (who hasn't?) - does that count as knitting? Stitching and Knitting are quite close aren't they? Can a girl please confirm - I'm thinking of entering it into the Knitting Category but don't want to get outed as a scamster.

S.

9:18 AM NZST

 
Anonymous Anonymous said...

found ad...
http://www.youtube.com/watch?v=c0gdQ03RbUQ

10:06 AM NZST

 
Anonymous Anonymous said...

9.18am I'm a girl - no wait, let me check under my knickers & top.... yep. Everything's still there. (I've been working on a testosterone-laden client all day).

Cross-stitch is when you carefully put little x's into squares - just like putting together a media schedule, only it's the backing cloth that's getting stitched up and not the client.

Knitting is with two needles and a long bit of wool that you pass over & under the needles to form knots. Sorry, no clever analogy available.

To achieve a really retro feel to your scamster ad, have you considered macrame? It was big in the 70's and involved cleverly twining bits of string together to create pot holders, string leather belts, handbag straps, that sort of thing.

Good luck!

1:33 PM NZST

 
Anonymous Anonymous said...

This constant cross-stitch knitting comedy is funny.

Hang on, no it's not.

2:08 PM NZST

 
Anonymous Anonymous said...

The quality of blogging is a bit low at the mo...hang on all the CDs are judging Axis...I wonder...

2:10 PM NZST

 
Anonymous Anonymous said...

Josh Moore. There, that should liven things up.

11:50 PM NZST

 
Anonymous Anonymous said...

Word is Lowe are looking seriously at Sky.... you heard it here first.

9:31 PM NZST

 
Anonymous Anonymous said...

I wonder if they see any cloud.

4:17 PM NZST

 

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