A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, September 13, 2006


Whybin\TBWA has developed an Eco Store tie in with Al Gore's An Inconvenient Truth movie, which opens this week in Auckland.
One of their Eco Store campaigns is: 'Because Moving Planets is such a
First up is a spoof real estate company Mars Realty run by a Martian
called Zippin Nebula and also Buzz Aldrin.
Says Whybin\TBWA creative director, Andy Blood: "We posted it on trade me yesterday and it got pulled after 1500 visits. Apparently we have to be in possession of what we're selling. Next up: eBay."

Creatives: Bob Kerrigan, Scott Kelly, Jessica Neale and Amy Thexton.
Client: Malcolm Rands at Ecostore.


Anonymous Anonymous said...

bloody good blood.

12:11 pm NZST

Anonymous Anonymous said...

A complete joke.

12:30 pm NZST

Anonymous Anonymous said...

bag a poo

5:13 pm NZST

Anonymous Anonymous said...

Still cheaper than Bonsonpy ow.

5:16 pm NZST

Anonymous Anonymous said...

I understand the title case being deliberate, but is that typo on the first line of copy deliberate too?

I think the copy could have been a lot better. And the art direction. Oh, and the idea.

8:15 pm NZST

Anonymous arsey said...

Nice. First ad in a while that i've genuinely laughed (out loud) at.

9:47 am NZST

Anonymous Anonymous said...

Dam it - Whybins & Blood you have done it again.

Good work.

12:29 pm NZST

Anonymous Anonymous said...

ok but been done before in aussie for a charity client. cartoon visuals of a guy trying to taking a dump in zero gravity and a poo floating next to him. other one was an alien coming out of his stomach.think the tagline was 'look after the planet, space sux'

1:07 pm NZST

Anonymous CL said...

Well I like it. It made me smile.

It takes the true but trite old point about 'Look after the planet, it's the only one we've got.' and presents it in a fresh new way.

Which is what good advertising does.


2:59 pm NZST

Anonymous Anonymous said...

A pastiche of a real estate flyer is hardly 'fresh', dude.

8:06 pm NZST

Anonymous Anonymous said...


But I wouldn't mind living on mars. I'd be the #1 creative in the campaign brief Mars rankings.

9:11 am NZST

Anonymous Anonymous said...

Its TBWA\Whybin now.

4:31 pm NZST

Anonymous Anonymous said...

Hmm, that's funny CL, I always thought good advertising sold shit.

8:32 pm NZST

Anonymous CL said...

Anonymous said...

"Hmm, that's funny CL, I always thought good advertising sold shit."

That's what pretty-much all advertising does anonymous. Good advertising adds a little more.

I think this qualifies. Others don't.


11:22 am NZST

Anonymous Anonymous said...

You're a placement kid, aren't you?

8:42 pm NZST


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