GUYS CAN'T GET ENOUGH OF SUPERCHEAP AUTOS

IdeaWorks Brisbane has created its first major trans Tasman campaign for client Supercheap Auto.
The campaign, created by Robin Feiner an Ryan Fallowfield from IdeaWorks Sydney, is built around the irresistibility of Supercheap Auto’s huge range and great prices, introducing the theme line “you just can’t get enough of Supercheap Auto.”
In the first commercial, a man’s shed explodes under the weight of his purchases, and in the second, another customer sends his son home from the store in a taxi because there isn’t enough room left in his car.
Supercheap Auto Marketing Manager, Andy Salmons, said the campaign was an important step forward for the brand: “Traditionally we have been heavily price-focussed. This campaign extends that communication to include our range and value messages in a way that will lift the quality perceptions of the brand as well,” Salmons said.
IdeaWorks has also been working with Supercheap Auto to update its logo and print material, as well as redesigning a number of their stores.

CREDITS:
Writer: Robin Feiner
Head of Art: Ryan Fallowfield
Creative Director: Jono McCauley
Agency Producer: Norma Johns
Production Company: Prodigy
Director: Tim Bullock
Producer: Suzanne Mallos
DoP: Bob Humphreys