LOWE TRAVEL HAPPY WITH PACIFIC BLUE
Lowe Auckland has launched the first spot in the series for the rebrand of Pacific Blue (Virgin). It just had a glowing write up in the NZ Herald today - do you agree?
Art Director: Nick Clements
Writer: Mike Wilson
Creative Director: Sion Scott-Wilson
Suit: Peter Brown, Louise Chapman, Carolyn Stebbing
Animation: Kaleidoscope
http://www.youtube.com/watch?v=FNuhenEH9rs
posted by CB at 9/14/2006 01:36:00 pm
29 Comments:
Risky putting that on the blog, but i quite liked it. Good track.
2:27 pm NZST
Honk if it reminds you of Saatchi's geese house ad a few years back.
4:07 pm NZST
Honk... Honk... Honk...
4:46 pm NZST
Same. The punters'll go this.
4:48 pm NZST
fun doing it? and travel happy?
What a joke of a strat, i just rang up and booked a flight and requested "three strippers on my flight and a gram" and they said i was nuts and hanged up. But you said "i could travel happy in your ad"?
What a weak as piss concept and idea.
If i came up with that i would shoot myself.
4:53 pm NZST
Is that you Josh?
5:23 pm NZST
HONK...bloody...HONK..c'mon Mike this'll never do..
5:24 pm NZST
Why don't you do us all a favour and do it anyway?
5:31 pm NZST
That you Mike?
5:41 pm NZST
I saw it on TV. Was honestly waiting for the Saatchi logo.
Embarrassing.
8:21 pm NZST
Jesus, even the music is the same as the Saatchis one.
Tragic. If only the idea to copy the Saatchis ad had flown South for the winter. Or North. Or whatever.
9:12 pm NZST
The Saatchi ad 'Lessons from Geese' is here: http://youtube.com/watch?v=9cdyej0AJaI
This ad made me want to get into advertising, ironically, the first agency I worked for was Saatchi.
9:27 pm NZST
I've never seen that S&S ad before and although the visual similarities are marked, the idea is not at all similar.
9:19 am NZST
That's about twelve comments bagging this TVC.
So let's see twelve recent better ones you bunch of
f*%kn air-bags.
PP
9:55 am NZST
That's not ironic. A black fly in your chardonnay is though.
12:01 pm NZST
'We need to make sure our honking is encouraging'
How the culture of Saatchi and Saatchi has changed.
12:34 pm NZST
i think it's really nice, punters will love it..
2:21 pm NZST
Stop slagging people of GJ. This site wouldn't exist if it wasn't for anonymity.
10:33 am NZST
How the hell did you know my name GJ?
10:33 am NZST
Hey angry man jameson - if you don't like the format of the blog why spend so much time on it? Go play somewhere else, I hear the motorway is nice this time of year.
10:53 am NZST
baby's got a temper
11:49 am NZST
In fairness, anonymity is very good for constructive criticism as it means someone's opinion is taken on its merits, not on their standing in the industry. It avoids 'my senior writer's opinion beats your intermediate art director's.'
But slagging people off without giving your name is weak.
Regards, a junior writer.
1:38 pm NZST
Glenn, are you sleeping with one of the geese? You're so transparent.
1:38 pm NZST
I concur but come on people - you chuck a parody of a groundbreaking ad on here and you expect people to clap politely - wake up.
Someone remind me why we have to have this discussion every single time anyone says something slightly negative?
3:09 pm NZST
Its crap.
They won't be selling any seats with this one.
Its a big bad retail world out there.
3:46 pm NZST
Reason beats seniority.
In a perfect world it would.
You are right and to a degree GJ. Except half the time seniors will resent you for it.
Especially if your position is not signifigant.
Putting your name to your statement merely puts a face to that hidden anger.
As Junior writer has stated anonymity lets you stand on your merits.
If you're constructive in your criticism
4:38 pm NZST
dumb c>>>s.
saatchi deserve o be ripped off.
they probably ripped their own idea off anyway.
er..point taken about the retail hotseats junior writer or 10.33
nice one
8:24 pm NZST
Hey, leave Glenn alone. This slagging and bitching is what once made this site funny.
4:58 pm NZST
Of all the creatures, and soundtrack, the creative team could have chosen, I was stunned they went with geese and Saatchi's track. They obviously don't care what others think of them. They should have scrapped the geese (because they're just not fun anyway) and stuck with the dogs -- much better execution -- and have everyone think you might be thieving bastards than confirm it. However, their client obviously is without one ounce of marketing nouse, so who knows, it could have been their lame suggestion. Cheers, Will
1:00 pm NZDT
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