A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, August 31, 2006


BMF Sydney presented this wider Tsunami Wave Billboard concept (bottom)to Medecin Sans Frontiers back in February this year, which can be verified by Emerald City Design, who were handed the BMF idea to produce. However, Clemenger BBDO, Wellington presented to their client, Civil Defence, in October, 2005. Says Clemenger Wellington's Dan Moth: "We first presented this idea to client as part of a successful pitch on the 28th of October, 2005. Here is the actual image (top) that was presented on this date."


Anonymous Anonymous said...

We thought about a Tsunami on Boxing Day 2004 but it didn't seem like a good idea.

4:55 pm NZST

Anonymous Anonymous said...

we had the same idea as part of our pitch but didn't win the biz. C'est la vie.


9:50 pm NZST

Anonymous Anonymous said...

Sorry for being boring, but didn't the coast guard ad that won loads of award last year do it better?

9:52 pm NZST

Anonymous Anonymous said...

One scares the crap out of you, the other one doesn't. Answers on a postcard.

10:09 pm NZST

Anonymous Anonymous said...

THRU for the win.

9:21 am NZST

Anonymous Anonymous said...

It's a good not a great idea. Who cares who did it first?

9:47 am NZST

Anonymous Anonymous said...

I don't know who did it first, but one glance shows who did it better. Execution matters.

4:57 pm NZST

Anonymous Anonymous said...

I find it ironic that Clems Welington is bellyaching about Aussies pillaging their work.

Does anyone else remember the Campaign Palace's once-famous billboard for Holeproof 'No Knickers', which attached a cloth skirt over a woman's bum with the headline "When the wind blows you'll see I'm wearing No Knickers"?

Or the old OMON (I think) campaign for the Australian slang dictionary which had headlines like "There's chunder on page 83"?

This may be why Michael Lynch wants to complete his collection of old award books.

9:29 am NZST


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