A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, November 03, 2006

YOUNGGUNS AND SWEET SHOP OFFSHOOT THE RUMPUS ROOM LAUNCH GLOBAL NEW MEDIA COMPETITION FOR OXFAM

Make a Big Noise for Make Trade Fair, a global, non-traditional media competition and campaign for Oxfam International, has launched worldwide.
The competition calls for anyone in the world under the age of 30 to dream up a non-traditional campaign idea for Oxfam’s Make Trade Fair cause. The winning entrant will then have their idea brought to life and distributed across new media channels globally in 2007.
The competition and campaign was conceived by The Rumpus Room, a new creative division of New Zealand-based production company The Sweet Shop. “We’re really looking for the kind of idea that can spark a phenomenon”, said The Sweet Shop’s Managing Director, Paul Prince. “That’s what it’s about: bringing a great idea to life for a worthy and relevant cause in the biggest way we can."
In partnership with YoungGuns, Make a Big Noise for Make Trade Fair will be judged by over 60 of the world’s leading creative heavyweights in advertising, communication and new media. This elite jury - with members from South America, South Africa, the UK and Europe, Asia, the Middle East, Australia, New Zealand and North America – will bring a truly international perspective to determining the winner.
“YoungGuns is delighted to be involved," said YoungGuns co-founder, Kristian Barnes. “This is a great opportunity for creatives everywhere to push boundaries in developing a brilliant idea, using non-traditional media for a righteous cause."
Oxfam International is excited by the launch of Make a Big Noise for Make Trade Fair to the world. “By embracing the changing communications landscape and championing the creativity of young people all over the globe, we hope to create something that will generate large scale awareness, bring about change and inspire a new generation to take ownership of the cause to Make Trade Fair," said Bernice Romero, Advocacy and Campaigns Director of Oxfam International.
The Rumpus Room is a new division of The Sweet Shop that aims to harness the changing face of global communication; Make a Big Noise for Make Trade Fair is one example of this.
As Jacqui Kenny, Creative Director of The Rumpus Room explains: “The winning campaign for this competition should attract attention, invite participation and engage young people through new media everywhere."
To learn more or to enquire about adding your support to the competition and campaign, visit the competition site at: www.makeabignoise.org

4 Comments:

Anonymous Anonymous said...

What a load of old marketing toss, by both the Sweat Shop, Young Guns and the Rumpus Room (the latter sounds a bit kiddie porn to me....)

Stick with just doing great ads, lads, they speak for themselves....

8:58 PM NZDT

 
Anonymous Anonymous said...

Come on guys, please make your press releases more readable. I've tried to get through this article 3 times now. The first two times I didn't get past the lengthy headline and the third had me stopping after the first sentence. Even the name of the competition has me gasping for air.

11:46 PM NZDT

 
Anonymous Anonymous said...

What is 'non-traditional media' supposed to be? Surely everything has now become fairly standard? Or am I being defeatist...

2:04 PM NZDT

 
Anonymous Anonymous said...

Ageist pricks. Not everyone in the industry started when they were 19. Some of us experienced life first.

6:01 PM NZDT

 

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