A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, July 11, 2006

NAME CHANGE FOR WHICH AGENCY?


NZCC hears there's a change of name on the cards for the financially challenged Auckland office of one prominent multi-national agency. The name change reflects the emphasis on handling more direct and below the line business in future. As a result it appears a (creative) head will roll in the coming months.

27 Comments:

Anonymous Anonymous said...

excellent. one less brand agency and one more doing mailers, wobblers and other shite, just what this market needs. Lowe?

2:42 PM NZST

 
Anonymous Anonymous said...

Apparently Lowe is dropping an e. Low. Nice.

3:15 PM NZST

 
Anonymous Anonymous said...

i heard wrc is losing the w.

arsey

3:58 PM NZST

 
Anonymous The Moving Finger said...

Jeez, guys, there's no supposition about it. Whacking great article in NBR. Rapp Collins is being resurrected. Hope the creatives are okay.

5:14 PM NZST

 
Anonymous Anonymous said...

that's old news chief. splitting into WOW and rapp collins

5:24 PM NZST

 
Anonymous Anonymous said...

I heard DDB were dropping a D and concentrating on sinking more piss.

7:06 PM NZST

 
Anonymous Anonymous said...

I heard NZ Creative Circle was losing the Creative.
No wait, it never had it in the first place. It was always meant to be NZ Destructive Circle, right?

9:11 PM NZST

 
Anonymous Anonymous said...

Word is it's not Lowe.

10:56 PM NZST

 
Blogger nzcreativecircle said...

Wrong, everyone. Keep guessing. Gee, there's even a clue in this posting.

2:42 AM NZST

 
Anonymous Anonymous said...

Grey. Hywell.

Move on.

9:33 AM NZST

 
Anonymous Anonymous said...

Gee I wonder what colour that panel is on the posting...wakey wakey!

9:52 AM NZST

 
Anonymous Anonymous said...

How about Grey becoming G2?

11:40 AM NZST

 
Anonymous Anonymous said...

5:24 - what will each faction do?

11:44 AM NZST

 
Anonymous Anonymous said...

Well if you know, why not come out and say it instead of playing The Riddler? Huh? Everyone knows he was the nerdiest arch-nemesis Mighty Batman ever faced.
Batman is guru and ©wns you.
†otally.
He tºld me.
He knows.
Chuck Norris told him.
lollicopters ma§§ive!
Anyway,
The kids are @!! ®ight!!
Who?
Best of luck,
enjoying the game,
your friend,
Robbin'

11:58 AM NZST

 
Anonymous Anonymous said...

Jeez guys it's WRC obviously since DDB's new direct wing is coming in.

12:22 PM NZST

 
Anonymous Anonymous said...

Grey

dun dun dunnnn

12:44 PM NZST

 
Anonymous Anonymous said...

if it is grey hywel won't struggle to find another big gig.

1:01 PM NZST

 
Blogger nzcreativecircle said...

Well done 9:33 (and 11:40 for getting the name right). And yes 1:01, Hywel will be OK, he has a few months to sort something else out.

1:09 PM NZST

 
Anonymous Anonymous said...

Perpection and rumour is a very interesting thing. It is Grey, there is a worldwide rebranding thing happening with BTL Grey divisions rebranding as G2 and as for Hywel going - if Grey is moving into the BTL space - this wouldn't be Hywels gig anyway. Doubt they are in financial poo - they have some big brands as clients.

1:13 PM NZST

 
Anonymous ClassicCopyComedian06 said...

Well thats taken the fun out of speculation.
Can you please be a bit more obtuse next time?
I was hoping to rearrange letters in the names of many agencies to make many funny jokes.

1:50 PM NZST

 
Anonymous Anonymous said...

When are people going to wake up and realise that it is spelt Hywell. He won't have any trouble getting another job.

9:05 AM NZST

 
Anonymous Anonymous said...

This from Fastline: Grey Worldwide account director Sarah Norrie, who’s been running the shop for the past three months since the departure of Peter Darroch, has been formally appointed general manager. She told Fastline the agency has been restructured and is planning a relaunch “with new capabilities” next month. We’ll keep you posted.

9:22 AM NZST

 
Anonymous Anonymous said...

On another note, heard that Saatchi's is renovating an entire factory space simply to use for a one-off party; said party costing half a million apparently!
There you go clients that's where your money goes.

Envious small-agency worker.

3:15 PM NZST

 
Anonymous Anonymous said...

Fuck me - an entire factory. I hope you are right, because I love a good hootenanny.

10:49 AM NZST

 
Anonymous Anonymous said...

Makes good sense: Work in a sweat shop. Paarty in a factory

1:51 PM NZST

 
Anonymous Anonymous said...

Saatchi are dropping an 'a' to become more emotionally connected to the world...Kevin Roberts has a book out soon on the subject of dropping letters, changing them around and so forth..cant wait myself.

11:39 AM NZST

 
Anonymous Anonymous said...

cannot wait for G2..F7...G2G..whatever the fuck it is to start the engine and show us the juice....man o man just love those btl places with slick names and slicker chicks in top jobs...who needs saaatchi, et al? we have G2

4:25 PM NZST

 

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