A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, July 26, 2006

TUTSSEL TO JUDGE AWARD


Mark Tutssel, Worldwide Chief Creative Officer of Leo Burnett, will chair the TV and Cinema jury of AWARD this year, which will take place in Sydney in early October. AWARD will be confirming a second high profile international guest judge shortly.
“We have made concerted efforts to get the top talent from Australia, New Zealand and Asia and to spread them around the various juries”, says Chairman of Judges Paul Catmur, Executive Creative Director DDB New Zealand.
Of particular interest is the ‘None of the Above’ jury, which this year will also judge Mixed Media. None of the Above is defined as ‘Not a traditional media idea, not an innovative media idea, not a media idea at all. Just an idea.’
Says Catmur: “In this way we hope to circumvent the problems involving the Titanium juries in Cannes who have been responsible for some curious decisions since the concept was introduced. This jury will be heavily weighted with a number of CDs and will be the equal if not surpass the TV and Print juries in terms of experience and talent. In this way, AWARD wants to recognise the thinking that sets new benchmarks for the way we do our work as well as the beautifully crafted advertisements that are rarely seen outside AWARD books.”
Previously the print panel has judged None of the Above, whilst the television panel has judged Mixed Media.
AWARD Call for Entry is closing soon, with television submissions due by the end of the week and print due 4th August.
For Call for Entry information please visit www.awardonline-cfe.com or telephone AWARD on 02 8297 3877.

10 Comments:

Anonymous Anonymous said...

can someone please comment on this article...

3:39 PM NZST

 
Anonymous Anonymous said...

OK.

Lets hope they judge better than Axis.

4:51 PM NZST

 
Anonymous Anonymous said...

Nice jacket, toots.

5:42 PM NZST

 
Anonymous Anonymous said...

Who did the hyundai santa fe ad with the kids? I love it, my mum rung me to tell me about it and my dad asked me about it. It will be New Zealand's top ad in AdMedia for sure. I'm sure people on here will mock it, the public won't.

10:48 PM NZST

 
Anonymous Anonymous said...

hyundai was done by Assignment...the boys ex Saatchi...Cullinane, Hall et al.
Brillaint ad.
Hear it cost a bit...as in $600K but worth every dollar...
Pissed me off...wish I'd done it...

11:56 AM NZST

 
Anonymous Anonymous said...

the next generation of cars/phones/internet....."hmmm I know,what about generation as in kids, so we show kids doing adult stuff. brilliant let's got to cibo"

12:45 PM NZST

 
Anonymous Anonymous said...

Assignment and Tony Williams

12:50 PM NZST

 
Anonymous Anonymous said...

Hyundai Santa Fe? Hell, if that's what passes for a good ad these days then I'm retiring. It's a cute enough spot but could it be any more similar to the T3G stuff? Even the tagline is the same for pete's sake, something about 'the next generation'. Of course the public love it, but surely there's a disservice to the client when all these ads start to look the same. Who on earth can tell the difference after a while?

I'll tell you who's the winner in all this: wannabe child stars. These kids won't need to wait for Santa to buy them that 10 speed.

2:16 PM NZST

 
Anonymous Anonymous said...

Change of subject:

The new Toyota NZ TVCs - Everyday parenting??????
What's that all about?
There's a limit to 'brand stretch' and I reckon they've well and truly snapped their undie elastic with this campaign.
Who do Toyota think they are to be running ads giving parenting tips to 'Everyday Kiwis'?
Maybe I'm out of touch and missing something.

Please discuss

Also Mr / Ms / Miss Moderator. How do we start a new post in this blog?

8:46 PM NZST

 
Anonymous Anonymous said...

Nice jacket.

9:49 AM NZST

 

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