A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, August 24, 2006


Clemenger BBDO Wellington has hired one of Australasia’s top creative teams, John Plimmer and Chris Bleackley.
Plimmer has been ranked Australasia’s number one creative on Campaign Brief’s Australasian league tables in the past and Bleackley has been regularly in the top ten.
For the past two years Plimmer and Bleackley have been freelancing out of Wellington creative collective Cake. Prior to that, they were at Saatchi & Saatchi Wellington, where Plimmer was Executive Creative Director responsible for both Wellington and Auckland offices.
The pair have show reels containing some all time classic Kiwi ads. Plimmer’s includes Toyota 'Bugger', Bleackley’s includes the iconic Annie Leibowitz poster for Wellington’s City Gallery.
Working as a team, the duo were responsible for winning Australsia’s largest pitch, the $40 million Westpac account. Their work currently running includes the popular Bugger sequel 'Bulls' (a.k.a. Sheep Shagger), and the Maggi talking vege campaign.
Both Plimmer and Bleackley have won numerous awards in all the major shows around the world, including Cannes, One Show and D&AD. But both agree that the most satisfying awards to win are the “People’s Choice Awards” – where the public rank the ads that have moved them most.
Plimmer and Bleackley say they had offers from a number of big agencies, but chose Clemenger BBDO Wellington because they wanted to work with CEO/ECD Philip Andrew (aka Duster).
Chris Bleackley said: “Freelancing for a couple of years has been a bit like window shopping. We’ve seen inside a lot of agencies and they’re all good. They’ve all got great, creative people. We just thought what Duster was doing was most interesting.”
John Plimmer said: “It’s rare to have a creative running an agency. Duster knows what it takes to do great work and he’s creating an agency with a total focus on creating outstanding ideas. We wanted to be part of what he’s building.”
Says Clems Wellington CEO and ECD, Philip (Duster) Andrew: “It will be brilliant having another team with John and Chris’s talent in the agency. They’ll add another dimension to an already talented line up.”


Anonymous Anonymous said...

Easily the best creative team in NZ. And one of then is even from here. Good c*#&ts too boot.

9:29 am NZST

Anonymous Anonymous said...

How times change. There was a time not long ago when Saatchi Wellington used to slag off Clemenger at every opportunity.

10:57 am NZST

Anonymous Anonymous said...

They won a Gold Otter. I love them.

Love Leighton

10:58 am NZST

Anonymous Anonymous said...

The bulls ads are absolute balderdash. Not only is the follow-up concept a big creative no brainier of a cliché, it also reveals a big gap in the ability of New Zealand agencies to generate any worthwhile TVC sequels in this country. Can anyone think of any recent examples where an ad sequel has delivered?

Having said that I am an admirer of the duo and Clemenger BBDO sounds like a good move for them. Who can blame them? How can I get a job there?

2:19 pm NZST

Anonymous Anonymous said...

Well that was spiteful.

The bulls ad has the crippling affliction of being popular with the general public, rather than the same old select group of CDs on a gong show judging panel.

Who cares about ad sequels anyway? And why pick on NZ about it?

4:44 pm NZST

Anonymous Anonymous said...

Top guys deserve the best. Congrats boys...

11:12 am NZST

Anonymous Anonymous said...

2.19PM - are you confusing Toyota with Vero?

11:50 am NZST

Anonymous Anonymous said...

Nice work. Expect to see Plim and Chris battle Toby for the top campaign brief spot in a few years. Didn't Plim used to be Duster's partner back in the day?

1:55 pm NZST

Anonymous Anonymous said...

Haven't read any stories about people bailing out of Saatchis in Auckland...at least 5, possibly 7 in the past few weeks...

2:55 pm NZST

Anonymous Anonymous said...

What has Duster done to deserve his title?

4:14 pm NZST

Anonymous Anonymous said...

I heard from a reliable source that when Duster took over from the legendary Chris Martin as the new CD, there wasn't a single gong in his possession. Conversely (and perversely) Chris and Hugh Walsh's shelves were creaking under the strain of heavy metal.

9:32 am NZST

Anonymous Anonymous said...

C'mon, Duster's a good bloke. Winning awards isn't everything - helping people to win them has it's merit.

1:06 pm NZST

Anonymous Anonymous said...

What's up in Wellington? I just heard from the second person that Duster is opening an office in Auckland.

2:01 pm NZST

Anonymous Anonymous said...

I herd it from a reliable source that he won a lucky dip at the easter show this year.

2:19 pm NZST

Anonymous Anonymous said...

lots of unhappy people at saatchis, if you're not in the A team you might as well not be in the buliding, great culture they've created.

3:58 pm NZST

Anonymous Anonymous said...

Let's face facts, Saatchis Wellington under Kim and Gavin rocked and the new Saatchis NZ under Mike sucks. It's a scam machine and does average work for the big clients. Much like Saatchis Sydney.

5:05 pm NZST

Anonymous Anonymous said...


5:18 pm NZST

Anonymous Anonymous said...

Saatchi Auckland

Get out while you still can

8:43 pm NZST

Anonymous Anonymous said...

real estate bloke says duster was looking at office space in parnell

10:18 pm NZST

Anonymous Anonymous said...

Dear 2:01 and 10:18, why the fuck would Clemenger BBDO open an office in Auckland when they already have one in the shape of Colenso BBDO? What a dumb rumour.

11:24 am NZST

Anonymous Anonymous said...

I've noticed that all the people leaving Saatchis Auckland (all two of them) are the really shit ones


keeping it real

9:56 am NZST

Anonymous Anonymous said...

People leaving agencies? That doesn't sound very advertising to me.

11:20 am NZST

Anonymous Anonymous said...

I’ve heard that senior creatives at Saatchi Auckland who are insecure about their own talent have a tendency to milk desperate, passionate juniors trying to break into the industry of their ideas, and then claim all the credit once the ads are made.

This sort of behaviour is unacceptable and simply disgusting.

But hey, that’s the Saatchi Auckland for you.


keeping it totally real

11:22 am NZST

Anonymous Anonymous said...

Oh please. That's just bullshit.

12:56 pm NZST

Anonymous Anonymous said...

I hear Steve Back is changing his name to Steve Hack.

1:11 pm NZST

Anonymous Anonymous said...

Mr. Blogmaster - so it's alright to call Steve Back a hack but not Duster...

You must really love that guy... intimately.

3:34 pm NZST

Anonymous Anonymous said...

11.22 - that's a pile of cock and you know it. Everyone who does good stuff there gets credit. If you're any good you'll thrive. Don't be naive.

10:59 pm NZST

Anonymous Anonymous said...

10:59 is right, you only have to look at the credits for Saatchi's ads to know that there's lots of opportunities to get involved.

9:20 am NZST

Anonymous Anonymous said...

speaking of Saatchi creative, who the fuck is responsible for the Hallensteins tvc, with the guy walking down the street. Talk about embarrassing.

12:08 pm NZST


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