TSUNAMI STRIKES TWICE: CLEMS WELLINGTON CREATES WAVES OVER BMF SYDNEY CONCEPT

Dan Moth and Scott Henderson from Clemenger BBDO, Wellington were surprised to see the the tsunami billboard done by BMF for Medicine Sans Frontiers (below) on the Campaign Brief blog.
Says the pair: "It caused a few ripples over here because it is exactly the same as an idea we had already run, which appeared on the 5th of June and ran until the 21st of July.
"Our billboard was part of a big, national campaign for Civil Defence, the government agency charged with preparing people for disasters. The entire campaign incorporated outdoor, press, radio, online and a suite of five TV commercials. Here is the billboard we produced (top)."