A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, October 18, 2006


After a recount at AWARD headquarters, George Patterson Y&R Melbourne now leads at the shortlist stage of the 2006 AWARD Awards, which will be presented on Wednesday November 8 at the Sydney Opera House.
Patts have 20 finalists, followed by Saatchi & Saatchi Auckland with 18, Saatchi & Saatchi Singapore and Saatchi & Saatchi Sydney with 14 apiece, Publicis Mojo Sydney with 13, and Colenso BBDO Auckland and DDB New Zealand with 12 apiece.
Other agencies worthy of a mention include Clemenger BBDO Wellington with 11, M&C Saatchi Sydney with 10, Ogilvy & Mather Singapore with 8, and 7 finalists apiece for Host/The Glue Society, Sydney, Lowe Hunt Sydney and Publicis Mojo Auckland.
Following the intensive judging sessions held last week in Sydney, a total of 308 finalists were selected, up by 15 on last year. Whilst finalists in print and outdoor took a considerable dive, a surge in Radio and Interactive finalists plus a moderate rise in TV has contributed to the shortlist. Entries went up nearly 20%, with agencies across Asia contributing largely to this surge.
Says DDB New Zealand ECD Paul Catmur, Chairman of Judges (pictured): “I’d like to thank those involved in chairing the juries and the organisers of the process led by Lucy Mckee. All decisions were aimed at producing a selection of AWARD finalists that were worthy of that accolade. The juries I saw had a great spirit and worked hard to ignore the politics and produce a book of which we could be proud as an industry. No doubt some will feel their babies have been treated harshly and others will dispute the right of certain ads to be in this exalted company, but it wouldn’t be an advertising award show were this not the case. The integrity of AWARD was our paramount concern. There were some great and worthy winners and I hope the industry will turn out to applaud them, be they Gold or Finalist, in what should be a great night at the Sydney Opera House.”
The AWARD Presentation Evening is being held on November 8th 2006 at The Sydney Opera House Concert Hall, followed by a VIP Members Only gourmet cocktail evening in Guillaume at Bennelong. The After-Party at The Establishment follows, sponsored by The Sweet Shop. This year's special international guest is Trevor Beattie, creative partner of Beattie McGuinness Bungay, London.
For bookings visit www.awardonline.com. Bookings are coming in thick and fast, limited spots this year so don’t miss out!

For the full list of finalists go to: www.awardonline.com

1. George Patterson Y&R Melbourne (20)
2. Saatchi & Saatchi New Zealand (18)
3. Saatchi & Saatchi Singapore (14)
3. Saatchi & Saatchi Sydney (14)
3. Publicis Mojo Sydney (14)
6. Colenso BBDO Auckland (12)
6. DDB New Zealand (12)
8. Clemenger BBDO Wellington (11)
9. M&C Saatchi Sydney (10)
10. Ogilvy & Mather Singapore (8)
11. Host/The Glue Society Sydney (7)
11. Lowe Hunt Sydney (7)
11. Publicis Mojo Auckland (7)
14. Creative Juice/GI Bangkok (6)
15. Smart Melbourne (5)
16. Leo Burnett Sydney (4)
16. Ogilvy Auckland (4)
18. BMF Sydney (3)
18. Clemenger BBDO Melbourne (3)
18. JEH United Bangkok (3)
18. Marketforce Perth (3)
18. NetX Sydney (3)
18. The Campaign Palace Melbourne (3)
24. Clemenger Proximity Sydney (2)
24. DDB Sydney (2)
24. JWT Manila (2)
24. Leo Burnett Melbourne (2)
24. Leo Burnett Singapore (2)
24. McCann Erickson Kuala Lumpur (2)
24. McCann Erickson Mumbai (2)
24. McCann Erickson Singapore (2)
24. M&C Saatchi Melbourne (2)
24. Naga DDB Kuala Lumpur (2)

*Agencies are not credited with Craft finalists, unless agency produced. ie: copywriting, art direction, typography, etc.

1. Australia (162)
2. New Zealand (87)
3. Singapore (32)
4. Malaysia (10)
5. Thailand (9)
6. India (3)
7. China (2)
7. Korea (2)
7. Philippines (2)

1. Sydney (110)
2. Auckland (76)
3. Melbourne (45)
4. Wellington (11)
5. Kuala Lumpur (10)
6. Bangkok (9)
7. Mumbai (3)
7. Perth (3)
9. Adelaide (2)
9. Makati City (2)
9. Seoul (2)
9. Shanghai (2)


Anonymous Anonymous said...

308 finalists from 16 countries, and still we get a shot of Catmur.

10:51 AM NZDT

Anonymous Anonymous said...

Does he do any other poses or expresions? Man, if he was an action figure he'd be pretty boring.

12:25 PM NZDT

Anonymous Anonymous said...

I want Catmur's other PR shot. You know.. the one with the big noggen.

1:01 PM NZDT

Anonymous Anonymous said...

he doesn't need to be an action figure....

5:31 PM NZDT

Anonymous Anonymous said...

I come over here to get the kiwi perspective on the finalist list, and as usual, you're all asleep at the wheel.

2:25 AM NZDT

Anonymous Anonymous said...

It is an interesting comparison between the Campaign Brief Blog and the New Zealand Creative Circle blog that the Aussie one has 36 comments that are largely about the work and ours has 4 useless comments about Paul Catmur. Are we really that trivial?


9:50 AM NZDT

Anonymous Anonymous said...

Be quiet Scott, that guy's a spunk. Such a cool pr shot. I'm just going to take my laptop into the cubicle a minute.

There we go.

Ooof, ooh, aarrrr, ooooooh, aahhh.

2:41 PM NZDT

Anonymous Anonymous said...

Same thing here, looking to find out if you guys are as bitter, twisted and bitchy as all the other Australain fucks.

Apparently not. Rock on.

Dude form across the ditch.

2:54 PM NZDT

Anonymous Anonymous said...

9.50am Scott, that is a really valid point. Maybe Catmur forgot to tell his little fan club to post comments on the CB site too.

PS: Doesn't anyone else know how to use HTML tags? They're really fun.

4:31 PM NZDT

Anonymous Anonymous said...

Catmur you big ol' pornstar. No one else comes close. You're the Michael Caine of NZ advertising. Worthington comes second. Mike O's more like a Bob Hoskins in 'Who Framed Roger Rabbit?'

5:54 PM NZDT

Anonymous Anonymous said...

Aren't we mising the point here?

It's about finalists at Award, you fuckers!

Hats off to Saatchis, Colenso, DDB and Clems Wellington. The juries were real tough I hear. Especially the print jury which was dominated by incredibly picky Asians.

Maybe all the Saatchi-bagging can stop for a while, although somehow I doubt it.

Sorry about that, back to Catmur's nose...

3:00 PM NZDT


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