HAVE A SUPERCHEAP AUTO CHRISTMAS

IdeaWorks Brisbane, with creative via its Sydney office, has released the next instalment in its campaign for Supercheap Auto featuring men who “just can’t get enough” of the auto retailer.
The commercial which launches in Australia and New Zealand this week, features a dad who rigs his family Christmas celebration so that he gets almost every gift – all of which are auto accessories.
Earlier ads in the series featured a man whose shed explodes under the weight of his purchases, and another customer who sends his son home from the store in a taxi because there isn’t enough room left in his car.
The campaign has helped generate strong sales for the retailer as well as incredible public support with many people calling and writing to Supercheap Auto’s headquarters to say how much they enjoy the new commercials.
IdeaWorks has also been working with Supercheap Auto to update its logo and print material, as well as redesigning a number of their stores.

Writer: Robin Feiner
Head of Art: Ryan Fallowfield
Creative Director: Jono McCauley
Agency Producer: Norma Johns
Director: Tim Bullock
Production Company: Prodigy
Producer: Suzanne Mallos
DOP: Bob Humphreys
Editor: Craig Wilson, Images Post
Post Production: Cutting Edge