A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, September 07, 2006


Following the recent announcement of Fleur Marks as its MD, Lavender New Zealand has appointed former Ogilvy CD, Drew Ayers as Creative Director.
Says Fleur: ”Drew is a rare breed of creative – hugely talented and a real
team player. His fit with our team is perfect and I know he will take our
creative to the next level. Already he’s delighting our clients with his fresh
thinking and ideas.”
Ayers has held CD roles at Rapp Collins Worldwide, Singleton OgilvyOne and, most recently, Advertising Works Ogilvy (Brand) and OgilvyOne Worldwide.
His work for clients as diverse as American Express, Mercedes-Benz, Nestlé, Farmers, BP, Sanitarium, Hyundai, Foodtown/Woolworths, AMP, The Laminex Group, KFC, Pizza Hut and Telecom has seen him win numerous creative and effectiveness awards both nationally and internationally – including a Lion at Cannes this year.
Says Ayers: “I’m thrilled to renew my proven partnership with Fleur, who I had the pleasure of working alongside at Rapp Collins and Ogilvy. We are both committed to strengthening Lavender’s position as a challenger brand in the New Zealand market and to growing the business."


Anonymous Anonymous said...

Isn't it ironic that Ogilvy went and bought creative talent at the back door when the most award winning creative the agency had seen in recent times was walking out the front??

An expensive business strategy I would think... wonder how it's going for them....

1:06 PM NZST

Anonymous Anonymous said...

Interesting comment from Fleur that being a creative and a team player is rare.

If a creative says "yes" to everything a suit or anyone else says - does this make him a team player?

If a creative questions a poor stategy, a brief with no SMP or poor media placements does this make him someone who's not a team player?

1:14 PM NZST

Anonymous Anonymous said...

What's the guys actually won? Sounds a bit airy fairy on his creds...

2:42 PM NZST

Anonymous Anonymous said...

he's won my respect for having a crack at Greg.

4:07 PM NZST

Anonymous Anonymous said...

I think she has just got someone she could control.

Abo is an extremely talented guy, just not liked some times because he would challenge briefs, and clients thinking.

5:45 PM NZST

Anonymous Anonymous said...

I worked with him years ago, he is a great bloke. I think team player means he doesn't question everything, just the important things. Unlike most creatives.

6:27 PM NZST

Anonymous Anonymous said...

Less about Greg's crack please.

8:48 AM NZST

Anonymous Anonymous said...

Is that a new category at Cannes is it?

9:55 AM NZST

Anonymous Anonymous said...

I remember when Lav first set up in Auckland, the MD said that they'd be the biggest agency in less than (I think) two years.

1:56 PM NZST

Anonymous Anonymous said...

...numerous creative and effectiveness awards both nationally and internationally – including a Lion at Cannes this year.

From 2:42:

Sounds a bit airy fairy on his creds...
For gods sake you awards obsessed saddo,get a life.

2:17 PM NZST

Anonymous Anonymous said...

Name an Lavender* campaign.

8:46 AM NZST

Anonymous Anonymous said...

True. I'd be most interested to know what Lavender did under Abo.

6:11 PM NZST

Anonymous Anonymous said...

Word on the street is that Lavender's clients have bailed out, and Fleur Marks has gone back to Singapore. Anyone care to clairfy?

10:49 PM NZDT


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