A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, October 24, 2006


New Zealand agencies put it a stellar performance at the international Echo Direct Marketing association awards in San Francisco last week, led by TEQUILA\ Auckland which won a Gold and two Bronze Echos.
Jones Publishing's 'Bistro at Your Place' campaign received a Gold and ASB Bank and Nissan picked up Bronze awards for the Rural Banking 'Bootscraper' campaign and the Murano/Pathfinder 'Torn' campaign respectively. Ogilvy One received a Diamond for its Purina 'Milkaholics'.
In total, New Zealand agencies and clients won a total of 15 awards at the DMA's gala ceremony hosted by American comedian Dana Carvey.
Wayne Pick, TEQUILA\ Auckland Creative Director, was present in San Francisco to pick up TEQUILA\'s swag of awards and to speak at the DMA Conference.
"It was fantastic to wave the creative Kiwi flag yet again and add it to the local Admedia/Fairfax 'Compact Agency of the Year' accolade we've also had bestowed upon us," he says.
"With our strong showing at Cannes and other high profile international awards ceremonies it's been a bumper year for TEQUILA\ Auckland," adds Mike Larmer, TEQUILA\ Auckland Managing Director.
Other New Zealand winners noted on the night were Aim Proximity Auckland and Wellington, Robins Brand Richter, Publicis Dialogue and Clemenger BBDO.
For full details concerning the awards ceremony and a list of winners, visit:


Anonymous Anonymous said...

I would've thought that a Diamond award (aka best in show) led the charge... but what do I know.

12:27 pm NZDT

Anonymous Anonymous said...

tells you the story the unspun NZ heroes - OgilvyOne.

2:36 pm NZDT

Anonymous Anonymous said...

What a headline - only in Wayne's world.

Ogilvy picked up a diamond, and Aim got more awards than any other agency - period.

Tequila must be knocking back a few too many of those drinks

4:28 pm NZDT

Anonymous Wayne Pick said...

Overzealous PR it seems.
Not how I reported it back from San Fran. Not my headline. Nor my quote.

Which is a shame.

The intention was to celebrate NZ's success on the night. NZ clearly was the people's favourite. 15 Winners in all.

And to be clear Ogilvy got the Diamond AND a Gold, and Aim got more metal, I believe, than any agency in the world. And Draft also got Silver, and that wasn't in either. And it's Dialog.

So as per my original point: Well done NZ.

- W

8:41 pm NZDT

Anonymous Anonymous said...

In the past week the 100 or so people that posted comments as Anonymous did so to make a point. Be it positive or negative they had their say. Because most of those anonymous people aren't the Catmur’s or Talbot’s of the industry they don't always get a chance to be listened to.

The blog allows them to make a point in a business that's very subjective. A business that invent awards for a chance to go on stage and say, "look at me I work in advertising". Those anonymous people may agree it's great or think its shit. But they get to make a point (maybe not if you work for Nobby) and have an opinion.

As our industry this side of the water isn't as big as the Aussies it would be a very career-limiting move to post a comment with what you really thought next to your name. I don't think even freelance could save you.

10:48 pm NZDT

Anonymous Anonymous said...

From zero to hero - what a great reply Wayne - all is forgiven


9:47 am NZDT

Anonymous Anonymous said...

10:48 well put

11:23 am NZDT

Anonymous Anonymous said...

Bloody well done Wayne. And all the other agencies that scored metal.

8:21 pm NZDT

Anonymous Anonymous said...

Bloody last quote sounds just like a CD who left their agency a few months back. Let's see how good he is now that the Westpac account is up for pitch.

3:29 pm NZDT


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