A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, September 28, 2006


WRC has created an animated spot for the Sunday Star Times...

Creative Director: Nigel Corbett
Writer: Phil Parsonage
Art Director: Badger
Director: Linds Redding
Producer: Kiri Hay
Production Company: The Department Of Motion Graphics


Anonymous Anonymous said...


12:12 PM NZST

Anonymous Anonymous said...


3:28 PM NZST

Anonymous Anonymous said...

It looks like the 80s. Is there such a thing as 3D software clipart?

6:13 PM NZST

Anonymous Anonymous said...


8:40 AM NZST

Anonymous Anonymous said...

When trying to be different goes horribly wrong. What's with the VO? Don't you think getting a guy with a speech impediment is unwise?

9:17 AM NZST

Anonymous Anonymous said...

Uh oh.

11:44 AM NZST

Anonymous Anonymous said...

Has anyone else wondered why the comment window doesn't pop up as a separate little window, like it does on the Campaign Brief Blog?

11:51 AM NZST

Anonymous Anonymous said...


2:27 PM NZST

Anonymous Anonymous said...

This is most un interesting ad this year.

2:44 PM NZST

Anonymous Anonymous said...

I want to cry,..it is so horrible! It must be a joke, or school project for a student in some pseudo ad school in the some small god-forgotten town somewhere. Yikes.

5:23 PM NZST

Anonymous Anonymous said...

holy shit.

8:56 PM NZST

Anonymous Anonymous said...

tough crowd, i thought the VO was pretty chur

1:52 PM NZDT

Anonymous Anonymous said...

jesus fuck, that was horrible. 1) the animation is just rubbish, 2) the voiceover sounds like a coked transvestite talking smack on the 3am train to Porirua.

6:41 PM NZDT

Anonymous Anonymous said...

It's nowhere near as bad as some comments say. I think the animation is quite complex.

11:10 AM NZDT

Anonymous Anonymous said...

come on. I like it. at least it's not set up, set up, gag.

11:13 AM NZDT

Anonymous Anonymous said...

lighten up people. unless you worked on that 'start smarter' stuff for the herald. then i can understand why you're upset.

11:15 AM NZDT

Anonymous Anonymous said...

I think this spot is awesome but would have been even awesomer with Dire Straits, Money For Nothing.

1:34 PM NZDT

Anonymous Anonymous said...

the product of a cut price agency perhaps?

3:22 PM NZDT

Anonymous anonymouse said...

i'm not sure there's enough flouro in the ad. not sure however about the dire straits soundtrack 1.34 PM - I reckon a dire straits sound-a-likeĀ® would be the awesomest. I also would have used a more american v/o and then i would have stuck a different logo on it, maybe a radio station like 1KXZ Nth Carolina. Oh yeah, and I would have changed what the v/o said to something more like "All the hits you remember from those days back then" Oooh, can we please ad some flaming guitars and some walking hammers, that would also be cool, and if the guitars could have little floating mickey mouse gloves playing a killer riff then people would notice them more. could we get rid of the newspaper head and replace it with a dog please too, but the dog needs to be loking at the guitars... hmm... maybe the dog could try and eat of of the white gloves but instead the glove flicks the dogs head, which makes the dog look at the floating radio which is blasting out the money for nothing sound-a-likeĀ® (can we please add the radio too - it should also be flaming).

sweet, now we've got ourselves something awesome.

oh yeah, could we get a dancing baby in there too? perhaps the baby is dressed like tina turner? (from beyond thunderdome of course)

actually, the more i think about it i think we might need some more floating radios, but they should have angel wings.

5:30 PM NZDT

Anonymous Anonymous said...

I suppose at least it's an ad with out the obligatory gag or kid in it for a change.

8:53 PM NZDT

Anonymous Anonymous said...

While it's commendable to do something different, it still needs to be good. This is not, good.

9:46 AM NZDT

Anonymous Anonymous said...

Obligatory gag? THat cynicism makes you sound like you've tried really hard but never been able to write a funny script in your life.

9:14 PM NZDT

Anonymous Anonymous said...

i think they screwed this up. i don't think i will use them. it went nowhere. they added jack. ok the budget might not have been great but shit it's a little odd the whole thing.

10:18 PM NZDT

Anonymous Anonymous said...


9:13 AM NZDT

Anonymous Anonymous said...

I think this ad is perfect. It absolutely matches the fact that the Sunday Star Times is rubbish.

10:58 AM NZDT


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