A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, May 05, 2006

Sticking to their knitting

New from Saatchis with animation by Kaleidoscope. Can't say we've heard of the client before, but very nicely done.



Anonymous Anonymous said...

Great Ad.Does it promote the merits of written communication over the telephonic? Best not tell Saatchi's telecommunication client they are being undermined,'cause they had such a bad week already.

1:33 PM NZST

Anonymous Anonymous said...

I love it.

I want to marry it.

even if it doesn't have the catchy tune.

that's right, even.

And I want to buy the jersey.

5:09 PM NZST

Anonymous Anonymous said...

Gold. Fucking brilliant animation. Fucking funny v.o.

9:59 PM NZST

Anonymous Anonymous said...

Not good.

9:03 AM NZST

Anonymous Anonymous said...

Where's the idea.

10:09 AM NZST

Anonymous Anonymous said...

That is fucking genius.

How the hell did they do that? That looks like a hell of alot of animation.


Yeah Same.

Funny fuckers.

11:52 AM NZST

Anonymous Anonymous said...

The idea is a bit woolly.

2:22 PM NZST

Anonymous Anonymous said...

doesn't quite do it for me. nearly a highly commended

3:56 PM NZST

Anonymous Anonymous said...

Kevin you poor bastard.

I like it.

Beautifully executed

5:24 PM NZST

Anonymous Anonymous said...

Could you point out the funny bit it, I'd like to know when I should have laughted.

6:45 PM NZST

Anonymous Anonymous said...

I'm sorry 6.45 PM. If you didn't find it funny, you are even more tragic than Kevin himself.

1:24 AM NZST

Anonymous Anonymous said...

Great execution of a crap idea.

8:30 AM NZST

Anonymous Anonymous said...

Gold for crafting.

11:07 AM NZST

Anonymous Anonymous said...

It's not funny but it is beautiful. But I think it's suppose to be funny and beautiful.

11:18 AM NZST

Anonymous Anonymous said...

It reminds me of the Walkie Talkie man music video clip.

It's funny and I like it a lot.

6:41 PM NZST

Anonymous Anonymous said...

Never mind that knitted ad. Have you seen the Art & The Sixties ad next to it on that news page? Fucking nice. Len Cheeseman eat your heart out.

8:09 AM NZST

Anonymous 5.09 Friday said...

Got an address on that please 8.09am?


5.09pm Friday.

10:17 AM NZST

Anonymous Anonymous said...

It's on Best Ads in the news section

11:41 AM NZST

Anonymous 5.09 Friday said...

It got buried, found it.

12:23 PM NZST

Anonymous Anonymous said...

would be great for steriogram.

12:46 PM NZST

Anonymous Anonymous said...

It's bloody nice but borrows HEAVILY from the Cheeseman Choose One sedign of a few years ago.


1:12 PM NZST

Anonymous Anonymous said...

Choose one is not Len Cheeseman's 'style'

There are lots of films made by designers that use this technique.

Perhaps the most beautiful is the new clip from Gnarles Barkley.

Check it out - it's fucking amazing.

1:22 PM NZST

Anonymous Anonymous said...

That 60's ad... has that actually aired? The expo's been on for quite a while now - can't say I've seen the ad yet.

2:23 PM NZST

Anonymous 5.09 Friday said...

Can the twats referencing Steriogram shut the fuck up. Yes, it does feature wool, so you do get a pat on your overly large foreheads, however a closer point of reference would be "Hate Something" in terms of a fluent animational story combined with a compelling audio track. However, it is different, and features a different idea. For those of you struggling to understand that idea I might recommend, nah fuck it, you'll never quite get it. Just go back to your "Life Goes On" videos and dreams of mainstreaming.

3:51 PM NZST

Anonymous Nelson Muntz said...

world class. not sure whether it's a sound strategy as apart from adrian mole as fuck all people will actually write to a chick they wanna root but who cares, this is great.

4:12 PM NZST

Anonymous Anonymous said...

Why didn't NZ Post buy it?

5:08 PM NZST

Anonymous Anonymous said...

NZ Post didn't buy it because it's a self indulgent load of arse. Even if Kevin wrote a letter he'd still be that loser in the jumpers.

5:17 PM NZST

Anonymous Anonymous said...

As an impartial observer I thought it was great.
Great looking, nice script, one small thing... the voice artists were a bit shit weren't they..

5:32 PM NZST

Anonymous 5.09 Friday said...

Given the international creative roster I'm sure they're quite conscious of getting the accents right.

That must be how Kiwis sound.

Stink bro.

6:29 PM NZST

Anonymous Telecom said...

Lovely stuff. Why can't they do ads like that for me?

9:37 PM NZST

Anonymous Telecom said...

Wish they'd do ads like that for me...

9:38 PM NZST

Anonymous Anonymous said...

5:17 has a point. It's flawed because even if he did write, she wouldn't have clicked it was the guy from accounts.

But yes, it looks nice, that's about it.

8:54 AM NZST

Anonymous Anonymous said...

Check out campaign brief's blog on this ad. It's a lot nastier than the comments written here. Not sure which thread I agree with more. I do love it, and kudos must go to Kaleidoscope, but it does reek of scammage. Worse than 'bug jeans.'

9:14 AM NZST

Anonymous Anonymous said...

Yeah... whatever happened to "Bug Jeans"? That was truly a low point. I think more people saw the plane 'crash' into the pentagon.

9:48 AM NZST

Anonymous Anonymous said...

Why does it all end on "write her a letter" when the ad is for a bureau of freelance business writers? Is Kevin meant to brief out his letter? What the fuck would they give him back?
Attn: Emma
Ex: Kevin
Re: Root

1:05 PM NZST

Anonymous Anonymous said...

...'cause Saatchi's had this idea lying at the bottom of a draw and wanted to use it before it went mouldy

1:29 PM NZST

Anonymous Anonymous said...

Wow. Bitchfest. Hope it all comes back double. Karmically speaking.

1:30 PM NZST

Anonymous Anonymous said...

They got it made. You didn't. Ha fucking ha. Sour grapes with that?

1:32 PM NZST

Anonymous Anonymous said...

1:32 PM NZST

That ad obviously didnt work for you;you're still writing like a cack-handed wank stain.Er,so YOU wrote the script?

2:25 PM NZST

Anonymous Anonymous said...

Knowing Steve Back he probably took it out of someone else's bottom drawer.

3:59 PM NZST

Anonymous knitting used to be cool said...


4:20 PM NZST

Anonymous Anonymous said...

it came out someone's bottom

7:41 PM NZST

Anonymous Anonymous said...

Nice work by Kaleidescope.

Of course, no matter how may letters the guy writes he wouldn't get a date with that bird because he's a stupid sweater-wearing loser. So....

I does look very, very good though.

10:26 AM NZST

Anonymous 5.09 Friday said...

I bet he get's a better girl.

Who likes his Jersey.

And can quote Revenge of the Nerds.

And doesn't have as many diseases as the syphilitic whore on the other end of the phone.

Then again, maybe his poetic letter styles would woo her, she'd realise his jersey is a charming quirk and she is wasting her life on superficial insecure ad-wanker types who run down anything they don't understand.

People who don't understand the craft that goes into a jersey and dress so similar it becomes a uniform.

Then the syphilitic whore would give him diseases.

I think that's some very good writing, as compelling and crafted as the visuals.

11:17 AM NZST

Anonymous 5.09 Friday said...


11:18 AM NZST

Anonymous Anonymous said...

I think Kevin sounds nice and I would go out with him if he asked me - over the phone OR by writing.

12:27 PM NZST

Anonymous Anonymous said...

12.27 - is that you Paul Catmur?

I know you're desperate but...

2:37 PM NZST


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