A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, August 29, 2006


Matt Kemsley, the highly acclaimed and awarded BBH London creative, is joining Whybin TBWA, Sydney as deputy CD at the beginning of October.
Kemsley got his first break at BBH in 1989, where he became Head of Type two years later, where he worked on some of their most famous campaigns including Levis, Audi, Haagen Daz and Boddingtons.
Kemsley is no stranger to the corridors of Whybin TBWA. After a brief stint at The Campaign Palace in Auckland, he became a founding member of Whybin TBWA Auckland in 1996, taking over the reins of Creative Director in 1998.
During his tenure, he produced work across all of their accounts, including Nike, TVNZ, The Auckland Warriors, The New Zealand Herald and of course, his famous ASB campaign, featuring 'Ira Goldstein', which is still running today.
In 2000, Kemsley returned to the UK and to BBH, joining the board and becoming Head of Design. Over the past six years, he has written and art directed many campaigns including those for Lynx Pulse, Vodaphone, Robinsons Juices, Smirnoff and Castlmaine XXXX.
He arrives hot footed from Sao Paulo, where he has just completed shooting a global campaign for the launch of the new Lynx Axe fragrance.
Kemsley takes up his role as Deputy CD at the beginning of October. Says Kemsley: "I'm joining or rather rejoining Whybins at a really exciting time, the new management team really seem to be getting some momentum happening and I'm thrilled to be part of their vision of the future. As well as that, they have a client list most agencies would kill for and I can't wait to roll my sleeves up and get on with job."
Says Sydney CD Garry Horner: "You've only got to thumb through any D&AD annual over the last 10 years to appreciate Matt's ability. That and the fact he's a really great bloke means that everyone here is really looking forward to his arrival."
Scott Whybin, Chairman and ECD added: "I think the world of Matt Kemsley. I worked with him as my Art Director on the original ASB campaign in NZ, so I know first hand his talents. He's the real deal. 8 Years BBH, 7 Years Whybin TBWA, 6 Years BBH. And now back to us again. Our Sydney office couldn't have anyone better, he's world class. And as a Deputy CD to Garry Horner, it's what I've always wanted in Sydney."


Anonymous Jello Biafra said...

It takes approx 1.34 beers to get Matt drunk.

9:44 AM NZST

Anonymous Anonymous said...


Now back to work.

10:08 AM NZST

Anonymous Anonymous said...

I used to know Matt's old man Peter in London many years ago. He was a top bloke.

His print production company was called PFK, and one day I asked Peter what the F stood for. He said it stood for 'fucking', on account of his nickname: he had tendency towards colourful language.

2:04 PM NZST


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