A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, July 19, 2006

BARCODES ARE KIDS' STUFF IN SCHOOL


A note from former Saatchi & Saatchi Auckland CD, Andrew Tinning, now ECD of Marketforce in Perth: "You might find this interesting given the controversy over the barcode work at Cannes - was going through my son's Year 8 art folio with him the other day and came across this project he did a couple of terms back - apparently a standard part of the curriculum."
Whoever wrote that brief to the kids as part of their "Problems: Solutions Series" (left), deserves the Titanium. It reads: "The UPC mark is one of the most widely used symbols in the world, appearing on packaged goods, magazines, paperback books and other mass-produced products. Yet this image seen so frequently is often not seen at all. With this in mind, redesign the UPC symbol, making it visible by interpreting it as a personal, political, or social statement. The areas indicated below are to be used for preliminary drawings. When all eight sketches are completed, choose one and execute it as accurately as possible in the larger area."

15 Comments:

Anonymous Anonymous said...

What happened to the Mtv post?

9:16 AM NZST

 
Anonymous nelson muntz said...

so it wasn't an original idea. The japs who did it thought it was and neither they nor the judges had seen tinnings sons art portfolio. let's move the fuck on.

10:07 AM NZST

 
Anonymous Anonymous said...

What happened to the stuff about MTV ads, I'm sure I saw something here the other day where has it gone and why?

10:12 AM NZST

 
Anonymous Anonymous said...

The (totally out-of-touch) advertising agency judges on the Titanium jury should have known that it has been done to death by designers the world over for years. As it was the sole Titanium awarded (and they had a day to spare before announcing it), it was the judges' responsibility to check if it was a truly original idea. As someone has said before, all they had to do was Google 'Barcode Designs'.

10:58 AM NZST

 
Anonymous Anonymous said...

Bro, if you haven't seen Tinnings son's art portfolio you really can't consider yourself to be on the cutting edge of advertising.

11:03 AM NZST

 
Anonymous nelson muntz said...

methinks MTV got pulled b/c of the specualtion about whether adam lance was still cd at lowe hunt. the blog police are watching and someone knows too much

2:31 PM NZST

 
Anonymous Anonymous said...

And more on these bloody barcodes, I just saw Linklaters film 'Scanner Darkly', a live action/animated film, and lo and behold the license plates all done as barcodes in the shape of the USA. Im seeing these fuckers everywhere now

3:56 PM NZST

 
Anonymous Anonymous said...

Re MTV, isn't Adam the Lowe Hunt CD, and Dejan the Creative Group Head?

4:48 PM NZST

 
Anonymous Anonymous said...

I heard Dejan is now the CD. Adam is part time.

11:12 PM NZST

 
Anonymous Anonymous said...

I saw the MTV ads here the other day. When is it launching in NZ anyway?

11:14 PM NZST

 
Anonymous Anonymous said...

I suspect the ads were not meant to be seen yet. There's a media party for it tonight from what I hear.

11:37 PM NZST

 
Anonymous Anonymous said...

The MTV ad is a complete rip. Check out the Prodigy vid 'Baby's got a temper', with the bikini clad chicks milking cows and spreading the milk around the public in small bottles.

9:21 AM NZST

 
Anonymous Anonymous said...

The idea is not about girls in bikini's as far as i can see - it's about the effect the milk has on people. In my opinion it's nothing like the music clip. You're just digging for something to compare it with mate. Get a life bro.

12:48 PM NZST

 
Anonymous Anonymous said...

Hmmmn, so hotshot you think that the Prodigy video suggests nothing about the milk effecting people? How about how it is sold to the public. Themes of drugs running through? Rohipnol/Milk/MTV.

Go to school.

4:41 PM NZST

 
Anonymous Anonymous said...

just saw the video mate. you're drawing a very long bow of similarity there mate - unless you're saying that the prodigy owns cows. The cows are watching prodigy perform on stage. I don't even know what the idea is in that clip. get over it and do some of your own work instead of hacking into others.

2:51 PM NZST

 

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