A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, September 14, 2006


Lowe Auckland has launched the first spot in the series for the rebrand of Pacific Blue (Virgin). It just had a glowing write up in the NZ Herald today - do you agree?

Art Director: Nick Clements
Writer: Mike Wilson
Creative Director: Sion Scott-Wilson
Suit: Peter Brown, Louise Chapman, Carolyn Stebbing
Animation: Kaleidoscope



Anonymous Anonymous said...

Risky putting that on the blog, but i quite liked it. Good track.

2:27 PM NZST

Anonymous Anonymous said...

Honk if it reminds you of Saatchi's geese house ad a few years back.

4:07 PM NZST

Anonymous Anonymous said...

Honk... Honk... Honk...

4:46 PM NZST

Anonymous Anonymous said...

Same. The punters'll go this.

4:48 PM NZST

Anonymous Anonymous said...

fun doing it? and travel happy?

What a joke of a strat, i just rang up and booked a flight and requested "three strippers on my flight and a gram" and they said i was nuts and hanged up. But you said "i could travel happy in your ad"?

What a weak as piss concept and idea.
If i came up with that i would shoot myself.

4:53 PM NZST

Anonymous Anonymous said...

Is that you Josh?

5:23 PM NZST

Anonymous Anonymous said...

HONK...bloody...HONK..c'mon Mike this'll never do..

5:24 PM NZST

Anonymous Anonymous said...

Why don't you do us all a favour and do it anyway?

5:31 PM NZST

Anonymous Anonymous said...

Such flagrant disregard for capitalisation.

Having enough time to call up and act like a cock?

Bet you and your partner sat there cracking up.

Like 12 year olds having a slumber party, "Let's make a prank call" tee fucking hee.

Next up, some soggy biscuit?

I'd be shooting myself too.

Sad Wanker.

5:33 PM NZST

Anonymous Anonymous said...

That you Mike?

5:41 PM NZST

Anonymous Anonymous said...

What the fuck's fun about budget airlines? They'll cock up your booking, delay your flights, they don't give you any god damn food and they lose your luggage. Oh, and the hostesses are ugly.

8:00 PM NZST

Anonymous Anonymous said...

I saw it on TV. Was honestly waiting for the Saatchi logo.


8:21 PM NZST

Anonymous Anonymous said...

Jesus, even the music is the same as the Saatchis one.

Tragic. If only the idea to copy the Saatchis ad had flown South for the winter. Or North. Or whatever.

9:12 PM NZST

Anonymous Anonymous said...

The Saatchi ad 'Lessons from Geese' is here: http://youtube.com/watch?v=9cdyej0AJaI

This ad made me want to get into advertising, ironically, the first agency I worked for was Saatchi.

9:27 PM NZST

Anonymous Anonymous said...

I've never seen that S&S ad before and although the visual similarities are marked, the idea is not at all similar.

9:19 AM NZST

Anonymous Anonymous said...

That's about twelve comments bagging this TVC.

So let's see twelve recent better ones you bunch of
f*%kn air-bags.


9:55 AM NZST

Anonymous Anonymous said...

That's not ironic. A black fly in your chardonnay is though.

12:01 PM NZST

Anonymous Anonymous said...

'We need to make sure our honking is encouraging'

How the culture of Saatchi and Saatchi has changed.

12:34 PM NZST

Anonymous Anonymous said...

i think it's really nice, punters will love it..

2:21 PM NZST

Blogger JAMESON said...

The idea may be different, but I doubt there’s a creative in New Zealand that didn’t immediately recall the Saatchi’s geese – especially with that soundtrack (as coward 9:12 pointed out).


4:36 PM NZST

Anonymous Anonymous said...

Stop slagging people of GJ. This site wouldn't exist if it wasn't for anonymity.

10:33 AM NZST

Blogger JAMESON said...

Anonymity is for cowards like you, 10:33 – and you know it.

Glenn Jameson

9:50 AM NZST

Anonymous Coward said...

How the hell did you know my name GJ?

10:33 AM NZST

Blogger JAMESON said...

It was written all over your gutless retort, 10:33...


11:35 AM NZST

Anonymous Anonymous said...

Hey angry man jameson - if you don't like the format of the blog why spend so much time on it? Go play somewhere else, I hear the motorway is nice this time of year.

10:53 AM NZST

Anonymous Anonymous said...

baby's got a temper

11:49 AM NZST

Anonymous Anonymous said...

In fairness, anonymity is very good for constructive criticism as it means someone's opinion is taken on its merits, not on their standing in the industry. It avoids 'my senior writer's opinion beats your intermediate art director's.'

But slagging people off without giving your name is weak.

Regards, a junior writer.

1:38 PM NZST

Anonymous coward said...

Glenn, are you sleeping with one of the geese? You're so transparent.

1:38 PM NZST

Anonymous coward said...

I concur but come on people - you chuck a parody of a groundbreaking ad on here and you expect people to clap politely - wake up.

Someone remind me why we have to have this discussion every single time anyone says something slightly negative?

3:09 PM NZST

Blogger JAMESON said...

For the record, 10:53, I think this is the perfect forum for robust debates about our profession and the work we produce.

If only we could have a proper discussion.

So far, with one exception, I’ve received nothing more than adolescent retorts to my point, leaving me to wonder if there are any among you with the intellect to challenge the question of anonymity.

In response to you, Junior Writer 1:38, reason beats seniority every time – unless your superior is irrational. I commend you on being the first to genuinely enter this debate.


P.S. Coward 1:38, admitting you’re a coward is the first step in Cowards Anonymous.

3:39 PM NZST

Anonymous Anonymous said...

Its crap.

They won't be selling any seats with this one.

Its a big bad retail world out there.

3:46 PM NZST

Anonymous Anonymous said...

Reason beats seniority.

In a perfect world it would.

You are right and to a degree GJ. Except half the time seniors will resent you for it.

Especially if your position is not signifigant.

Putting your name to your statement merely puts a face to that hidden anger.

As Junior writer has stated anonymity lets you stand on your merits.
If you're constructive in your criticism

4:38 PM NZST

Anonymous creative fikker said...

dumb c>>>s.
saatchi deserve o be ripped off.

they probably ripped their own idea off anyway.

er..point taken about the retail hotseats junior writer or 10.33

nice one

8:24 PM NZST

Blogger JAMESON said...

Appreciate the considered comeback, 4:38.

I can understand why juniors would withhold their names from their critiques if they’re working for superiors who resent reason – and it appears from this thread that there are more than a few who do.

There is no excuse for seniors to be so cowardly.

Constructive (and reasoned) criticism would a step forward to making this a respectable blog.

11:58 AM NZST

Anonymous Anonymous said...

Here's a reasonable question for you Greggy boy - WHY DON'T YOU JUST FUCK OFF?

Why do I say this? - Because you are a cunt.
Why do I feel this way? - Because you sound like a cunt.
Why are you a cunt? - Because I feel you are, let's have a vote and see if the people agree.

1:19 PM NZST

Blogger Anto said...

I don't think 'greggy boy', as you so mistakenly called him, is a cunt. I think he is damn right.

And put your name on your comment. You'll find it very liberating.

But I must say I laughed my arse off at what was an unnecessarily vicious reply.

Junior Writer

2:31 PM NZST

Anonymous Anonymous said...

Hey, leave Glenn alone. This slagging and bitching is what once made this site funny.

4:58 PM NZST

Anonymous Anonymous said...

Of all the creatures, and soundtrack, the creative team could have chosen, I was stunned they went with geese and Saatchi's track. They obviously don't care what others think of them. They should have scrapped the geese (because they're just not fun anyway) and stuck with the dogs -- much better execution -- and have everyone think you might be thieving bastards than confirm it. However, their client obviously is without one ounce of marketing nouse, so who knows, it could have been their lame suggestion. Cheers, Will

1:00 PM NZDT


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