A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, August 31, 2006


Dan Moth and Scott Henderson from Clemenger BBDO, Wellington were surprised to see the the tsunami billboard done by BMF for Medicine Sans Frontiers (below) on the Campaign Brief blog.
Says the pair: "It caused a few ripples over here because it is exactly the same as an idea we had already run, which appeared on the 5th of June and ran until the 21st of July.
"Our billboard was part of a big, national campaign for Civil Defence, the government agency charged with preparing people for disasters. The entire campaign incorporated outdoor, press, radio, online and a suite of five TV commercials. Here is the billboard we produced (top)."


Anonymous Anonymous said...

That's bullshit. They are completely different.

12:07 PM NZST

Anonymous Anonymous said...

I prefer the Aussie version. It's got that nice curve at the top, and it hasn't got a typo in it. 'thru'? Don't they mean 'through'

12:18 PM NZST

Anonymous AwardWatch said...

Same visual, but completely different ideas - both equally relevant. If anything, the curl at the top of the MSF billboard is the difference between in the Book and metal. Only problem now is that juries might see both together and chuck them both out, which would be a pity.

12:27 PM NZST

Anonymous Anonymous said...

I wouldn't get too worried - nice medium but imagine if it were placed in a magazine. It would be just another ad.

1:18 PM NZST

Anonymous Anonymous said...


You're missing the point. Using the medium in a dramatic way is entirely what the idea is all about.


1:59 PM NZST

Anonymous Jello Biafra said...

I'm not really sure who'll win at Rockstar Supanova.

2:34 PM NZST

Anonymous Anonymous said...

I reckon that Ryan's going to win and Storms definately dog tucker tonight after what she did to Evanescence.

Scott McMillan

4:49 PM NZST

Anonymous Anonymous said...

Clearly I don't know shit.

I'm in mourning.

Ryan out?

There is no justice in this World.

If anyone out there wants a hot tip on Supernova, don't call me.

Scott McMillan.

8:59 AM NZST

Anonymous anonymouse said...

ryan deserves to get chucked after butchering baba o'reilly like that. john and keith would turn in their graves.

5:14 PM NZST


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