A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, October 13, 2006


Saatchi & Saatchi's 'Rubbish Film Festival' campaign for Telecom NZ won Best of Show at the CAANZ EFFIE Awards held last night. Presented annually by the Communication Agencies Association of New Zealand (CAANZ), the EFFIE’s are awarded in recognition of the year’s most effective advertising campaigns which have delivered superior results in meeting or surpassing the objectives they were designed to achieve.
Convener of judges, Brian Weaver, was impressed with the outstanding work submitted by agencies; in particular the work submitted by Saatchi & Saatchi: “The Rubbish Film Festival was an outstanding entry in this year’s EFFIE’s and has justifiably won the Best in Show award. It demonstrated a brave move by Telecom New Zealand to take a critical look at what it wanted to achieve and endorse the radical approach suggested by the agency,” says Weaver.
“Saatchi & Saatchi’s entry showed how out-of-the box thinking can deliver incredible results in a tough telecommunications environment. This well deserved win is indicative of a fantastic team delivering an outstanding result”.
Colenso BBDO was awarded the Agency Effectiveness award, which recognises the most significant contribution made by an agency to the success of its clients.
“Colenso BBDO has secured a number of EFFIE awards this year across its breadth of clients, clearly establishing its place as an agency with a great ability to build winning partnerships with its clients and delivering outstanding results-orientated advertising campaigns,” says Weaver.
Goodman Fielder were awarded the Advertiser of the Year award for its work in launching the new MacKenzie High Country Bread – The “Bread in the Brown Paper Bag is Back”. Making the unusual move away from using television, Goodman Fielder focused instead on a compelling advertising and marketing package demonstrating clarity and strategic insight ensuring the success of the campaign.


Best in Show
Agency: Saatchi & Saatchi
Client: Telecom New Zealand
Entry Title: Rubbish Film Festival

Agency Effectiveness Award
Winner: Colenso BBDO

Advertiser of the Year
Winner: Goodman Fielder
Agency: Publicis Mojo


Category: Charity/Not for Profit/Public Service
Agency: DDB NZ, WRC
Client: Child Cancer Foundation
Entry Title: Annual Appeal 2006 – Fight the Monster

Category: New Product or Service Introduction
Agency: Saatchi & Saatchi
Client: Telecom New Zealand
Entry Title: Rubbish Film Festival

Category: New Product or Service Introduction
Agency: Publicis Mojo
Client: Goodman Fielder
Entry Title: The Bread in the Brown Paper Bag is Back

Category: Small Budget
Agency: TBWA\Whybin, OMD
Client: Beiersdorf
Entry Title: NIVEA – Put Your Lips on the Line

For a full list of award winners, award winning case studies and images, visit the CAANZ website - www.caanz.co.nz


Anonymous Anonymous said...

Red spot campaign anyone?

3:16 PM NZDT

Anonymous Anonymous said...

Good work boys and girls. Thank god the bread thing didn't win any more. Did anyone consider that maybe the packaging and quality of the product had something to do with sales?

And what was up with the wooden and superlative-laced scripts the poor presenters had to poo out?

5:49 PM NZDT

Anonymous Anonymous said...

I agree with your bread comment, but I thought Oliver did a great job. The actual awards part was bloody short.

7:17 PM NZDT

Anonymous Anonymous said...

Wasn't it really cute how both Dean and Bridget had their little moments of success? Their wedding vows will probably be really well written, and popping up on a mobile near you.

10:31 AM NZDT

Anonymous Anonymous said...

Sure, the Rubbish Film Festival is great work but I thought the Effies was about results. Did I hear them say 'almost 1000 entries'? It was a bit last year too. Mmmm.

10:55 AM NZDT

Anonymous Anonymous said...

I think it got 1000 people to send in films. Which is pretty good really. I sent one in of me donkey punching my wife - fuckin hilarious. Never made it on the site though.

2:50 PM NZDT

Anonymous Anonymous said...

I think they're called the Effies because they're an effing joke.

Most of what wins are great products. Big Wednesday, macKenzies etc. You see some good work like rubbish film fest but it's mostly just good products balancing creatives ledgers so they can get lucrative overseas jobs.

2:54 PM NZDT

Anonymous Anonymous said...

Good call on the Big Wednesday launch, the advertising must have qunizipulitelitizetedized the amount ticket sales from last year. The bread sales were 'far more than planned' - FUCK yea, Mr Patel 'plans' to sell 1 loaf of bread, but puts up a star burst with a discounted price and sells 100 - GOLD! Imagine that, a star burst winning an effie. Oh, hang on, a red dot did last year. The Indians invented red dots more than 3000,00,00,00000 years ago. Bread was invented by a guy called Sir Loaf back in 1666. Indians have red dots and sell loaves of bread, what this means, I have no idea but, getting 1000 people to send in a video actually sounds like a great achievement.

8:40 PM NZDT


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