A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Monday, October 09, 2006


Neil Williamson and Rachael Walker from Media Design School in New Zealand walked away with the Best of Show Award at the 2006 Crowbar Awards held at the NTUC Auditorium in Singapore on Friday night.
In addition Williamson and Walker received a total cash prize of $1,500 ($500 for winning the Best of Category Award for Advertising and $1,000 for the Best of Show Award) and an internship at BBDO Singapore.
All six “Best of Category” winners from Advertising, Design, Interactive, Photography, Film and Crowbar Challenge are automatically contenders for this presitgious award which recognises the Best of the Best in Student Creative Works.
The winning team also collected two Golds for “Advertising - Print/Press (Newspapers & Magazines)” and “Advertising – Copywriting”.
Said David Bell of Media Design School: “This is the first time we have won the Best of Show and we are extremely thrilled. Crowbar is our premiere student competition, and we take success in the competition as a solid indicator of the quality of the course. Winning this distinguished award is a great encouragement to our students and this will definitely spur them on to greater heights.
"All thanks to the many industry people who’ve given so much support throughout the year, with a special mention to Geoffrey Dickman at TVNZ, Arran Birchenough at Getty Images, Lexie Ribot at the NAB, and Sandy, Jo and Mark at CAANZ, and our Crowbar mini-mentors Josh and Jamie at Ogilvy, Darryl Parsons at Consortium and Angus Hennah at JWT."
Two Bronzes also went to Tamryn Baumgartern and Miho Tanaka for their Navman radio campaign and their Placemakers ‘For the toughest renovations’ campaign (which was also the runner up in the Newspaper Advertising Bureau’s Student Creativity competition this year). Jeton Morina was a finalist with his work for ‘Knobs n Knockers’ retail outlets.
Other Media Design School students also did well:
Bronze for 2D animation- Luke Lovegrove- ‘Lingerie’
Bronze for games (offline)- Steffan Hopper– ‘Shear factor’
Bronze for music video- Luke Lovegrove- ‘Seaside suicide’
Bronze for Illustration- Robert Fraser ‘Who am I?’.
Winners of the “Best of Category” in Advertising, Design, Interactive, Photography and Film walk away with a cash prize of $500 and an internship at either BBDO Singapore, Ogilvy & Mather Singapore, MSN Singapore and Shooting Gallery.
The winner of Crowbar Challenge receive a cash prize of S$500. Sponsored by Clear Channel, this category helps students interpret brief and encourage them to develop campaigns around the given brief.
The Crowbar Awards is an international student creative event that seeks to provide an annual platform to honour the best and brightest young creative talents and to celebrate their achievements.
This year, the Crowbar Awards attracted a record breaking 1,337 entries from 23 schools from Singapore, Malaysia, China, Thailand, the UK, Australia and New Zealand.
This represents a 52% increase in the number of entries when compared to the previous event last year, surpassing also the record entry of 1,100 received in 2004. Of the total entries received, 143 were awarded Gold, Silver and Bronze.
The winners were selected by panels of independent experts comprising creative and art directors, designers, photographers, film producers, film curators and film directors. The entries were judged on the basis of originality and fresh new ideas.
Commenting on the entries received this year, Crowbar Awards Co-Chairman Calvin Soh said: “The standard this year was leap and bounds ahead of the last. There was a genuine effort at coming up with brand new ideas. There was a tangible freshness to the work that bode well for the future of our industry.”


Anonymous Ost said...

I am going to say something rather unheard of and unprecedented.

I like those ideas for McCoy Pure and I think they are very good.

love from Ost

11:09 AM NZDT

Anonymous Anonymous said...

Great ads guys. A hitler one would be funny.

11:45 AM NZDT

Anonymous Anonymous said...

Those ads are sort of a little bit funny.

Perhaps these could maybe entered into award shows.


12:41 PM NZDT

Anonymous Anonymous said...

Great concept. Clumsy line.

1:15 PM NZDT

Anonymous Anonymous said...

For fuck's sake.

This is frighteningly good work from a couple of advertising students who were only half-way through their studies when they put this work together.

I really hope it's sent a huge tremor of fear through all the tired, insecure, overpaid, old hacks out there.

You know who you are.

1:32 PM NZDT

Anonymous Anonymous said...

nice. well written too.

2:26 PM NZDT

Anonymous Anonymous said...

Dear 1:15 PM NZDT - Gently close your having sex mouth.

2:29 PM NZDT

Blogger Kat said...

Nice work guys, well done.

9:04 PM NZDT

Anonymous Anonymous said...

This is good shit. Hopefully it gets run by Colenso. I don't think the line is clumsy - if it ran it'd get, at the very least, a finalist at AWARD. At least that's my opinion.

11:40 PM NZDT

Anonymous Anonymous said...

They're just analogies. Funny, but relevant?
Nice drop shadow too. Classy.

8:57 AM NZDT

Anonymous Anonymous said...

As an insecure, underpaid, slightly younger hack, I do admit, I had a minor tremor.

But then again, it may have been the foodhall lunch.


2:08 PM NZDT

Anonymous Anonymous said...

Best thing about these two that I can see so far, is their ability to come up with very campaignable ideas. It's not your simple one off 'fresh' (I hate that word) student-type ads, but campaignable thinking. That's what seems to be missing in the era of picture- logo ads. How often do you see a campaign that doesn't have a weak link? Not often.

"You think your family's got problems" (TVNZ from Axis) and "Never water down a good thing" are very campaignable. But just before they cum in my mouth I'd better slow down and say I don't think either campaign is Best in Show material (though apparently I'm wrong), which seems to be what CDs look for in a student's book these days i.e. one piece of brilliance rather than ten pieces of 8/10, but nevertheless I think they'll do well.

4:15 PM NZDT

Anonymous Anonymous said...

Funny how all agency ads are ripped to pieces on the blog but the moment an adschool ad comes on it is showered in praise.

Shows you who’s using the blog most of the time eh.

5:15 PM NZDT

Anonymous Anonymous said...

5.15pm, I'm not sure if that's strictly true.

Maybe it's a numbers game - there's more work from agencies on this site than school ads, so therefore the agencies' work attracts more negativity..?

I'm a pretty regular blog visitor who posted the 1.32pm comment above, and I'm neither agency or school. But looking at ads as a Joe Bloggs consumer and ex-agency person, I do think the ads are great.

Good luck to them.

11:00 AM NZDT

Anonymous Anonymous said...

They look suspiciously like an ad a former student did in 2001 that never ran.

3:02 PM NZDT

Anonymous Anonymous said...

You look suspiciously like a former student from 2001 that did a lesser ad that never ran.

8:53 PM NZDT

Anonymous Anonymous said...

If my memory works right, I watched 9/11 in the Axis classroom, and that was 2001.

But I don't recall anyone doing anything suspiciously like this. And I would, because its quite nice, and I would have been a little jealous. I don't recall any jealousy feelings that year. Not even little ones.

Out of interest, perhaps 3.02 might elaborate?

11:45 AM NZDT

Anonymous Anonymous said...

fantastic work done by two amazing people- keep up the good work!!!

1:10 PM NZDT


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