A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Saturday, August 12, 2006

STRONG SHOWING FOR DDB, SAATCHI AT CAXTON SHORTLIST STAGE


Judging of the 2006 Caxton Awards has been completed resulting in 69 finalists, 25 category winners and The Quinlivan Black awarded. The awards, now in their 32nd year, were created by the major metropolitan newspapers to honour and reward Australia’s best newspaper advertising for the year. This year, for the first time ever, entries were invited from New Zealand.
The judging panel:
Paul Catmur, DDB NZ – Chairman of Judges
Shaun Branagan, Netx
June Laffey
Adam Hunt, BWM
Dennis Koutoulogenis, BMF
Rob Martin-Murphy, The Furnace
Christian Finucane, 12:20
Winners will be announced at the 2006 Caxton Seminar Weekend to be held for the first time at the Millbrook Resort in Queenstown, New Zealand from September 22 –24. Places are filling fast and bookings close August 10. Be sure to guarantee your place at Caxton 2006 as numbers are strictly limited. For further information on the Caxton Weekend Awards Seminar, please contact Alice Harrington at Two de Force, 61 2 92818788 or email alice@twodeforce.com.au

AGENCY LEAGUE TABLE
Saatchi & Saatchi Sydney - 10
DDB Auckland - 9
Saatchi & Saatchi Auckland - 7
M&C Saatchi Sydney - 5
Marketforce Perth - 4
12:20 Sydney - 4
Leo Burnett Melbourne - 4
Clemenger Harvey Edge Melbourne - 4
George Patterson Y&R Melbourne - 3
The Brand Agency Perth - 2
303 Advertising Perth - 2
Whybin TBWA Melbourne - 1
McCann Erickson Brisbane - 1
Lowe Hunt Sydney - 1
Belgiovane Williams Mackay Sydney - 1
Three Drunk Monkeys Sydney - 1
Cummins & Partners Melbourne - 1
Publicis Mojo Melbourne - 1
JWT Auckland - 1
RARE creativethinking - 1
Clemenger BBDO Sydney - 1
DDB Sydney - 1
The Furnace Sydney - 1
Clemenger BBDO Auckland - 1
Clemenger BBDO Wellington - 1


AUTOMOTIVE

Genuine Parts
DDB New Zealand
Volkswagon

Arctic
Saatchi & Saatchi Sydney
Toyota

Ocean
Saatchi & Saatchi Sydney
Toyota

Aussie
Saatchi & Saatchi Sydney
Toyota

Picasso
Clemenger Harvey Edge Melbourne
Mazda

BANKING, INSURANCE & FINANCIAL SERVICES

Tie
12:20 Sydney
Insure Simply

Spear
12:20 Sydney
Insure Simply

Jump
12:20 Sydney
Insure Simply

CHARITY & COMMUNITY SERVICE

Cancer Smoking
Marketforce Perth
The Cancer council

Shark Fin
DDB New Zealand
Coastguard

Diggers
Clemenger BBDO Sydney
Eternal Flame Foundation

Balloons
M&C Saatchi Sydney
The Asthma Foundation of Victoria

Legs
The Furnace Sydney
International Campaign to Ban Landmines

Uluru
DDB Sydney
Clean Up Australia

CONSUMER DURABLES

Viera Horse
Clemenger BBDO Wellington
Panasonic New Zealand

BOSE- Noise Reduction Headphones (screaming)
Saatchi & Saatchi Auckland
BOSE

BOSE- Noise Reduction Headphones (barking)
Saatchi & Saatchi Auckland
BOSE

BOSE- Noise Reduction Headphones (roaring)
Saatchi & Saatchi Auckland
BOSE

CORPORATE, GOVERNMENT, PUBLIC SERVICE

Car Park
Saatchi & Saatchi Sydney
Toyota

Dab
The Brand Agency Perth
The Water Corporation

Playbrick
RARE creativethinking
St John Ambulance

Lotto Wallet
Marketforce Perth
LotteryWest

DRINKS (ALCOHOLIC & NON-ALCOHOLIC)

Groundwork- Shipping
M&C Saatchi Auckland
DB Breweries Ltd

Groundwork- Dishes
M&C Saatchi Auckland
DB Breweries Ltd

Groundwork- Guitar
M&C Saatchi Auckland
DB Breweries Ltd

FASHION, CLOTHING & ACESSORIES, COSMETICS
TOILETRIES & HEALTH CARE

Stilletos
303 Advertising Perth
The Betts Group Pty Ltd

Sell By Date
Clemenger Harvey Edge Melbourne
Bakers Delight

TV2- Legally Blonde
Saatchi & Saatchi Auckland
TV2- Legally Blonde

MEDIA & ENTERTAINMENT

Pull My Finger
Belgiovane Williams Mackay Sydney
Comedy Channel

RETAIL

Seagull
Three Drunk Monkeys Sydney
Foxtel

TELECOMMUNICATIONS

Telecom- Rugby (Photo message your half time order)
Saatchi & Saatchi Auckland
Telecom

TRAVEL & LEISURE

Surfboard
Cummins & Partners Melbourne
Virgin Blue

Hamster
Leo Burnett Melbourne
Connex

Beaver
Leo Burnett Melbourne
Connex

Nativity Scene
George Patterson Y&R Melbourne
Melbourne Cricket Club

BEST CAMPAIGN

Ocean
Saatchi & Saatchi Sydney
Toyota

BOSE- Noice Reduction Headphones
Saatchi & Saatchi Auckland
BOSE

Beaver
Leo Burnett Melbourne
Connex

BEST SMALL AD SPACE

Balloons
M&C Saatchi Melbourne
The Asthma Foundation of Victoria

BEST CLASSIFIED AD

Air Strip
George Patterson Y&R Melbourne
Australian Defence Force

BEST TOPICAL AD

Lance
Publicis Mojo Melbourne
Nike

Red Card
JWT Auckland
Nestle New Zealand Limited

Nativity Scene
George Patterson Y&R Melbourne
Melbourne Cricket Club

BEST INNOVATIVE USE OF THE NEWSPAPER MEDIUM

Lotto Wallet
Marketforce Perth
LotteryWest

Stilletos
303 Advertising Perth
The Betts Group Pty Ltd

TV2- Legally Blonde
Saatchi & Saatchi Auckland
TV2- Legally Blonde

Sell By Date
Clemenger Harvey Edge Melbourne
Bakers Delight

Dab
The Brand Agency Perth
The Water Corporation

Tab
McCann-Erickson Brisbane
Clorox Australia

BEST COPYWRITING

Cancer Smoking
Marketforce Perth
The Cancer Council

Solving the problems of the World
Lowe Hunt Sydney
Nestle

Dumb, American Pie, Friday 13th
DDB New Zealand
Sky Television


BEST ART DIRECTION

Ocean, Arctic, Aussie Campaign
Saatchi & Saatchi Sydney
Toyota

Face
Saatchi & Saatchi Sydney
Lexus Australia

Hamster, Beaver, Chicken Feet Campaign
Leo Burnett Melbourne
Connex

BEST PHOTOGRAPHY

Tie, Jump, Spear Campaign
12:20 Sydney
Insure Simply

BEST ILLUSTRATION

Picasso
Clemenger Harvey Edge Melbourne
Mazda

Nativity Scene
George Patterson Y&R Melbourne
Melbourne Cricket Club

Bedroom, Hallway, Living Room Campaign
Saatchi & Saatchi Sydney
UNIFEM

Air Balloon, Motel, Pool Campaign
Saatchi & Saatchi Sydney
Toyota

AUTOMOTIVE, TRAVEL & LEISURE

Face
Saatchi & Saatchi Sydney
Lexus Australia

Slice of Horse
Whybin TBWA Melbourne
State Library of Victoria

DOMESTIC PRODUCTS

Astronaut
DDB New Zealand
Sky Television

Kennedy
DDB New Zealand
Sky Television

Coke
DDB New Zealand
Sky Television

Starbucks
DDB New Zealand
Sky Television

Apple
DDB New Zealand
Sky Television

BEST CAMPAIGN IN NEWSPAPER INSERTED MAGAZINES
OR SUPPLEMENTS

Coke, Apple, Starbucks Campaign
DDB New Zealand
Sky Television

Dumb
DDB New Zealand
Sky Television

15 Comments:

Anonymous nelson muntz said...

whatever. anyone seen the new rebel sport ads? atrocious.

1:02 PM NZST

 
Anonymous Anonymous said...

What did you expect?

2:25 PM NZST

 
Anonymous Anonymous said...

Or the new Ferrit commercial, tragic!

3:34 PM NZST

 
Anonymous Anonymous said...

And perhaps a mention about the new Ferrit stuff on TV. Does anyone have any idea what the old man is all about?

5:14 PM NZST

 
Anonymous Anonymous said...

I can't believe anyone entered. Get lives.

11:53 PM NZST

 
Anonymous nelson muntz said...

I don't mind the ferrit ad. at least it explains what the fuck ferrit does, I didn't really understand what it was based on the previous ads.

9:42 AM NZST

 
Anonymous Anonymous said...

I've finally found Mojo's 'grape' inclusion in D&AD for design this year. Go here,
http://www.grapeband.ch/animations/grape_ani_new.gif

11:02 AM NZST

 
Anonymous Anonymous said...

speaking of arse, who does those godawful 'make luck happen' stuff? embarrassing.

3:24 PM NZST

 
Anonymous Anonymous said...

11.53 you're a knob

4:28 PM NZST

 
Anonymous Anonymous said...

I think the make luck happen billboard campaign is from Aussie it was all over Sydney and Melbourne a few weeks back when I was there.

7:26 PM NZST

 
Anonymous Anonymous said...

Make Luck Happen is from Saatchi's Melbourne I believe. Another example of Aussies trying to write for the kiwi market.

12:10 PM NZST

 
Anonymous anonymouse said...

I detest the obvious "office" rip-off.

In fact, I detest them all. Thay're such crap and they make no friggin' sense. Can someone please explain them?

3:42 PM NZST

 
Anonymous Anonymous said...

Are you guys all blind, deaf and handicapped?
The bitchery thus far has revolved around anything but the most relevant little nugget: JWT AUCKLAND HAS A FINALIST! Gentlemen, start your gossip engines.

9:29 PM NZST

 
Anonymous Anonymous said...

there is no Saatchi Melbourne office.

11:44 AM NZST

 
Anonymous Anonymous said...

Saatchis Melbourne? I didn't realise they had a Melbourne office. Are you sure?

12:27 PM NZST

 

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