A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, December 08, 2006


Lowe Worldwide has announced the next phase of its investment in growth in Australia and New Zealand, extending the application of its Lowe/Draft concept in Australia and New Zealand, and appointing a new management team in Australia.
The changes will see Stephen Pearson, currently chief executive of Lowe and Draft in New Zealand, become chief executive of the Lowe Group in Australia and New Zealand.
Judi Lewis, currently general manager of Draft New Zealand will become chief executive of Draft in Australia and New Zealand.
Chairman of Lowe Oceania Lionel Hunt (pictured) said that Lowe Hunt Sydney Managing Director, Ben Colman would be leaving the agency.
“I would like to thank Mr Colman for his efforts over the past five years particularly his championing of the agency's Brand Explosions concept and
for helping build the agency's digital capability.“
Mr Hunt said that the appointment of Mr Pearson and Ms Lewis would enable them to bring their skills and expertise to Lowe Hunt and Draft in Australia while retaining oversight to the successful New Zealand operation.
Cameron Harland, currently Lowe’s general manager in New Zealand will be appointed to the Lowe Board and become managing director New Zealand.
Matthew Scott will become general manager of Draft New Zealand.
Mr Hunt said there would be significant investment in the direct side of the business. In time Draft would be superceded within the Lowe group with a creatively-focused direct operation owned by Lowe and rolled out around the world from first quarter 2007.
Mr Pearson and Ms Lewis will be based in Sydney, but will divide their time between Australia and New Zealand.
Mr Pearson said that the opportunity to create a truly integrated direct and advertising agency was very exciting.
“Lowe is in the business of ideas, not ads,” he said. “Expect also much greater integration and collaboration between trans-Tasman creative teams.”
“Australasia is already part of Lowe’s global creative renaissance and we have an opportunity to accelerate that and make an even greater contribution to the network.”
He said the changes would bring benefits to clients on both sides of the Tasman.
“Not only will we extend the model of integrating advertising and direct services, but we believe the sharing of creativity between agencies offers the true power of a great network,” he said.
Mr Hunt said he would remain chairman of Lowe Hunt in Australia to support the new executive team in its integration and development plans.


Anonymous Anonymous said...

“Lowe is in the business of ideas, not ads,”

Not very original ones as this hoary old advertising cliche would suggest.

2:04 PM NZDT

Anonymous Anonymous said...

2:04 PM - I think we all know, Saatchi & Saatchi is the IDEAS COMPANY.

9:59 PM NZDT

Anonymous Anonymous said...

Oh and lest we forget DDB which has 'Better Ideas, Better Results'..

JWT which 'creates ideas for their clients that people want to spend time with..'

and ole' Burnett whom sourced his Big Ideas out of Big Pencils.

Aside from that, good shake up.. Judi is really talented and Draft is looking very good.

10:17 PM NZDT

Anonymous Anonymous said...

Wonder which direction the creative teams will be going across the ditch ... after Lynxjet it doesn't look like the Lowe Hunt guys need any help and it doesn't look like the Draft guys in NZ need any help either.

1:59 PM NZDT

Anonymous Anonymous said...

Lowe NZ is currently the only NZ agency making great work for its big clients. Same goes for Lowe Hunt in Australia. I'd put my money on these two agencies as a group totally kicking arse in 2007.

And I wish them all the best.

6:11 PM NZDT

Anonymous Anonymous said...

I'll second 6:11.

I reckon 2007 is going to be the year of Lowe/Draft and Ogilvy. If those guys can keep their shit together, there may be some surprises in store.

8:04 PM NZDT


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