JWT NABS AMP

JWT has won the AMP business, joining the company's marketing communications roster of Assignment, strategic advice providers and Mitchell & Partners, media placement providers. The appointment follows AMP’s very successful life steps advertising programme and builds momentum in preparation for workplace-based savings initiative,
KiwiSaver.
Announcing the decision, AMP’s General Manager of Marketing and Strategy, Allan Hopson says JWT NZ won the work because of their appreciation of AMP's business objectives, ability to work closely with AMP's other marketing communication partners, their creative skill, and understanding of New Zealanders.
“We’re delighted to be working with the sort of creative direction that has resonated so well with so many New Zealanders and provided such campaigns as New Zealand’s successful Rugby World Cup bid.”
JWT Managing Director, John Gutteridge says the AMP work builds on their creative focus. “We're incredibly excited about working with AMP and their partners. With the combination of JWT New Zealand’s new focus, enrichment of talent, and our global capabilities I believe we’re perfectly placed to help take the AMP brand forward.”