A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, August 08, 2006


One of New Zealand’s top retail advertising specialists, Kim Ellison, has joined DDB in the newly created position of Creative Director of Retail as the group moves up a gear on the retail scene.
Ellison moves from Ogilvy where she was Retail Creative Director for the past four years, following a 20 year career in advertising on both sides of the Tasman.
Paul Catmur, DDB Executive Creative Director says Ellison’s appointment reflects the importance the agency places on strong retail creative:” Kim is recognized as one of the most experienced and creative retail talents in the country. She’s an important hire for DDB. Retail creative work demands as much focus on big ideas as any other industry category.
“Kim brings an expertise that will make DDB one of the best agencies in the country for retail accounts. Needless to say, our retail clients and our larger creative team are delighted.”
Ellison will take up her role in early September, rejoining DDB after a 10 year absence. Says Ellison: It’s a fantastic time to be joining DDB - again! The company’s commitment to doing great retail work, it’s determination to expand this sector and continuing dedication to doing talked-about creative for each and every client, makes my decision to join a timely one. That, combined with the integrated philosophy of the entire DDB Group will certainly make us the name to watch in the retail arena.”
Ellison's career spans agencies including Saatchi & Saatchi, George Patterson, HKM, Grey, and DDB. Since 1998, she has worked as a creative director and for the past five years, specialised in retail brand work.
DDB has just won Warehouse Stationery as its latest retail advertising client, joining the retail stable within the agency of The Warehouse, McDonalds and Exxon Mobil.


Anonymous Jello Biafra said...

Well done Kim.

Kim was awarded the Adwanker of the Month Award not very long ago.

In lieu of an acceptance speech, she bought the entire Adwanker Division lunch.

But, what with her new position, she'll be too busy to attend the next Adwanker meeting.

As such, I wish to nominate Kim for the next month's Adwanker of the Month Award.

Well done Kim.

6:52 pm NZST

Anonymous Anonymous said...

Warehouse Stationery? Christ, I can see why Catmur is excited, he's got someone to pass the work off to.

People who brought biro pens at 99¢, also brought 2 tipex for the price of 1 because they writ the wrong word. Those people then made so many mistakes they brought a Trinitron 2000 computer with cd and keyboard for $999.99.

That should keep you going till she starts in September.

Please send cheque to the usual address.

8:35 pm NZST

Anonymous anonymouse said...

Congrats Kim,

I wholeheartedly agree with my man Jello. You get to keep the illustrious AdWanker trophy again for a deft move like that. You're looking good for the Grande Wanker award too.

ps. The sharpie just glues back into place...

9:33 am NZST


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