BBDO WINS $100m+ FONTERRA

Although not yet confirmed, NZCC hears that BBDO has won the entire creative and media for all brands in the Fonterra stable within the Asia, Australia and NZ region. Fonterra Brands currently has more than 100 active brand names, valued at almost $US700m, including Mainland, Bega, Western Star, Peters, Connoisseur and Anlene.
NZCC hears it was a close run race against Y&R, which originally were considered rank outsiders at the start of this long and winding pitch. One source says the close ties between Fonterra and Clemenger in New Zealand was probably the clincher. Peter Biggs, the new head of Clems Melbourne, had already secured the Fonterra Mainland account last year for the NZ office when he was MD of Clems Wellington.
Fonterra is New Zealand's largest dairy company. As a cooperative company, Fonterra is owned by approximately twelve thousand individual farmers throughout the country and it is the fifth largest dairy company in the world.