A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, November 09, 2006


800 guests celebrated the most outstanding creative work in advertising and design last night at The Opera House; a night that marked a new era for AWARD and proved it’s fast becoming the most prestigious Awards show in the Australian/New Zealand/Asian region.
A stunning opener to welcome guests – a 20-piece orchestra played to the animated audio visual mystical hands and trees created by Animal Logic.
Trevor Beattie presented George Patterson Y&R Melbourne with the honor of AWARD Agency of the Year and as sponsors of the AWARD, Yahoo7!’s Chief of Sales Officer, Markus Barnikel presented Richard Muntz and Ben Coulson with the Big Idea Chair. The announcement will also appear on a 22 stories-high Yahoo! billboard in the heart of Times Square, New York on November 13th.
Saatchi & Saatchi won AWARD Network of The Year. Saatchi & Saatchi New Zealand
collected 13 Awards, including 7 for their YoungGuns work. Saatchi Singapore collected 10 Awards and Saatchi Sydney collected 7. The collective force from the Saatchi region took to the stage: Nobby, Mike O’Sullivan, Toby Talbot and Juggi Ramakrishnan.
The AWARD Client of Year went to the Transport Accident Commission; this not only recognises a client who has produced outstanding work in 2006, but also one with a long-standing reputation for producing fresh and innovative ads.
Aussie expat Leo Premutico, ECD of Saatchi & Saatchi, New York presented previous AWARD School stars Heather Sheen and Hamish Spencer from Whybin TBWA Sydney with the Bob Isherwood Encouragement Award.
A record eight Gold Awards were handed out on the night: Lowe Hunt, Sydney – LynxJet for Unilever, Mixed Media Campaigns; Lowe Hunt, Sydney – LynxJet for Unilever, Direct Marketing – Integrated Solutions Campaigns; Host/The Glue Society – 'Enjoy Our Rates Responsibly; for Virgin Mobile Australia, Direct Response Advertising Campaigns; George Patterson Y&R Melbourne – VB 'Boony Doll' for Foster’s Australia – None of The Above; JEH United Bangkok – for SmoothE 'The Love Story'; Saatchi & Saatchi Singapore – Hasbro Print Magazines Campaign; The Sweet Shop - for 'Live' Vodafone – Craft in TV, Direction; and Animal Logic – for Toyota Ice Sculptures, Craft in TV – Computer Generated Images and/or design.
VIP Guests proceeded to Guillaume at Bennelong, the sold-out party gathering the some of the hottest creatives in the world, including Chuck McBride and Juan Cabral, who were in town for YoungGuns Judging. Hot pink wrist bands then lead VIP guests to the After-party at The Establishment, sponsored by The Sweet Shop.
Winners can be viewed on AWARD’s dedicated website provided by adstream’s projectbank platform. Links to this site and a full list of winners, the work and social pics from the night are available on the AWARD Website www.awardonline.com.


Anonymous Anonymous said...

Is it just me or is it fucked that a campaign for an advertising award show wins awards?Seriously, how hard is it to do something good for the young guns call for entry?
The whole awards thing used to be good work being recognised by the industry. Now it's work created solely to win awards.
It's an old debate but for fuck's sake, the judges should be recognising work that's done for a slightly harder client than young guns.

5:23 PM NZDT

Anonymous Anonymous said...

Congrats Saatchis. Good effort. Ashame Colenso didn't get up more but I guess them's the breaks.

5:40 PM NZDT

Anonymous Anonymous said...

Dear 5;23, it's actually fucking hard to do a good call for entries campaign. Just look at all the agencies in the past that have done campaigns for Young Guns and failed; Crispin Porter, Mother, Fallon. Apparently this year's campaign has been hugely successful. They had record entries and visits to the site. And as far as I know, the work (which isn't exactly scammy given that it has run all around the world) has been widely acknowledged by the industry as very fucking good indeed. Yes I know it's not washing powder, but Young Guns has its own unique set of pressures. If Saatchis had done a shit campaign, everyone would have known about it. But they didn't. In fact, I reckon they completley fucking nailed it.

10:09 PM NZDT

Anonymous Anonymous said...

I agree Crispin did a shocker of a campaign but in my opinion I quite liked Fallon and Mother's campaigns for the award show. Loved the campaign - good work Saatchis, but how about you focus some of that magic on making your big clients shine rather than 'the write group' and 'tiger beer virals'.

11:11 AM NZDT


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