A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, July 12, 2006

LOWE LOBBED L'OREAL AS RESULT OF McCANN CLOSURE

L’Oréal New Zealand has announced that brands previously creatively handled by McCann-Erickson Worldgroup, which effectively closed shop at the end of lat year, will officially move to sister Interpublic shop Lowe, effective 1 October 2006. These are:

L’Oréal Paris
Maybelline
Lancôme
Giorgio Armani
Ralph Lauren
Cacharel
Viktor & Rolf
Guy Laroche
Paloma Piccaso
L’Oréal Professionnel
Kérastase
Redken
Matrix

Publicis Mojo will continue to handle all creative advertising on the Garnier brand.

5 Comments:

Anonymous Anonymous said...

Congratulations. There's nothing so exciting as resizing and placing overseas creative.

9:22 AM NZST

 
Anonymous anonymouse said...

The fun part is trying to make the German headlines work in English.

"The most efficient facial toner..."
"Wrinkles are unacceptable..."
etc.

1:46 PM NZST

 
Anonymous Anonymous said...

yeah, thats really gonna pick up their game.

2:36 PM NZST

 
Anonymous Anonymous said...

They must be worth it.

10:58 PM NZST

 
Anonymous Anonymous said...

They are known by all who work on t as L'ore-hell.

4:46 PM NZST

 

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