TOURISM NEW ZEALAND TO UNVEIL NEW AD CAMPAIGN VIA JWT AND ASSIGNMENT
Tourism New Zealand is stepping up its efforts to entice Australians across the Tasman with the help of a brand new advertising campaign via JWT and Assignment. Featuring two prominent New Zealand media personalities, the new creative promises to be an intriguing development on from “100% Pure”, created by previous agency M&C Saatchi in 1999.
An official press conference is being held for media in Sydney tomorrow to see the new campaign first before it breaks in Australia this month.
posted by CB at 8/01/2006 07:35:00 am
5 Comments:
Can't wait to slag it :-)
1:32 pm NZST
JWT did it....yeah right
5:46 pm NZST
I have just seen one of the ads pictured in the Herald.
It was dire.
Perhaps JWT did do it.
4:31 pm NZST
What's the deal? Haven't seen it.
What was the last good ad JWT Auckland did?
11:01 pm NZST
Front page of the Business section in the Herald, August 3. A story about the new campaign. A Photoshopped photo-montage, a pun headline, the map of New Zealand as the apostrophe in 'What's On' and some fairly banal pack-all-the-facts-in-and-hope-one-of-'em-sticks copy. There might be an idea in there somewhere but it eludes me.
The word verification for this post - spooky - is nzokeqsn. nzok? Perhaps that's the idea, to have subliminal messaging.
3:27 pm NZST
Post a Comment
<< Home