A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Monday, November 13, 2006


The recent commercial for Tiger Beer, part of a major multi-media push, created by Saatchi & Saatchi, includes three suicides and subsequent reincarnations as different creatures, stressing the importance of enjoying Tiger Beer in this life, not the next. For a full screen view and other interactive elements of the campaign, go to:
Now that's it's out there, what do the Bloggers think of the campaign?

Client: DB
Product: Tiger Beer
Agency: Saatchi & Saatchi New Zealand
ECD: Mike O'Sullivan
CD: Toby Talbot
Art Directors: Andy DiLallo, Jay Benjamin, Cameron Harris
Writers: Jay Benjamin, Andy DiLallo, Cameron Harris, Tom
Production Company: Film Construction
Director: Jesse Warn


Anonymous zac said...

Not so keen on this one, seen if before. Nice execution though.

4:29 PM NZDT

Anonymous Anonymous said...

Lovely fucking ad. For a beer it's good to see something out there like animal suicide, nice and dark.


One thing I don't like about the people on this blog is the purely negative comments. If you don't like something - say WHY for fuck's sake. It should be about discussion/debate, not a bitch fest. If you've seen something before - PROVE IT. Or fuck off.

9:43 PM NZDT

Anonymous zac said...

oh come on man, I think it's nice looking. I wasn't bitching about it. Merely saying it has been done, can't remember the details there's a couple of asian ads like that, then there's a clothes one and a car one, shit I've even had that idea before. Can anyone help me out?
So what you're saying is debate is good as long as we like your ads? It seems kind sir that in fact you're doing more bitching then me. Maybe i'm wrong, maybe it's the next big ad, I don't like it, just my opinion. Did like the Primo ones though.

9:28 AM NZDT

Anonymous Anonymous said...

Good one Jesse


10:52 AM NZDT

Anonymous Anonymous said...

Saying it's been done before and not backing up your comment is the industry equivalent of outing someone as a paedolphile without any evidence. Don't do it - it's so not cool. In fact the only actual person you cite as having done this before is you... I'd love to see your ad. What's that? No ad? You just had 'the idea'? Right...

I hope you come back to life as a poo fly.

12:24 PM NZDT

Anonymous Anonymous said...

LOL! Nice one. Entertaining, the way a beer ad should be. Damn I'm thirsty. Cheers, CDW

1:39 PM NZDT

Anonymous AwardWatch said...

Isn't this spot a reincarnation of the 'Squirrel' reincarnation spot for Nike via Publicis Mojo Melbourne that just won at AWARD? Our chaps certainly think there are similarities.

2:37 PM NZDT

Anonymous Anonymous said...

Lovely work. Funny as fuck, and nicely shot.

3:17 PM NZDT

Anonymous Anonymous said...

Ha ha. Best ad that's been on here.
Of course reincarnation's been done a couple of times in Asia - it's the fabric of several popular religions.
Done before' is getting really tiring. It's just been done bloody well whether it's been done before or not.
The way most bloggers carry on, you'd think that there was amazing work coming out all over town, and there ain't. But because I'm a grown up, I'm reasonably certain that most of the time person's outside the creative department, and probably the agency, are responsible for the average work.

5:45 PM NZDT

Anonymous Anonymous said...

so the road to enlightenment goes like this;
chainaman - bird - fish - cat - white guy

Gota love the subtext about where orientals are seen in overall scheme of life - ain't karma a bitch, that'll teach 'em for not learning to drive proper

5:59 PM NZDT

Anonymous Anonymous said...

Love it, bet it was a ball to make. Jesse's great to work with.

9:50 PM NZDT

Anonymous Anonymous said...


You are awesome man. I'm going to give you two big thumbs up.

I also had the same idea as this one, and 'just do it' and 'think different' and heaps more.

We should get together and start an agency. How about 'Dumber & Dumber'?

10:35 PM NZDT

Anonymous Anonymous said...

well directed. pitty it's a average idea.
give the guy a good script to make good.

the thought has been done alot in my eyes.

when is it on tv MIke O?

Have not seen it yet.

9:09 PM NZDT

Anonymous Anonymous said...

Dear 9.09 PM

PM? Get a life.

It's encouraging that there is at least one thought done alot in your eyes, but that is where it ends. I cannot imagine a thought of yours getting any further than your own eyes.

At least recognise a good script when you see one.

"Give the guy a good script...", tells me that you will never be in a position to give him one yourself, sad. Go back to your scam POS, sprat.

11:07 AM NZDT

Anonymous Anonymous said...

No disrespect, but when has the thought of someone repeatedly killing themselves to return as a human been done before? I just wish if someone is going to say that, they back it up.

Go to tigerbeer.co.nz/tasteitinthislife to see how the campaign has been launched. It is a worldwide idea, not meant for NZ television. Soon it will be running in the UK and Australia.

So whatever you are implying with your Mike O comment, you can stop there.

12:22 PM NZDT

Anonymous Anonymous said...

Let's get a couple of rules of this blog straight once and for all - as highlighted by the huge discussion generated around David Nobay's recent comments critical of the blog.
1: Anonymous bloggers rule, get fucking over it.
2: If you put up your work here for discussion and publicity, make sure you have a sense of maturity enough to handle it. There will be negative shit, and positive shit. You take away what you will. If you are a lily livered chicken shit that only wants positive comments, then for fucks sake pick up the phone and call your mother! This is not the forum for you you to winge about how nasty people are, that my friend is plainly a given.


12:25 PM NZDT

Anonymous Anonymous said...


You are a hack. Nobody's winging but you. The guy before you just wants to know what you are talking about. But clearly not even you know.

Nice ad by the way.

7:37 PM NZDT

Anonymous Anonymous said...

Hey - I like the spot. I don't know why everyone's bagging it or trying to. It's cool - it'll get talked about, it's fun. I wish I did it. The only slim shade of doubt is the fact that Tobster did an ad campaign not that long ago for the ARC that involved coming back as things as well. But like I said that is only a very slim shade. Hopefully it gets awarded or at least shortlisted, I like it a lot, which is more than most of the people bagging it who can't even spell 'a lot'. Twerps.

10:00 PM NZDT

Anonymous Anonymous said...

10.00 i think you find speelling across all blog sites is pretty bad. like texting you just throw it all down quickly and movve on.

You should check out some other chat/blog sites.
Blog sites are really chat sites.

12:33 PM NZDT

Anonymous Anonymous said...

well it got awarded at Young Guns so will be interested to see how i fares at the other international shows. Surely if it gets awarded at YG which this year had 50-something judges, the fact that none of these 50 judges felt it was the same 'idea' as other reincarnation themed ads gives it merit. Like it or not, that's fine. Let the award shows tell the story.

8:53 PM NZDT

Anonymous Anonymous said...

Young guns is a great idea but some of the judging is a little inconsistant in my eyes.

Tiger ad ok still.

10:29 AM NZDT

Anonymous Anonymous said...

"Anonymous bloggers rule"?

Wow. I haven't heard anyone say something "ruled" since I was about 10.

6:53 PM NZDT


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