A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Saturday, September 09, 2006

KODAK GONGS: BIG AD WINS BEST OF SHOW, SAATCHI & SAATCHI SYDNEY TAKE OUT AGENCY OF THE YEAR TWO YEARS IN A ROW


The 2nd annual Kodak Gongs were held tonight at the stunning Capitol Theatre in Sydney, and once again [CB Agency of the Year] Saatchi & Saatchi Sydney won the prized Agency of the Year title. And it was no surprise that George Patterson Y&R Melbourne's
  • Carlton Draught 'Big Ad'
  • - Australia's most awarded commercial of all time - won Best of Show. 36 Gongs from the 48 categories were awarded from 130 finalists out of 681 entries received throughout the Asia Pacific region in the new annual Awards program.
    Best of the Best winners included:
    Agency of the Year: Saatchi & Saatchi, Sydney
    Production House of the Year: @radical.media
    Post Production Company of the Year: Fin Design + Effects
    Advertiser of the Year: Transport Accident Commission, Australia
    Director of the Year: Bruce Hunt, @radical.media
    The Best of Show - Carlton Draught 'The Big Ad' via George Patterson Y&R, Melbourne and Plaza Films, directed by Paul Middleditch.

    “The Kodak Gongs are ambitious. They were built from the ground up to recognise excellence in the craft and ideas of the commercial moving image. They're about the Asia Pacific region. They're about the winners being judged as objectively as possible by a stellar jury from around the world. They're not-for-profit. and they are about work for any technology, delivery platform or new media”, the Committee Chairmen, Richard White-Smith and Mike Vanderfield said tonight.
    “Tonight is a celebration of the best work created in the last 12 months to sell products and build brands. The Awards are about great work but they are also about a passion for a great industry that will only stay great with increased diversity, independence, and transparency. The Kodak Gongs were started as a celebration of excellence in the face of mediocrity and declining standards. This remains our goal."
    "This year has seen a welcome increase in the number of finalists from throughout the Asia Pacific Region, making The Kodak Gongs a far more competitive and more effective commercials awards program. We congratulate the creatives and filmmakers who succeeded as finalists and salute those who receive a Gong," said Ingrid Goodyear, Director of Marketing, Kodak Entertainment Imaging, Greater Asia & Japan Regions.
    The Kodak Gongs are supported by Principal Sponsors:
    Kodak, the LaB Sydney, FSM, Autodesk, Animal Logic, Atlab, Emerald City, Generator Interactive, Dubsat, Song Zu and Panavision
    Award sponsors include:
    @radical.media, Adnews, äht(, Australian Creative, Avid Australia, Campaign Brief, Campaign Brief Asia, Film Construction, Fin Design + Effects, Mike Reed & Partners Post Production, Nudie Juices, Postmodern Sydney, Sydney Film Compnay and 8 Commercials. The Awards are supported by the Commercials Division of SPAA (Screen Producers Association of Australia).

    BEST OF THE BEST
    Production House of the Year
    @radical.media

    BEST OF THE BEST
    Post Production Company of the Year
    Fin Design + Effects

    BEST OF THE BEST
    Agency of the Year
    Saatchi & Saatchi, Sydney

    BEST OF THE BEST
    Advertiser of the Year
    Transport Accident Commission

    BEST OF THE BEST
    Director of the Year
    Bruce Hunt - @radical.media


    BEST OF THE REGION
    Best of South Asia
    Creative Juice / G1 Thailand
    for Twister
    Creative Director - Thirasak Tanapatanakul
    Creative Team - Prangthip Praditpong & Jon Chalermwong
    Production Company - Phenomena
    Director - Thanonchai Sornsriwichai
    Client - Bangkok Insurance

    BEST OF THE REGION
    Best of the Pacific
    Reconstruction
    Production Company - @radical.media
    Director - Bruce Hunt
    Producer - Tony Tvrdeich
    Agency - Grey Worldwide
    Creative Director - Nigel Dawson
    Client - Transport Accident Commission


    BEST OF SHOW
    The Big Ad
    Agency - George Patterson Y&R, Melbourne
    Creative Director - James McGrath
    Creative Team - Grant Rutherford & Ant Keogh
    Agency Producer - Pip Heming
    Director - Paul Middleditch
    Production Company - Plaza Films
    Producer - Peter Masterton
    Post Production Company - Animal Logic
    Editor - Peter Whitmore
    Music Composer - Cezary Skubiszewski
    Client - Fosters Australia

    IDEA CATEGORIES


    AUTOMOTIVE
    Saatchi & Saatchi, New Zealand
    For Towies
    Creative Director – Toby Talbot
    Creative Team - Toby Talbot, Stacey Lee, Rosita Rawnsley-Mason & Josh Moore
    Production Company – Plaza Films
    Director – Paul Middleditch
    Client - Toyota New Zealand

    BANKS, FINANCIAL & INSURANCE
    Creative Juice/G1, Thailand
    for Twister
    Creative Director - Thirasak Tanapatanakul
    Creative Team - Prangthip Praditpong & Jon Chalermwong
    Production Company - Phenomena
    Director - Thanonchai Sornsriwichai
    Client - Bangkok Insurance


    FOOD
    Leo Burnett, Sydney
    for Inner Child
    Creative Director - Mark Collis
    Creative Team - Stephen Coll & Matt Ryan
    Production Companies - Collider & Exit Films
    Director - Joel Pront
    Client - McDonald's Australia

    BEVERAGE
    George Patterson Y&R, Melbourne
    for The Big Ad
    Creative Director - James McGrath
    Creative Team - Ant Keogh & Grant Rutherford
    Production Company - Plaza Films
    Director - Paul Middleditch
    Client - Foster's Australia


    BEVERAGE
    Leo Burnett, Sydney
    for Past Experience
    Creative Director - Mark Collis
    Creative Team - Michael Spirkovski & Grant McAloon
    Production Company - Sydney Film Company
    Director - Josh Baker
    Client - Heineken Australia


    CHARITY
    Saatchi & Saatchi, Sydney
    For Lend A Hand
    Executive Creative Director - David Nobay
    Copywriter - Kathy Mattick
    Art Director - Shannon Sutherland
    Production Company - 8 Commercials
    Director - Tim Gibbs
    Client - UNIFEM


    TELECOMMUNICATIONS
    Belgiovane Williams Mackay
    For The Right Answers
    Executive Creative Director - Rob Belgiovane
    Creative Directors - Adam Hunt & Mike Boswell
    Creative Team - Matt Lawson & Onur Kece
    Production Company - @radical.media
    Director - Vikki Blanche
    Client - Telstra BigPond


    FASHION / CLOTHING & ACCESSORIES
    Arnold, Sydney
    For Say Hello
    Creative Director - Barry Disco
    Creative Team - Jay Furby
    Production Company - Curious Films
    Director - Darryl Ward
    Client – Jockey


    MEDIA & ENTERTAINMENT
    The Works, Sydney
    For Budgie Smuggler
    Creative Director - Kevin MacMillan & Damian Pincus
    Creative Team - Nick Levey & Simon Highley
    Production Company - The Sweet Shop
    Director - Mick Wong
    Client - MTV Networks Australia


    COMPUTER / OFFICE TECHNOLOGY & CONSUMER DURABLES
    Saatchi & Saatchi, Sydney
    For Laksa
    Executive Creative Director - David Nobay
    Creative Team - Tim Brown & Pete Buckley
    Production Company - Goodoil Films
    Director - Miles Murphy
    Client - Olympus


    SPORT & LEISURE
    Publicis Mojo, Australia
    For Reincarnate
    Regional Executive Creative Director - Darren Spiller
    Creative Team - Toby Moore, Selena McKenzie, Christy Peacock, Jason Williams, Steve Jackson & Darren Spiller
    Agency Producer - Corey Esse
    Production Company - Revolver Film
    Director - Steve Rogers
    Client – Nike


    GOVERNMENT
    Marketforce, Perth
    For Look at Me
    Creative Director - Andrew Tinning
    Writer and Art Director - Andrew Tinning
    Production Company - Film Construction
    Director - Perry Bradley
    Client – Office of Road Safety


    GOVERNMENT
    Grey Worldwide
    For Reconstruction
    Creative Director - Nigel Dawson
    Creative Team - Brendan Guthrie & Tim Holmes
    Production Company - @radical.media
    Director - Bruce Hunt
    Client - Transport Accident Commission

    CAMPAIGNS - SINGLE PLATFORM
    Grey Worldwide
    For Haunted, Reconstruction & These Days
    Creative Director - Nigel Dawson
    Creative Team - Nigel Dawson & Tim Homes
    Agency Producer - James McPherson
    Production Companies - Filmgraphics & @radical media
    Directors - Mat Humphrey & Bruce Hunt
    Client - Transport Accident Commission

    CAMPAIGNS - Cross-Platform Content & Content Integration
    Lowe Hunt, Sydney
    For Lynxjet
    Creative Directors - Adam Lance & Lionel Hunt
    Creative Director - Peter Bidenko
    Creative Team - Adam Lance, Dejan Rasic, Howard Collinge, Michael Canning, Simone Brandse, Peter Bidenko & Nick Robinson
    Production Company - Plaza Films
    Director - Nicholas Reynolds
    Client - Unilever

    CRAFT CATEGORIES

    Young Editor of the Year
    Daniel Lee, Karl Marks

    Young Cinematographer of the Year
    Oliver Lawrance, Independent Films

    Young Director of the Year
    Josh Baker of Sydney Film Company

    Comedy
    George Patterson Y&R, Melbourne
    For The Big Ad
    Creative Director - James McGrath
    Creative Team - Ant Keogh & Grant Rutherford
    Director – Paul Middleditch
    Production Company – Plaza Films
    Producer - Peter Masterton
    Post Production Company - Animal Logic
    Client - Foster's Australia

    Production Design
    David Baxa
    For Past Experience
    Production Company - Sydney Film Company
    Director - Josh Baker
    Producer - Nicole Crozier
    Agency - Leo Burnett, Sydney
    Creative Director - Mark Collis
    Creative Team - Michael Spirkovski & Grant McAloon
    Client – Heineken Australia

    Casting
    The Sweet Shop
    For Just Like Daddy
    Production Company - The Sweet Shop
    Director - Steve Ayson
    Executive Producer - Sharlene George (Exec Prod)
    Agency - John Doe Amsterdam
    Creative Directors - Diederiekje Bok & Hein Mevissen
    Client - MTV Europe

    Sound Design
    Ross Batten, Cutting Edge
    For Visitors
    Sound Designer - Ross Batten
    Audio Company - Cutting Edge
    Production Company - Zoom Film & Television
    Director - Brendan Williams
    Agency - Publicis Mojo, Australia
    Client - Abused Child Trust

    Sound – Original Score
    Elliott Wheeler & Simon Lister, Nylon Studios
    For Inner Child
    Production Companies - Collider & Exit Films
    Director - Joel Pront
    Agency - Leo Burnett, Sydney
    Creative Director - Mark Collis
    Creative Team - Steve Coll & Matt Ryan
    Producer - Lucy Markovich
    Client - McDonalds Australia

    Cinematography
    Susan Stitt
    For 48 Hours
    Production Company - Goodoil Films
    Director - Matt Murphy
    Agency - Saatchi & Saatchi, Sydney
    Executive Creative Director - David Nobay
    Creative Team - Anthony Moss & Matt Gilmour
    Client – Toyota Motor Corporation of Australia

    CGI 3D Animation & Modelling
    Fuel International
    For Past Experience
    VFX Supervisor - Andrew Hellen
    CG Supervisor - Andreas Wanda
    Production Company - Sydney Film Company
    Director - Josh Baker
    Agency - Leo Burnett, Sydney
    Creative Director - Mark Collis
    Creative Team - Michael Spirkovski & Grant McAloon
    Client – Heineken Australia

    CGI 3D Animation & Modelling
    Fin Design + Effects
    For Birth
    Special Effects Designers - Richard Lamebert & Justin Bromley
    Director - Jonathan Baker
    Producer - Emma Daines
    Agency - Singleton, Ogilvy & Mather, Sydney
    Creative Director - David Brownlow
    Creative Team - David Brownlow & Katie Manekshaw
    Client - Hyundai

    Special Effects: in Camera, Motion Control
    Film Construction, New Zealand
    For Look at Me
    Director - Perry Bradley
    Producer - Jozsef Fityus
    Agency - Marketforce
    Creative Director - Andrew Tinning
    Client - Office of Road Safety

    Digital Visual Effects and CGI
    Animal Logic
    For War of the Appliances
    Production Company - Filmgraphics
    Director - Graeme Burfoot
    Agency - BMF
    Creative Director - Warren Brown
    Creative Team - Andrew Ostrom & Warren Brown
    Client - Lion Nathan Australia

    Editing
    Drew Thompson, Guillotine
    For Reconstruction
    Production Company - @radical.media
    Director - Bruce Hunt
    Producer - Tony Tvrdeich
    Agency - Grey Worldwide
    Creative Director - Nigel Dawson
    Creative Team - Nigel Dawson
    Client - Transport Accident Commission

    Direction Visual Style
    Bruce Hunt, @radical.media
    Reconstruction
    Producer - Tony Tvrdeich
    Agency - Grey Worldwide
    Creative Director - Nigel Dawson
    Client - Transport Accident Commission

    Direction Performance
    The Glue Society
    For March of the Emperors
    Production Company - @radical.media
    Producers - Guy Pechard & Alexis Bensa
    Agency - BETC EURO RSCG
    Creative Team - Romain Guillon, Eric Astorgue & Pierre Riess
    Client - Films Canal +

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