A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, August 22, 2006


Ad legend Neil French is behind the World Press Awards, which are now accepting entries. The clip is a little viral film that is part of the site and the raison d'etre for the awards themselves... plus, French says, it contains the best piece of advice he has ever given.
The awards will be judged in Singapore and French has already lined up a dynamite judging panel, comprising five of the biggest creative names in the world.
Don’t miss the next issue of Campaign Brief for a detailed interview with French on the awards, but in the meantime go to www.worldpressawards.com for more information.


Anonymous Anonymous said...

Who is Neil French? Who gives a flying f***? This is a death rattle if there ever was one.

The only interesting thing about the 'World Press Awards' will be the chance to count the number of female Creative Directors listed.

8:44 pm NZST

Anonymous Anonymous said...

Blasphemer! And that coming from someone who writes fuck, f***.

8:59 am NZST

Anonymous Anonymous said...

Good advice, Frenchie. If only every creative and CD applied it to themselves. There are too many 'first thought' ideas out there that, quite frankly, could have been done by the client. Our job is to push the boundaries so that our ideas are so far ahead of what your average client could possibly think of, that we are indispensable. If we don't, expect more clients to bring their advertising in-house.

11:20 am NZST

Anonymous Anonymous said...

You know the advantage the first two guys who have "contributed" to this blog have? They are blissful. Really. Ignorant... but blissful. Either that, or they are Art Directors.

Trashing Neil French is like eating Vindaloo... you'll enjoy it at first... but come time to deliver your arses will be on fire.

Even if you guys do want to trash Mr. French, please do it in the privacy of your own mind (yes, yes I understand that it is a hypothetical scenario) but never-the-less, give it a try. Then once you think that's the best trash you've ever come up with about him, flush your head down the toilet. Then you can start all over again.

For those who are still interested in seeing more work that has been done by Neil French check out his website www.neilfrench.com

11:33 am NZST

Anonymous Anonymous said...

once, in wellington, years ago, i made a joke that really cracked neil french up.
that felt pretty good.

11:06 pm NZST

Anonymous The Moving Finger said...

11.06. Is that you Bruce?

12:07 pm NZST

Anonymous Anonymous said...

For all his 'British sodomiser exiled to the colonies'
lubriciousness, Neil French is still a very sage,
plain-speaking, brilliant writer.
And if anyone understands good press advertising, he does.
All things considered, we'd be advised to flag the caxtons and send our entries to Neil.

Sorry about that.

1:17 pm NZST


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