A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Saturday, August 05, 2006

LIFE'S A PITCH: AGENCY.COM TRY TO GO VIRAL PITCHING SUBWAY ACCOUNT


Agency.com in the US, as part of a pitch to land the interactive portion of the Subway account, made a 9-minute video of . . . well, Agency.com trying to pitch the Subway account. Just as no one needs to see how the sausage is made, no one needs to see a pitch (even a dramatized one). Or do they? It's been panned by most ad critics, but what do you think?

15 Comments:

Anonymous Anonymous said...

Genius.

1:44 PM NZST

 
Blogger darryl parsons said...

I thought this was the most brilliant piss-take I had ever seen, the acting and the characterisations were perfect. I even thought they might have taken it a bit far by pretending to work for someplace called Agency.com – too much of a giveaway.
So when I actually found out that Agency.com is legit and that this viral is legit as well I was gobsmacked. It’s no wonder so many people in America though The Office was a reality TV series.

Hell, even writing this now part of me can’t quite believe this is actually real. Wow.

2:39 PM NZST

 
Anonymous Anonymous said...

Great idea. Like the Office, except even more cringy. Fascinating look inside a big USA agency.

4:04 PM NZST

 
Anonymous Anonymous said...

Poorer than Suzanne Paul.

12:50 PM NZST

 
Anonymous Anonymous said...

Just like bird flu, this viral won't spread.

12:53 PM NZST

 
Anonymous anonymouse said...

Oh ... my ... god ...

It's got it all right down to the stealing of ideas from ad school students. It reminded me of the people who "come up with advertising ideas" on The Apprentice...

9:45 AM NZST

 
Anonymous Anonymous said...

How did they get that last bit of them uploading the video on to the video they just uploaded?

10:06 AM NZST

 
Anonymous Anonymous said...

Zinger.

10:38 AM NZST

 
Anonymous Anonymous said...

boring.

2:29 PM NZST

 
Anonymous Anonymous said...

O'Sullivan. corner office. now.

3:21 PM NZST

 
Anonymous Steve Back said...

When we roll, we roll big.

9:51 PM NZST

 
Anonymous Anonymous said...

A copywriter told me I'm like a cross between Grace Kelly and Rodney Dangerfield. I hope her husband beats her.

11:51 AM NZST

 
Anonymous Anonymous said...

The essential ingredient for a piss-take is funny. This is just sad. And it's not sad enough to be funny either.
Here's the readers digest version... http://www.youtube.com/watch?v=cE0SsmAWI5k&mode=related&search=

It's not funny either, but at least it'll only be 58 seconds you'll never recover instead of 9 fucking boring minutes waiting for something funny.

1:44 PM NZST

 
Anonymous Anonymous said...

a tribute to all those who think inside agencies is nothing...this demonstrates the nothingness with brilliance....and I liked the unshaven look too....very 80's....nice job

12:07 PM NZST

 
Anonymous Anonymous said...

a perfect example of why advertising is such a shit industry

2:09 PM NZST

 

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