Sticking to their knitting
New from Saatchis with animation by Kaleidoscope. Can't say we've heard of the client before, but very nicely done.
http://www.bestadsontv.com/ad_details.php?id=2401
A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com
43 Comments:
Great Ad.Does it promote the merits of written communication over the telephonic? Best not tell Saatchi's telecommunication client they are being undermined,'cause they had such a bad week already.
1:33 pm NZST
I love it.
I want to marry it.
even if it doesn't have the catchy tune.
that's right, even.
And I want to buy the jersey.
5:09 pm NZST
Not good.
9:03 am NZST
Where's the idea.
10:09 am NZST
The idea is a bit woolly.
2:22 pm NZST
doesn't quite do it for me. nearly a highly commended
3:56 pm NZST
Could you point out the funny bit it, I'd like to know when I should have laughted.
6:45 pm NZST
I'm sorry 6.45 PM. If you didn't find it funny, you are even more tragic than Kevin himself.
1:24 am NZST
Great execution of a crap idea.
8:30 am NZST
Gold for crafting.
11:07 am NZST
It's not funny but it is beautiful. But I think it's suppose to be funny and beautiful.
11:18 am NZST
It reminds me of the Walkie Talkie man music video clip.
It's funny and I like it a lot.
6:41 pm NZST
Never mind that knitted ad. Have you seen the Art & The Sixties ad next to it on that news page? Fucking nice. Len Cheeseman eat your heart out.
8:09 am NZST
Got an address on that please 8.09am?
Regards,
5.09pm Friday.
10:17 am NZST
It's on Best Ads in the news section
11:41 am NZST
It got buried, found it.
12:23 pm NZST
would be great for steriogram.
12:46 pm NZST
It's bloody nice but borrows HEAVILY from the Cheeseman Choose One sedign of a few years ago.
http://www.bestadsontv.com/ad_details.php?id=2403
1:12 pm NZST
Choose one is not Len Cheeseman's 'style'
There are lots of films made by designers that use this technique.
Perhaps the most beautiful is the new clip from Gnarles Barkley.
Check it out - it's fucking amazing.
1:22 pm NZST
That 60's ad... has that actually aired? The expo's been on for quite a while now - can't say I've seen the ad yet.
2:23 pm NZST
Can the twats referencing Steriogram shut the fuck up. Yes, it does feature wool, so you do get a pat on your overly large foreheads, however a closer point of reference would be "Hate Something" in terms of a fluent animational story combined with a compelling audio track. However, it is different, and features a different idea. For those of you struggling to understand that idea I might recommend, nah fuck it, you'll never quite get it. Just go back to your "Life Goes On" videos and dreams of mainstreaming.
3:51 pm NZST
world class. not sure whether it's a sound strategy as apart from adrian mole as fuck all people will actually write to a chick they wanna root but who cares, this is great.
4:12 pm NZST
Why didn't NZ Post buy it?
5:08 pm NZST
As an impartial observer I thought it was great.
Great looking, nice script, one small thing... the voice artists were a bit shit weren't they..
5:32 pm NZST
Given the international creative roster I'm sure they're quite conscious of getting the accents right.
That must be how Kiwis sound.
Stink bro.
6:29 pm NZST
Lovely stuff. Why can't they do ads like that for me?
9:37 pm NZST
Wish they'd do ads like that for me...
9:38 pm NZST
5:17 has a point. It's flawed because even if he did write, she wouldn't have clicked it was the guy from accounts.
But yes, it looks nice, that's about it.
8:54 am NZST
Check out campaign brief's blog on this ad. It's a lot nastier than the comments written here. Not sure which thread I agree with more. I do love it, and kudos must go to Kaleidoscope, but it does reek of scammage. Worse than 'bug jeans.'
9:14 am NZST
Yeah... whatever happened to "Bug Jeans"? That was truly a low point. I think more people saw the plane 'crash' into the pentagon.
9:48 am NZST
Why does it all end on "write her a letter" when the ad is for a bureau of freelance business writers? Is Kevin meant to brief out his letter? What the fuck would they give him back?
Attn: Emma
Ex: Kevin
Re: Root
1:05 pm NZST
1:05
...'cause Saatchi's had this idea lying at the bottom of a draw and wanted to use it before it went mouldy
1:29 pm NZST
Wow. Bitchfest. Hope it all comes back double. Karmically speaking.
1:30 pm NZST
They got it made. You didn't. Ha fucking ha. Sour grapes with that?
1:32 pm NZST
1:32 PM NZST
That ad obviously didnt work for you;you're still writing like a cack-handed wank stain.Er,so YOU wrote the script?
2:25 pm NZST
Knowing Steve Back he probably took it out of someone else's bottom drawer.
3:59 pm NZST
knittaplease.com
4:20 pm NZST
it came out someone's bottom
7:41 pm NZST
Nice work by Kaleidescope.
Of course, no matter how may letters the guy writes he wouldn't get a date with that bird because he's a stupid sweater-wearing loser. So....
I does look very, very good though.
10:26 am NZST
I bet he get's a better girl.
Who likes his Jersey.
And can quote Revenge of the Nerds.
And doesn't have as many diseases as the syphilitic whore on the other end of the phone.
Then again, maybe his poetic letter styles would woo her, she'd realise his jersey is a charming quirk and she is wasting her life on superficial insecure ad-wanker types who run down anything they don't understand.
People who don't understand the craft that goes into a jersey and dress so similar it becomes a uniform.
Then the syphilitic whore would give him diseases.
I think that's some very good writing, as compelling and crafted as the visuals.
11:17 am NZST
gets
11:18 am NZST
I think Kevin sounds nice and I would go out with him if he asked me - over the phone OR by writing.
12:27 pm NZST
12.27 - is that you Paul Catmur?
I know you're desperate but...
2:37 pm NZST
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