ELLISON APPOINTMENT FOR DDB SIGNALS RETAIL DRIVE

One of New Zealand’s top retail advertising specialists, Kim Ellison, has joined DDB in the newly created position of Creative Director of Retail as the group moves up a gear on the retail scene.
Ellison moves from Ogilvy where she was Retail Creative Director for the past four years, following a 20 year career in advertising on both sides of the Tasman.
Paul Catmur, DDB Executive Creative Director says Ellison’s appointment reflects the importance the agency places on strong retail creative:” Kim is recognized as one of the most experienced and creative retail talents in the country. She’s an important hire for DDB. Retail creative work demands as much focus on big ideas as any other industry category.
“Kim brings an expertise that will make DDB one of the best agencies in the country for retail accounts. Needless to say, our retail clients and our larger creative team are delighted.”
Ellison will take up her role in early September, rejoining DDB after a 10 year absence. Says Ellison: It’s a fantastic time to be joining DDB - again! The company’s commitment to doing great retail work, it’s determination to expand this sector and continuing dedication to doing talked-about creative for each and every client, makes my decision to join a timely one. That, combined with the integrated philosophy of the entire DDB Group will certainly make us the name to watch in the retail arena.”
Ellison's career spans agencies including Saatchi & Saatchi, George Patterson, HKM, Grey, and DDB. Since 1998, she has worked as a creative director and for the past five years, specialised in retail brand work.
DDB has just won Warehouse Stationery as its latest retail advertising client, joining the retail stable within the agency of The Warehouse, McDonalds and Exxon Mobil.