A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Monday, July 24, 2006

BIG BEN'S NOT A GAY COWBOY




M&C Saatchi has created a series of posters for Big Ben's that are sure to cause a stir around town.

CREDITS
Agency: M&C Saatchi, Auckland
Creative Team: Paul Spelman and Janelle Shearer
Typography: Hayden Doughty @ Cake
Retouching: Andy Salisbury @ Cake

33 Comments:

Anonymous Anonymous said...

oh dear...

6:00 PM NZST

 
Anonymous Anonymous said...

Cool topical ads just in time for the DVD release. Oops, after the DVD release. Why not save them for when it shows as the Colgate Sunday feature? Back page, TV Guide, perfect.

6:16 PM NZST

 
Anonymous John Johns said...

gay. hahaha, lolz!1!

8:38 PM NZST

 
Anonymous Anonymous said...

They've stolen the concept from a prodigy music video!

8:52 PM NZST

 
Anonymous Anonymous said...

i totally agree. a touch to late. well a few months actually.

the ads say to me that big ben pies are not for lemonade sandwiches (gays), great. with a brand name like big ben you would think different.

i can not see these ads selling any more pies, actually i think they will put people off them, the pies that is.

9:51 PM NZST

 
Anonymous Anonymous said...

I reckon they are gay.

10:30 PM NZST

 
Anonymous Anonymous said...

homophobia. sweet.

6:56 AM NZST

 
Anonymous Anonymous said...

Nah.

8:18 AM NZST

 
Anonymous Anonymous said...

What's the logic behind the "lemonade sandwiches" tag?

9:08 AM NZST

 
Anonymous Anonymous said...

Gays in mainstream advertising, women in top jobs. What's happening to this good Christian industry?

9:10 AM NZST

 
Anonymous Anonymous said...

I'd rather be seen stuffing a cowboy in my mouth than one of those maggot filled shit sacks.

Mmmmm mincing cheese.

9:59 AM NZST

 
Anonymous Anonymous said...

maybe we should set up the Axis first gay advertising awards section.

big ben would be a winner and the fag fighters tvc for export gold. the guys on that billboard with there yellow fire truck look like the biggest lemonade sandwiches in NZ (great casting).

i bet that product will be hung out to try within 2yrs.

10:37 AM NZST

 
Anonymous Anonymous said...

9.59, you've inadvertently done a better line for the third execution than the existing one.
'I'd rather eat a pie than a cowboy'.
Brilliant.

11:34 AM NZST

 
Anonymous Anonymous said...

Thanks 11.34 for pushing it a little further. That'll be a dollar.

1:05 PM NZST

 
Anonymous Anonymous said...

Not sure about the brown one. It's more ass erection than art direction.

2:04 PM NZST

 
Anonymous Anonymous said...

Would this make me buy a Big Ben pie?
...
...
...
...
no.

2:54 PM NZST

 
Anonymous Anonymous said...

Why the fuck does "lemonade sandwiches" mean gay?

2:59 PM NZST

 
Anonymous Anonymous said...

What do you mean a touch to late? How does it appearing on the blog show you when it ran?

3:37 PM NZST

 
Anonymous Anonymous said...

I'd rather gobble a pie than a cowboy.

4:01 PM NZST

 
Anonymous Anonymous said...

FYI These were actually done a few months ago, and yeah - it is nice that there are some fresh ads coming out of Big Ben. All puns intended.

4:03 PM NZST

 
Anonymous Anonymous said...

These ads are gay.

4:22 PM NZST

 
Anonymous Anonymous said...

is big ben a cowboy?...perhaps they got mixed up with 'clock'..but hey...homophobic pies are ok...had a lebonese salad once...wonderful...finger licking almost....

5:33 PM NZST

 
Anonymous Anonymous said...

These ads are like soooo last season . . .

8:28 PM NZST

 
Anonymous Mark said...

Let's get some truth in advertising.

'Yes, we're all arse and lips, but not in that way.'

7:39 AM NZST

 
Anonymous Anonymous said...

These ads ran ages ago, while the film was in theatres. For some reason it's taken ages to reach the blog.

9:56 AM NZST

 
Anonymous Anonymous said...

What about,'this is the only meat I eat'

11:55 AM NZST

 
Anonymous anonymouse said...

please explain lemonade sandwich. i can't for the life of me figure it out. it's not some newfangled emo term is it?

this is how far i got:

a lemonade sandwich wold be very soggy and maybe a little bit fizzy if you ate it straight after you'd poured the lemonade on the bread. ummmmm....??? then what??? are homos soggy and a little bit fizzy when you eat them? but then again the lemonade might not be fizzy, like the american lemonade lids sell in lemonade stalls... christ this is killing me...

anyone care to take the ball from here?

1:00 PM NZST

 
Anonymous Anonymous said...

At least Lemonade sandwiches are more original than barcode doodles and... (enter recent award winner here).

10:03 AM NZST

 
Anonymous Anonymous said...

Who the fuck cares when they ran? They're just not funny enough.

5:26 PM NZST

 
Anonymous Anonymous said...

Simple message: Big Ben's coming out with his minced pies.

6:46 AM NZST

 
Anonymous Anonymous said...

The anti-poof pie ads are getting around.

http://www.spareroom.co.nz/2006/07/31/pie-noon/

http://www.worldofwonder.net/

1:15 PM NZST

 
Anonymous Anonymous said...

Big Ben.

I mean, how much gayer can a name be?

3:27 PM NZST

 
Anonymous Anonymous said...

Homophobic ads, and their pies are not even tasty. Trying to be funny? ha ha. Big Ben pies only taste better coming OUT of me!!

7:19 PM NZST

 

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