A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Saturday, September 16, 2006


28 year old Aussie expat creative wunderkind, Leo Premutico (left), has been appointed to joint executive creative director of Saatchi & Saatchi, New York, together with his equally talented creative partner, Jan Jacobs (right). The pair are second only to Saatchi & Saatchi NY creative chief, Tony Granger.
Granger hooked the duo up at Saatchi London (having lured Premutico from Colenso BBDO, Auckland, where he was their star creative, eventually ranked number two in the region in Campaign Brief Creative Rankings. Before that, Premutico was a young star at APL, Sydney). Their work in London included the NSPCC "Ventriloquist" spot, which was voted the best piece of work by the Saatchi network and became the 7th most awarded TV commercial worldwide in 2005. That year Campaign Magazine voted Premutico the UK's best young talent.
Prior to London Jacobs' work helped get Bozell New York to 3rd in the world at Cannes in 2002, as well as AdAge's Agency of the Year‚ kudos for Ogilvy Johannesburg and TBWA Hunt Lascaris, Johannesburg. Premutico was part of the Colenso BBDO Auckland creative department, winning Young Guns Agency of the Year‚ and successive Campaign Brief and BRW Agency of the Year titles.
Since arriving at Saatchi New York last May their work took the agency to 3rd in the world at Cannes 2006 - becoming the most awarded US agency at the festival. Two of the winning spots they directed themselves.
Recently their work for Folgers, the largest coffee brand in the US (directed by New Zealand's Steve Ayson) has become the buzz at P&G headquarters. This unchartered territory for the Cincinnati client has been featured on CNN, CNBC, FOX news and VH1, whilst also generating hundreds of thousands of downloads online.
Together the pair has won 26 Cannes lions, silver nominations at D&AD and numerous One Show Pencils, as well as effectiveness awards in four different continents.


Anonymous Anonymous said...

Silly haircut but well done, he once gave me his window seat on a plane and I'll always repect him for that.

10:05 am NZST

Anonymous Anonymous said...

You mistook his incontinence for benevolence. The man has a bladder the size of a just juice junior.

12:09 pm NZST

Anonymous Anonymous said...

Nice one Leo, you can give Tim Huse his hair back now.

3:36 pm NZST


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