A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, June 21, 2006

AUSTRALIA/NZ LACKS RADIO SPARK AT CANNES

The only category in Cannes not to score any wins for Australia or New Zealand so far has been the radio category.
Mike Edmonds from Perth shop, Meerkats was on the radio jury and said Australia’s level of entries was “incredibly low”.
“I have heard a few spots back in Australia that would have gotten up at least to the discussion stage,” he said.
He agreed the standards were very high – there were only four out of 1034 spots he heard that he didn’t like – but argued that Australia could have held its own if more campaigns had been entered.
One problem, he believed, was the misunderstanding that many creative in agencies have about entering radio in Cannes.
Edmonds said that every spot is taken in context, with a lot of time taken by jurers to understand the audience, the country and the meaning of the language.
“I can guarantee that every spot is given due consideration and has the full opportunity to be understood in its context,” he said.
Twelve Gold, 12 Silver and 30 Bronze were handed out, with the Grand Prix going to the DDB Chicago for its long-running Bud Light Beer campaign.

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home