LOWE LOBBED L'OREAL AS RESULT OF McCANN CLOSURE
L’Oréal New Zealand has announced that brands previously creatively handled by McCann-Erickson Worldgroup, which effectively closed shop at the end of lat year, will officially move to sister Interpublic shop Lowe, effective 1 October 2006. These are:
L’Oréal Paris
Maybelline
Lancôme
Giorgio Armani
Ralph Lauren
Cacharel
Viktor & Rolf
Guy Laroche
Paloma Piccaso
L’Oréal Professionnel
Kérastase
Redken
Matrix
Publicis Mojo will continue to handle all creative advertising on the Garnier brand.
posted by CB at 7/12/2006 07:42:00 am
5 Comments:
Congratulations. There's nothing so exciting as resizing and placing overseas creative.
9:22 am NZST
The fun part is trying to make the German headlines work in English.
"The most efficient facial toner..."
"Wrinkles are unacceptable..."
etc.
1:46 pm NZST
yeah, thats really gonna pick up their game.
2:36 pm NZST
They must be worth it.
10:58 pm NZST
They are known by all who work on t as L'ore-hell.
4:46 pm NZST
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