A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, August 01, 2006

TOURISM NEW ZEALAND TO UNVEIL NEW AD CAMPAIGN VIA JWT AND ASSIGNMENT


Tourism New Zealand is stepping up its efforts to entice Australians across the Tasman with the help of a brand new advertising campaign via JWT and Assignment. Featuring two prominent New Zealand media personalities, the new creative promises to be an intriguing development on from “100% Pure”, created by previous agency M&C Saatchi in 1999.
An official press conference is being held for media in Sydney tomorrow to see the new campaign first before it breaks in Australia this month.

5 Comments:

Anonymous Anonymous said...

Can't wait to slag it :-)

1:32 PM NZST

 
Anonymous Anonymous said...

JWT did it....yeah right

5:46 PM NZST

 
Anonymous The Moving Finger said...

I have just seen one of the ads pictured in the Herald.

It was dire.

Perhaps JWT did do it.

4:31 PM NZST

 
Anonymous Anonymous said...

What's the deal? Haven't seen it.
What was the last good ad JWT Auckland did?

11:01 PM NZST

 
Anonymous The Moving Finger said...

Front page of the Business section in the Herald, August 3. A story about the new campaign. A Photoshopped photo-montage, a pun headline, the map of New Zealand as the apostrophe in 'What's On' and some fairly banal pack-all-the-facts-in-and-hope-one-of-'em-sticks copy. There might be an idea in there somewhere but it eludes me.

The word verification for this post - spooky - is nzokeqsn. nzok? Perhaps that's the idea, to have subliminal messaging.

3:27 PM NZST

 

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