A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, November 16, 2006


JWT has won the AMP business, joining the company's marketing communications roster of Assignment, strategic advice providers and Mitchell & Partners, media placement providers. The appointment follows AMP’s very successful life steps advertising programme and builds momentum in preparation for workplace-based savings initiative,
Announcing the decision, AMP’s General Manager of Marketing and Strategy, Allan Hopson says JWT NZ won the work because of their appreciation of AMP's business objectives, ability to work closely with AMP's other marketing communication partners, their creative skill, and understanding of New Zealanders.
“We’re delighted to be working with the sort of creative direction that has resonated so well with so many New Zealanders and provided such campaigns as New Zealand’s successful Rugby World Cup bid.”
JWT Managing Director, John Gutteridge says the AMP work builds on their creative focus. “We're incredibly excited about working with AMP and their partners. With the combination of JWT New Zealand’s new focus, enrichment of talent, and our global capabilities I believe we’re perfectly placed to help take the AMP brand forward.”


Anonymous Anonymous said...

Well done JWT and Assignment. I hope this is the beginning of bigger things to come.

It's good to see the little guys throwing some big punches.

7:58 PM NZDT

Anonymous Anonymous said...

I'm sure JWT had alot to do with it.......

2:14 PM NZDT

Anonymous Anonymous said...

Oh - for fuck sake! Juniors and axis adschool fuckwits, here's a little tip... LEARN HOW TO SPELL 'a lot'. Alot doesn't exist in the dictionary. How can you even begin to craft a sideswipe when you can't even spell it right?

5:07 PM NZDT

Anonymous Anonymous said...

I hope there's enough money left in the crumbs from Asignment's table to make it worthwhile for JWT.

11:17 PM NZDT

Anonymous Anonymous said...

Lets use 'alot' now on the blog. quite like that....

oh, good on jwt and assignment.

10:35 AM NZDT

Anonymous Anonymous said...

I like 'alot' - I also like hyphens and the word 'thru'.

12:08 PM NZDT

Anonymous Anonymous said...

How about giving the presumption a rest that every uneducated fuck that can't spell, or is a junior or student?! I know plenty of older people who still don't have a perfect grasp of spelling and grammar. Ivory tower fuckhead.

Not a student.

PS my first time being abusive, will be interesting to see if it gets posted.

1:25 PM NZDT

Anonymous Anonymous said...

I'm not in an Ivory tower but I always thought in order to get a job in advertising you have to be literate.

6:31 PM NZDT

Anonymous Anonymous said...

It's not the end of the world people. txting is all about not been able to spell and that is the language of the youth. so get use to it everyone.

9:28 PM NZDT

Anonymous Anonymous said...

It's ashame this thread has turned into a thread about spelling - just wanted to congratulate JWT, hopefully it's a taste of things to come.

9:53 AM NZDT

Anonymous Anonymous said...

Unfortunately, youth is by its very nature a passing phase. The problem lies when these kids are no longer youths and try to integrate themselves into the workforce with an improper grasp of the language. I know I won't hire them.

So I would advise people to stop taking this 'language of the youth, get used to it people! approach.It is actually a major problem.

10:05 AM NZDT

Anonymous Anonymous said...

Text language is a passing phenomena created by weaknesses in technology.

As soon as an interface that is more useful than thumbing is developed, it will seem as old-hat as telegraphic messages from the C19.

For those that are becoming addicted to it, enjoy your brief moment of coolness before it just becomes a way of dating the era you came from.

7:37 AM NZDT

Anonymous Anonymous said...


Question from an ex-Aucklander: who is the CD at JWT? Do they do any non-arse work?


8:43 PM NZDT

Anonymous Anonymous said...


You got the idea didn't you?

Thats what counts right?

For all you know, that person could have been an art director,a suit or maybe a passing German tourist who took photos of JWT once becasue they liked the buiding?

Who cares. It isn't an ad and not everyone is a copywriter.

You like anal becasue you are so anal Mr Wah Wah it's "a lot" not alot.

Go cry to mummy. She loves you.

Go JWT you good thing GO!
Wait and see, they have a bun in the oven.

An AXIS student.

6:34 AM NZDT

Anonymous Anonymous said...

Dear AXIS student,

I wrote that a lot comment because 1/. I'm sick of people constantly trying to pull down people on this site without any informed view (see Mr. or Mrs. alot original comment). 2/. I'm sick of people not caring about spelling and grammar. We are in advertising. We should care about these things. Being an art director is no excuse, especially when the roles of art director and writer are a lot more fluid in this day and age. PS/. Shouldn't you be spending more attention on your placement work and a little less time on the blog? I agree with you on one thing though - JWT will be a good thing under Angus.

2:07 PM NZDT

Anonymous Anonymous said...

Dear Anal,

I'm not on placement.

In the great words of David Bell.

"Assumption is the mother of all fu*k ups"

Live man live!

Go eat a chilly, we are human. One day we will have spell check built in i'm sure. ( you'll be happy then right?)

But this is not an ad.

Y sud we spell correctly?
There is no law.

Trends come and go, but that is what makes new and excitiing ideas.

Nobody is perfect, least of all...you.

Sure to shake your hand one day and far from being a fuckwit as you labeled us.

An AXIS student.

4:33 PM NZDT

Anonymous Anonymous said...

"Day and age"... God help us. Is this the letters to the editor page in the Herald now? (If it is, I wish to point out to someone up the thread there that "phenomena" comes in flavours other than plural.)

9:36 PM NZDT

Anonymous Anonymous said...

Dear AXIS,

In the book 'What color is my parachute?' there are eight colours of parachute. You are the colour 'annoying'.

Yours cuntingly,


9:42 PM NZDT

Anonymous Anonymous said...

Dear Anal,

You except the fact you are Mr Anal.


But not as funny as you being on this blog when it is a Friday night.

Bahahahahahahahahaha. (did i spell that write?)

It's just you, me and this blog.
I think i'm falling for you.
I love you.

Will you marry me?
The way you type is sooo..... hot?

Get what ever crawled up your bum and died out.
Can't wait to work with you one day.
Who knows, I might even make you smile.

Right, off to see what bones I can break in some random manner.

Your faithfully and lovingly,
An AXIS student

PS. I have taken the dog to my mothers for the weekend.

8:05 PM NZDT

Anonymous Anonymous said...

(If it is, I wish to point out to someone up the thread there that "phenomena" comes in flavours other than plural.)

Oops, you're right. It's a fair cop.

12:02 PM NZDT


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